Enterprise 2.0 - Collaboration's new frontier and its profound impact on the enterprise

1. ENTERPRISE 2.0 - COLLABORATION’S NEW FRONTIER AND ITS
PROFOUND IMPACT ON THE ENTERPRISE
JUSTIN DAVIES MAY 2010 emergination

2. THE NEW FRONTIERS ARE NOW
KNOWLEDGE BASED…
AGENDA:
EXPLAIN SOME OF THE TECHNOLOGIES THAT
UNDERPIN ENTERPRISE 2.0
SHOW YOU SOME GREAT TOOLS YOU CAN TAKE
ADVANTAGE OF NEW TECHNOLOGIES
EXPLAIN A MYRIAD OF TERMS USED INCLUDING
RSS, MASHUPS, WEB 2.0, ENTERPRISE 2.0, BLOGS,
WIKIS AND YOU SHOW YOU TOOLS SUCH AS 37
FOLDERS AND TAGGING APPROACHES
CONSIDER HOW THIS APPLIES INTO YOUR
INFORMATION MANAGEMENT STRATEGIES
CONSIDER WHAT SOME OF THE LARGER VENDORS
ARE TAKING TO SUPPORT THESE TYPES OF
COLLABORATIVE TECHNOLOGIES
emergination

3. THE KNOWLEDGE WORKER
BY PETER DRUCKER
PETER DRUCKER’S PENETRATING QUESTIONS HELPED
BUSINESS, CORPORATE, AND POLITICAL LEADERS
THROUGHOUT THE 20TH CENTURY TO CONSIDER
BUSINESS FROM A NEW PERSPECTIVE.
HE INVENTED THE TERM “KNOWLEDGE WORKER” IN 1959
“TODAY THE CORPORATION NEEDS THEM
[KNOWLEDGE WORKERS] MORE THAT THEY NEED
THE CORPORATION. THAT BALANCE HAS SHIFTED.”
“THE ESSENCE OF MANAGEMENT IS TO MAKE
KNOWLEDGE PRODUCTIVE. KNOWLEDGE EXISTS
ONLY IN APPLICATION (ACTIONABLE KNOWLEDGE
AS OPPOSED TO JUST INFORMATION.)”
“WE WILL NOT BE LIMITED BY THE INFORMATION
WE HAVE. WE WILL BE LIMITED BY OUR ABILITY TO
PROCESS THAT INFORMATION.”
emergination

4. THE SILENT REVOLUTION - CONSIDER
THE LAST 10 YEARS
INFORMATION NOW FLIES
INFORMATION TRAVELS INSTANTANEOUSLY
THE GREATER VELOCITY OF INFORMATION HAS ACCELERATED THE PACE OF
EVERYTHING IN BUSINESS
THE GEOGRAPHIC REACH OF COMPANIES AND CUSTOMERS HAS EXPLODED
ONLINE BUSINESS PROVIDES HUGE DIVERSITY OF CHOICE AND ABILITY TO
PURCHASE ANYWHERE IN THE WORLD - COST TO ESTABLISH IS HUGELY
REDUCED
THE MOST BASIC DEMOGRAPHIC ASSUMPTIONS ARE NOW UPENDED
THE WORKFORCE IS AGING AND THE BIRTH RATE IS DECLINING
CONVENIENCE BECOMES MUCH MORE IMPORTANT
CUSTOMERS ARE STEPPING UP AND TAKING CONTROL OF COMPANIES
FEEDBACK IS FEROCIOUS, FAST AND PUBLIC
JUST IN TIME CUSTOM ORDERING IS NOW THE NORM
WALLS DEFINING THE INSIDE AND OUTSIDE OF A COMPANY HAVE FALLEN
emergination

