In this presentation from Email World 2013, you'll learn the key steps to turning new email subscribers into raving fans who will grow your business.

1. How to Automatically
Create Loyal Fans Who
Will Love You
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2. Why?
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3. They keep reading
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4. They buy more from us
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5. They bring us
new customers
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6. We want readers to bond
with us...
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7. ... so let’s get inside their
heads
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8. 5 Reasons People Sign
Up For (and Read) Email
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9. 5 Reasons People Join
Passion for your topic
Email Lists
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10. They want to learn
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11. Entertainment
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12. Connect with others
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13. Financial or other gain
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15. Let’s automate this
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16. 39%
41%
41%
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17. Link the website and
email experiences!
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18. Welcome messaging
fundamentals
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19. Set proper expectations
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20. Give readers
something to do
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24. Teach!
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26. Entertain! Tell stories
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27. Help subscribers create a
community
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29. Above all, remember
what email’s about...
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30. ... creating a profitable,
LIFELONG relationship
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31. Thanks!
Let’s connect:
bit.ly/justinemailworld
bit.ly/justinemailworld
bit.ly/justinemailworld
bit.ly/justinemailworld
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