1. GROW CAVIAR IN NYC
A 75 Day Plan For Growing Caviar In NYC
By Justin Reitman

2. FOCUS ON GROWTH AREAS
• Lunches - Largest potential in 10 - 50 person
companies
• Events - Become solution for 25 - 50 person events -
“WOW the Guest”
• Brand - Introduce Caviar to all of NYC and provide
people with incentives to engage with the brand

3. TARGET INDUSTRIES
1.Tech Startups - Series A and B Funded
2. Professional Services - Law, Medical, Accounting, etc
3. Creative - Publishers, Advertisers, Designers
4. Co-Working: Multiple locations (Regus, WeWork), Single Location (Workbench,
Projective, Alley)
5.Events: Meetups >1,000 members, Broadway after parties, Music venues
6.Finance and Consulting: Hedge Funds, Boutique Investment Banks, etc
7.Travel: Boutique Hotels, OneFineStay

4. 75 DAYS OF EXECUTION
Connect +
Close
21 - 40
Learn +
Outreach
0 - 20
Brand + Grow
41 - 75

5. 0-20: LEARN + OUTREACH
• Learn Procedures from Ground Up
• Delivery and logistics of orders
• Best practices for sales and account management
• Learn Partner restaurants menus and value proposition
• Follow up
• Current companies using Caviar - understand pain points
• Build Pipeline
• Outreach to current contacts
• Follow up with companies contacted but not ordering

6. 21-40: CONNECT + CLOSE
• Startup / Tech Fairs
• New York Tech Day - Attend
• NYC Startup Job Fair - Attend
• Wakefield: Get Booth (also use to hire)
• Attend Networking Event for New Industries
• Creative: Gallery Openings, Fashion, Indep Films, Broadway
• Law - Bar Associations
• Finance - Panels, Happy Hours
• Follow up with pipeline and Up-sell current companies

7. 41-75+: BRAND + GROW
• Social Media: Active presence on multiple platform
• Facebook, Instagram, Tumblr, Twitter
• Daily pictures of food from partner restaurants
• Grow follower and engage with valuable followers: Flutter, Unfollow.me, SocialRank
• Daily Email Newsletter
• “Lunch Bell” - Daily email newsletter of featured dishes and specials.
• Strategy Hack - Participate and implement recommendations
• Host Events
• Caviar in the Park - May 31 100 person picnic in Central Park
• Food Tech / Logistic Tech panel and events

8. 75 DAYS OF EXECUTION
Connect +
Close
21 - 40
Learn +
Outreach
0 - 20
Brand + Grow
41 - 75
Connect New CustomersLearn Platform Bring on additional AE
Launch SocialAnalyze Customer Base Up Sell New Customers
50 Daily Orders 60 Daily Orders 85 Daily Orders