5. THE IMPORTANCE OF
KNOWLEDGE
“FINANCIAL MARKETS NOW VALUE KNOWLEDGE MORE
HIGHLY THAN THEY VALUE HARD ASSETS,
UNDERLINING THE EMERGENCE OF THE KNOWLEDGE
ECONOMY”
“HARD ASSETS USED TO BE WHAT MATTERED - NOW IT
IS INTELLECTUAL PROPERTY, COMMERCIAL
RELATIONSHIPS, PATENTS, CONNECTIONS”
THE DEFINITIVE DRUCKER BY EDERSHEIM
ALSO CONSIDER THAT A NUMBER OF COMPANIES HAVE
GREATER ASSETS AND WEALTH THAN MANY
COUNTRIES - AND ARE ACCUMULATING CASH AT A
RATE FASTER THAN THEY CAN GAINFULLY EMPLOY
FOR HIGHER RETURNS
emergination

6. 10 PREDICTIONS FOR 2010 - DION
HINCHCLIFFE
BLOGS.ZDNET.COM/HINCHCLIFFE
1. COMMUNITY MANAGEMENT TOOLS IDENTIFIED AS A NECESSITY
(SUCH AS ROLLSTREAM, EMODERATION, TEMPERO AND ESSENTIA)
2. OPEN IDENTITY -OPENID WILL BECOME A VALUABLE TOOL FOR
ENTERPRISES AS MORE SOCIAL WEB APPLICATIONS ARE TAKEN
UP
3. MICROBLOGGING (ACTIVITY STREAMING) WILL GAIN TRACTION
IN ENTERPRISES
4. SOCIAL CRM - SERVICES INCLUDE GETSATISFACTION,
HELPSTREAM, LITHIUM
5. ENTERPRISE PLATFORMS GET A SOCIAL LAYER - SHAREPOINT /
SALESFORCE CHATTER
emergination

7. 6. ACTIVITY STREAMING (REVERSE CHRONOLOGICAL LIST OF ACTIVITY)
IS PART OF THE ATTRACTION OF TWITTER AND FACEBOOK.
INTEROPERABILITY BETWEEN PLATFORMS WILL GROW IN IMPORTANCE
7. SOCIAL SEARCH, ANALYTICS AND FILTERING WILL GAIN TRACTION
TO HELP MANAGE THE GROWING VOLUMES OF INFORMATION - COVEO,
BAYNOTE, IMAGE NETWORKS
8.ENTERPRISE SOCIAL MEDIA WORKFLOW PING.FM, TARPIPE
9. AUTOMATED COMPLIANCE MONITORING EG COMPLIANTPRO
10. NEXT GENERATION UNIFIED COMMUNICATION MEETS ENTERPRISE
2.0 - LOTUS SAMETIME ONE EXAMPLE
HTTP://BLOGS.ZDNET.COM/HINCHCLIFFE/?
P=1224&TAG=COL1;POST-1224
emergination

8. RIGHTO, ENOUGH
TALKING
- LET’S TAKE A LOOK….
emergination

9. RSS
A FILE FORMAT TO SUBSCRIBE TO CONTENT UPDATES SUCH AS NEWS, BLOGS, OFFERS
OR PODCASTS
AN RSS READER IS REQUIRED - SHROOK, FEEDDEMON, NEWSGATOR AND MANY MORE
GOOGLE HOME PAGE, MYYAHOO AND WINDOWS LIVE ALSO ALLOWS EASY
INCORPORATION OF RSS FEEDS
RSS ALLOWS YOU TO:
COVER SIGNIFICANT VOLUME OF NEWS REALLY QUICKLY
WORKS WELL WITH SEARCH ENGINE POSITIONING AS IT HELPS CREATE LINKS FROM
MULTIPLE WEBSITES
SYNDICATE CONTENT TO OTHER SITES
RSS, USE WITHIN EXISTING TOOLS EG BROWSERS, OUTLOOK, INTEGRATION WITHIN
EXTRANET
PUBLISHING CAPABILITY OUTSIDE TO STAKEHOLDERS BUT ONUS TO DEVELOP AND DELIVER
REGULAR CONTENT
emergination

