10. Mentor Around the World
San Francisco
San Juan
Seattle
Lincoln
Calgary
Singapore
Barcelona
Paris
London
Sydney
Zagreb
San Francisco
San Juan
Seattle
Lincoln
Calgary
Singapore
Barcelona
Paris
London
Sydney
Zagreb
12. Mentor Around the World
San Francisco
San Juan
Seattle
Lincoln
Calgary
Singapore
Barcelona
Paris
London
Sydney
Zagreb
San Francisco
San Juan
Seattle
Lincoln
Calgary
Singapore
Barcelona
Paris
London
Sydney
Zagreb
53. Developer
Startup founder
Seahawks fan
“Doesn’t exercise
enough”
Works from home
Partner dancer
Speaker/educator
Long-term boyfriend
Meditator
Only child living away
from aging parents
Microsoft employee
Boat owner
Wake boarder
Options trader
Swing dancer
Golfer
Skier
Frequent traveler
Soccer player
Drive thru worker
Under resourced
children
Entrepreneurs in
developing regions
Existentially anxious
Young developers
Female
entrepreneurs
54. Speaker/educator
Long-term boyfriend
Meditator
Only child living away
from aging parents
Frequent traveler
Soccer player
Drive thru worker
entrepreneurs
1 Million $ in the bank
Startup founders “How do I do Lean?”
Under resourced kids limited career options
Meditators existential angst
55. Speaker/educator
Long-term boyfriend
Meditator
Only child living away
from aging parents
Frequent traveler
Soccer player
Drive thru worker
entrepreneurs
1 Million $ in the bank
Startup founders “How do I do Lean?”
Under resourced kids limited career options
Meditators existential angst
66. $1mm In the bank How do I do Lean Startup?
Startup founders
Startup curious corporates
Failed founders
High school teachers
Professors
Consultants
Internal training departments
Accelerators
Innovation leaders at companies
CEOs
CMOs
Funded founders
Community leaders
Community organizations
Economic development teams
Corporate Incubators
Founders /w full-time jobs
Serial entrepreneurs
High school FBLA advisors
Entrepreneurship Profs.
Startup education
organization’s content directors
Leaders civic economic
development team
Directors Corporate Incubators
Innovation Consultants
Accelerator Director
Seed funded founder
Series A funded founder
Startup community leader
70. Startup founders
“Not sure how to apply Lean Startup”
Started reading
Lean Startup
Takes free courses
online
Filling out Business
Model Canvas
Goes to free Lean
Meetups
Success
Start
71. “Not sure how to apply Lean Startup”
Just started reading
Lean Startup
Takes free courses
online
Filling out Business
Model Canvas
Goes to free Lean
Meetups
Goes to Lean Startup Machine
Pays for online courses
Goes to Lean Startup Conf.
Makes calls on Clarity
Buy’s Ash’s Book
Enrolls in Founder Institute
Tweets about Lean Startup Machine
Reviews online courses
Leaves feedback on Clarity
Amazon review for Ash’s Book
Joins Founder Institute Meetup Group
84. SCALE your Segments
S C A L E
Description
Segments
3 =
2 =
1 =
3 =
2 =
1 =
3 =
2 =
1 =
3 =
2 =
1 =
3 =
2 =
1 =
ize
T-shirt
sizing
Large
Medium
Small
Founders who go to
Lean Events
Entre. Profs. who
use “All In Startup”
Innovation consultants at
Lean Conferences
Incubator directors at
Lean Conferences
2
1
1
1
urrency
How much of
the thing you
need, do they
have?
A lot
Some
A little
1
2
3
3
ccess
If the product
was ready,
how quickly
could you get
currency?
Days
Weeks
Months
3
2
2
2
ove
How much do
you want to
serve this
group for the
next 5 years?
A lot
Some
Not at all
3
2
1
1
arly
Adopters
How much
data do you
have they are
trying to solve
this problem?
A lot
Some
None
3
2
3
2
Total
Score
Multiply the
columns.
Don’t add
them.
54
16
18
12
Founders who go to
Lean Events
54