Case Study: Convergence Online - Opening up doors to Traditional Advertisers
1. Justin Hartman
Digital Innovation Manager at Avusa Media
Manage the online and mobile excellence unit
known as the iLab
New Media Strategist at The Times
Responsible for the online strategy
and implementation for the paper
Involved in Media and the Internet since 1997
3. “ There is so much media
now with the Internet and
people, and so easy and so
cheap to start a newspaper
or start a magazine, there's
just millions of voices and
”
people want to be heard.
Rupert Murdoch, Fox Networks