10. emergination

11. emergination

12. emergination

13. BLOGGING
A BLOG IS AN ONLINE JOURNAL GENERALLY FOCUSED ON A TOPIC
IT OFTEN INCLUDES TEXT (LIKE A PRESS ARTICLE) CALLED A POST, PLUS IMAGES AND
LINKS TO OTHER BLOGS AND REFERENCE MATERIAL
CREATING A BLOG TAKES NO MORE THAN 5 MINUTES TO ESTABLISH - WHICH MEANS
QUALITY CAN BE VARIABLE, UNVERIFIED AND ANECDOTAL
BLOGS CAN BE USED
TO GET CUSTOMER FEEDBACK BY GETTING CUSTOMERS TO MAKE PROVIDE FEEDBACK ON
POSTS. THIS IS A MORE CONSTANT AND UP TO THE MINUTE FEEDBACK THAN FOCUS
GROUPS
TO DEMONSTRATE INDUSTRY OR PERSONAL EXPERTISE
TO GET FEEDBACK FROM OTHER CONSUMERS (TO HELP MAKING PURCHASE DECISIONS)
TO BE FUN, TO EXPRESS YOURSELF AND RANT ON ANYTHING YOU LIKE
IN MANY CASES A BLOG A JUST A NEW WAY OF EXPRESSING ONLINE JOURNALISM
emergination

14. emergination

15. MONITORING BLOGS
TECHNORATI WWW.TECHNORATI.COM MONITORS MORE THAN 30
MILLION BLOGS. OVER 4 MILLION ARE UPDATED WITH NEW
CONTENT WEEKLY
OTHERS INCLUDE
HTTP://BLOGSEARCH.GOOGLE.COM
BLOG LINES WWW.BLOGLINES.COM
FEEDSTAR WWW.FEEDSTAR.COM
BE AWARE THAT YOU MAY GET NEGATIVE COMMENTS ON A BLOG -
SO BE PREPARED TO RESPOND TO COMMENTS APPROPRIATELY. !
KEEP POSITIVE AND UNEMOTIONAL - BUT EXPRESSING YOUR
POINT OF VIEW
emergination

16. HOW DO YOU GET STARTED?
YOU NEED TO THINK LIKE A PUBLISHER:
WHO IS YOUR AUDIENCE?
WHAT SORT OF INFORMATION DO THEY
CONSIDER VALUE?
YOU NEED TO CONTINUE TO PUBLISH
FREQUENTLY - AS OFTEN AS DAILY
THERE ARE MANY OPTIONS TO CREATE A
BLOG
HOSTED SUCH AS WORDPRESS,
BLOGSPOT, BLOGGER WHICH WILL GIVE
YOU A URL SUCH AS
JUSTINDAVIES.WORDPRESS.COM
HOST YOUR OWN emergination

17. TAGGING
THIS A WAY OF CLASSIFYING ONLINE INFORMATION
CONTENT CAN BE ASSIGNED MULTIPLE TAGS
PARTICULARLY COMMON IN USER GENERATED CONTENT AND BLOGGING
USE TO SAVE AND SORT YOUR OWN CONTENT AND BROWSE OTHER PEOPLES
CONTENT. YOU CAN USE TOOLS LIKE DEL.ICIO.US WHERE YOU CAN SELECT
POPULAR TAGS TO TAKE ADVANTAGE OF HOW OTHERS HAVE CLASSIFIED
CONTENT - OR CREATE YOUR OWN
SOMETIMES DISPLAYED AS A TAG CLOUD (USES FONT SIZE TO INDICATE VOLUME
OF TAGS)
INTERESTING WHEN YOU GET WWW.FLIKR.COM INVOLVED, WHICH LEADS TO
CAPACITY TO INFORMATION DISCOVERY
BUT THE RISK IS IN HAVING YOUR USERS FREESTYLING WITH METADATA… AS IT
IS QUICK AND EASY TO DO, PEOPLE WILL TAG - HOWEVER IT MIGHT ONLY MAKE
SENSE TO THEM
emergination

