Which visual social media channels are most fit for beauty brands? Which channel do you pick for what kind of content? Check out these examples of beauty brands on social media!

1. VisualSocialMediachannelsforBeautyBrands
Social Media specialist Kirsten Jassies @kirst_enj

2. @kirst_enj > 17 k followers
Social Influencer: blogging,
content strategy and new
media

3. BELGIUM NETHERLANDS User percentage
Inhabitants 11 million 17 million
Facebook 5,9 million 9,4 million 53% - 55%
LinkedIn 2,6 million 4 million 24% - 24%
Twitter 1 million 2,6 million 9% - 15%
Instagram x 1,8 million 11%
Pinterest x 1,3 million 8%
Snapchat 100 million user worldwide
Youtube 1 billion daily users, 4 billion daily views
Periscope 2 million daily active users
INHOUDPRESENTATIE
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STATS SOCIALMEDIA BENELUX

4. • 1.49 billion monthly active Facebook users
• 968 million people log onto Facebook daily
• 1.31 billion mobile active users In Europe, over
307 million people are on Facebook.
• Age 25 to 34, at 29.7% of users, is the most
common age demographic.
• Half of the population of the Netherlands and
Belgium is on FB, in the ages between 15 - 65
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FACEBOOK:TO REACHTHEMASS

5. MEETMACCosmetics 11millionfollowers
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One of the best beauty brands on
Facebook is MAC Cosmetics!
Keep tabs on their company page
to stay updated on events, live
chats with MAC makeup artists,
video tutorials and contests. They
have some really
outstanding Halloween makeup
looks

6. Instagram (2010) bought by Facebook in
2012
• 400 million users
• 80 million photos daily shared
• 64% women, 36% men
• 73% millennials (15 -35)
• #selfie became popular because of
Instagram
• The users themselves categorize the
content by using hashtags
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INSTAGRAM:fashionandsports

7. Engaging content
26 November2015 Inbeeld metInstagram7

8. UniqueConcept: GoPro
26 November2015 Inbeeld metInstagram8

9. YOUTUBE:GAMERS& BEAUTYCHICKS& MUSIC
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• Youtube is the second searchengine after Google
• YouTube has over a billion users — almost one-third of all people on the
Internet — people watch hundreds of millions of hours on YouTube and
generate billions of views
• YouTube overall, and even YouTube on mobile alone, reaches more 18-34
and than any cable network in the U.S
• 82% of 14-17 year olds (teens) in the US use Youtube, 58% millennials
even 43% of the baby-boomers
• Vloggers in the categories gaming, pranks and beauty have grown fast and
show a high engagement (fans watch the whole video)
• Brands have trouble creating engaging content for Youtube, brands like
Gopro and Red Bull get it, Chanel is very arty
• The movie format can also be used on Vine, Instagram or Vimeo

10. MEETCHANEL40millionsubscribers
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11. MEETYOUTUBEINFLUENCERNIKKIE 2millionsubscribers
26 November2015 Influence en Visual Marketing11

12. 26 November2015 Influencer Marketing12
• Online contentdiscovery platform with
personal moodboards
• 100 million users worldwide
• Brands like GE, Nordstrom, Zappos,
Etsy, Target
• Traffic-driver for blogs and magazines
like The TravelTester, vtwonen, Flow
and Delicious
• 85% female
• 70% is under the age of 40
• Most pinners buy some of the
products they pin
PINTEREST:DIY,CUPCAKESandWEDDINGS

13. 26 November2015 Influencer Marketing Instagram Pinterest13
PINTEREST:theBUY-ITBUTTON

14. 26 November2015 Influencer Marketing14
INTERESTINGCASE:NORDSTROM

15. INHOUDPRESENTATIE
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Livestreamingserviceslike Periscope

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SNAPCHAT
• Snapchat’s core philosophy is “delete is our default.”
• 100 million daily users
• 6 billion videos are shared daily! (on Facebook that’s 8 billion)
• Type of content: behind-the-scenes, humor, slice-of-life, VIP (especially for fans)
• Youth create news in snaps for other youth through SNAPCHAT LIVE!
SNAPCHAT:behindthescene

17. 26 November2015 Inbeeld metInstagram17
MEET:COSMOPOLITANAND REFINERY29

18. 26 November2015 Inbeeld metInstagram18
Assignment(20minutes)
Work in DUO’s or TRIO’s
• Choose one brand
• Every group chooses one of these social media channels:
Pinterest, Instagram, Youtube, Periscope or Snapchat
• Think of a content concept for that channel (for example:
hair-tutorials on youtube)
• Write down a profile-tekst for that channel in max 2 sentences:
who are you and what do you offer people if they follow you on
that specific channel?
How do you get them to interact with you brand?
• Present your text to the group

19. Questions?
social: @kirst_enj
blog: justK.nl
Slideshare.com/justkirsten
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