1. What is Visible at Eye
Level?
VAEL (Visible At Eye Level)
Mary Payton
2. Security visible everywhere
◦ Minimal barriers between tellers and customers
◦ No photos allowed
No music
Waiting in the long line? Tea and
Crumpets? Sure!
VAEL: Friendly tellers and advertisements
Bank of America
3. Security visible everywhere
◦ Inch thick Plexiglass between tellers and
customers
◦ No photos allowed
Line/life is short, can’t wait to leave
VAEL: My own reflection in the Plexiglass
Wells Fargo Bank
4. Music from the 60’s
Crowded shelves
Beware of Grandmas on a mission!
VAEL (for Children): Candy and Sweet
Cereal
VAEL (for Adults): Steak and Metamucil
Smith’s Grocery Store
5. Noise from barking dogs, croaking
parrots, and bubbles from fish tanks
Crowded shelves and Crowded aisles
(Owners and their dogs)
VAEL (for Adults): Premium toys and food
VAEL (for Dogs): Dog toys and packaged
treats
PetSmart Pet Store
6. Bright lights
Warehouse atmosphere
Music from 2000’s
VAEL (for adults): Shoes everywhere!
VAEL (for children dragged along): Boring
boxes
DSW Shoe Store
7. Bright lights
Warehouse atmosphere
Smells like Christmas
Music from 60’s and 70’s, covers not original
VAEL (for Adults): the most expensive yarns
and products
VAEL (for Children): coloring books and
cheap toys
JoAnn’s Fabric Store