18. TAGGING
emergination

19. emergination

20. emergination

21. emergination

22. PODCASTING
PODCASTING IS A IS AN AUDIO FILE THAT CAN BE
DOWNLOADED FROM A WEBSITE
MEDIA SITES ARE PROVIDING PODCASTS SO LISTENERS CAN
PICK UP BROADCASTS IF THEY MISS IT LIVE AND LISTEN TO IT
AT THEIR CONVENIENCE
AICD NOW PROVIDES PODCASTS OF CEO’S FROM VARIOUS
COMPANIES TALKING ON TOPICS OF INTEREST
OPPORTUNITIES EXIST TO PROVIDE COMMENTARY ON
COMPANY PRODUCTS, COMPANY PERFORMANCE OR FOR
INTERNAL CORPORATE CHANGE
SUBSCRIBING IS EASY VIA ITUNES / IPOD OR VIA RSS
PODCASTS ARE EASY AND CHEAP TO CREATE
HTTP://WWW.PODCASTINGNEWS.COM/ARTICLES/HOW-TO-
PODCAST.HTML emergination

23. emergination

24. emergination

25. SOCIAL NETWORKING AND USER
GENERATED CONTENT
BLOGGING AND COMMUNITY SITES ALLOW USERS TO
CONTRIBUTE CONTENT REALLY EASILY - AND AS A RESULT
PROVIDE AN INDEPENDENT QUALITY VERIFICATION
TOOLS INCLUDE MYSPACE AND YOUTUBE
BLOG CONTENT IS FREE FROM MARKETING BIAS -
GENERALLY….
WWW.TRIPADVISOR.COM IS AN EXAMPLE OF THIS IN THE
TRAVEL INDUSTRY WITH OVER 23,000 DESTINATIONS
emergination

26. ONLINE VIDEO
CHEAP AND EASY TO CREATE
EASY TO PUBLISH (YOUTUBE THE PRIMARY OPTION, BUT
THERE ARE OTHERS SUCH AS VIMEO, AND ON YOUR OWN
NETWORK)
EMBEDDING IS EASY - WHICH PROVIDES TWO WAYS OF
ACCESSING THE CONTENT
IT IS A GOOD WAY OF PROVIDING DETAILED PRESENTATIONS,
CORPORATE INFORMATION, OR ONLINE ENTERTAINMENT
emergination

27. emergination

28. WHAT ARE THE ENTERPRISE
VENDORS UP TO?
WCM VENDORS ARE ADDING FEATURES THAT ALLOW FOR
INCLUSION OF BLOGS, WIKI’S AND FORUMS
PRACTICAL CONSUMPTION AND EASY CREATION OF RSS FEEDS
WEB PORTALS THAT ALLOW CREATION OF PORTLETS RAPIDLY
SIMILAR TO GOOGLE AND YAHOO PORTAL EXPERIENCES
CONFLICT BETWEEN WHERE ONE STARTS AND STOPS
PORTAL
ENTERPRISE CONTENT MANAGEMENT
DOCUMENT AND RECORDS MANAGEMENT
WEB CONTENT MANAGEMENT
WORKFLOW
BUSINESS INTELLIGENCE
WORKGROUPS
STAKEHOLDER MANAGEMENT
emergination

29. MASHUPS
“MASH UP” IS A TERM USED TO DESCRIBE COMBINING TWO OF MORE
DIFFERENT SOURCES OF INFORMATION TO CREATE A NEW
EXPERIENCE
AN EXAMPLE OF THIS TYPE OF INTEGRATION IS READILY APPARENT
IN THE BLOGGING TECHNOLOGIES - IN BUILT INTEGRATIONS AND
EASY ASSEMBLY
FLIKR
WORDPRESS
BOX.NET
DEL.ICIO.US
GOOGLE ADSENSE AND ANALYTICS
INCORPORATION OF GOOGLE MAPS
emergination

30. WHERE DOES IT TOUCH THE
ENTERPRISE?
SOA IS A DESIGN FOR LINKING BUSINESS AND COMPUTATIONAL RESOURCES
(PRINCIPALLY ORGANIZATIONS, APPLICATIONS AND DATA - SOMETIMES
CALLED WEB SERVICES) ON DEMAND TO ACHIEVE THE DESIRED RESULTS FOR
SERVICE CONSUMERS (WHICH CAN BE END USERS OR OTHER SERVICES)
ENTERPRISE VENDORS PROVIDE SERVICES WHICH CAN BE CONSUMED (OFTEN
THROUGH PORTAL FRAMEWORKS) AS WELL AS DELIVERED, AND PROMOTES
A DEVELOPMENT APPROACH BASED ON REUSE - SOMETIMES REFERRED TO
LOOSELY COUPLED ARCHITECTURE
ENTERPRISE ARCHITECTS FOCUS ON SOA TO PROVIDE ENTERPRISES WITH
THE CAPACITY TO RAPIDLY RESPOND TO CHANGING BUSINESS NEEDS
INCREASINGLY APPLICATION DEVELOPMENT PROTOCOLS ENSURE EASIER
INTEGRATION AND INFORMATION SHARING THROUGH SERVICE ORIENTED
ARCHITECTURE
TOOLSETS NOW ALLOW FOR MUCH MORE RAPID, ROBUST AND COST
EFFECTIVE CUSTOM DEVELOPMENT THAN EVER BEFORE emergination

31. emergination

32. SLATES MODEL
SLATES MODEL
emergination

33. SHAREPOINT 2010
emergination

34. WIKI’S
WIKI’S ALLOW USERS TO
EASILY ADD, REMOVE AND
OTHERWISE EDIT AND CHANGE
THE SITE CONTENT, OFTEN
WITHOUT MODERATION
WIKIPEDIA IS THE MOST
COMMON - AND THE
UNDERPINNING SOFTWARE IS
AVAILABLE SO YOU CAN SET UP
YOUR OWN…
CONFLUENCE IS AN
AUSTRALIAN (AND EXCELLENT)
WIKI
emergination

35. BASECAMPHQ
emergination

36. emergination

37. emergination

38. emergination

39. emergination

40. emergination

41. emergination

42. emergination

43. emergination

44. emergination

45. MICROSOFT SHAREPOINT
COMMUNITY KIT
GROUPBOARD
WORKSPACE
SAMPLE MASTER emergination
PAGES SHAREPOINT MY
SITES

46. emergination

47. emergination

48. emergination

49. emergination

50. emergination

51. emergination

52. GETTING THE DUCKS LINED UP….
ANY SUCCESSFUL IT PROJECT REQUIRES
A BUSINESS OWNER
A PROBLEM TO SOLVE OR BENEFIT TO DELIVER
PEOPLE ALIGNED, PROCESS AGREED AND THEN - AND ONLY THEN - CAN
TECHNOLOGY CAN BE IMPLEMENTED
emergination

53. SO WHAT SHOULD YOU BE DOING?
CONSIDER THE BUSINESS NEEDS AND
OPPORTUNITIES FOR RAPID
COLLABORATION
CHECK OUT WHAT YOUR VENDORS HAVE IN
MIND FOR COLLABORATIVE TECHNOLOGIES
DON’T CHASE THE TRADITIONAL PAYBACK
MODEL FOR PROVIDING A THINKING SANDPIT
- A DIGITAL SKUNKWORKS MAY HAVE
SURPRISING AND UNEXPECTED PAYBACKS
READ UP ON WEB 2.0 STUFF AND GET A
SENSE OF HOW YOU MIGHT BE ABLE TO
APPLY IT
DON’T BUY ENTERPRISE SOFTWARE THAT
MAKES YOU CHANGE YOUR BUSINESS TO
FIT THE SOFTWARE
GOOD LUCK!
emergination

54. ENTERPRISE 2.0 - COLLABORATION’S NEW FRONTIER AND ITS
PROFOUND IMPACT ON THE ENTERPRISE
JUSTIN DAVIES MAY 2010 emergination