The Mobile Revolution is coming! The Social media Revolution is already here! What happens when the two biggest shifts in the way people live, work and play for more than 50 years morph together?
Opportunity the likes we have never seen is what happens!
If you are in business you have a huge opportunity to take advantage of what is happening NOW! The alternative is to say it is all hype and it wont last. The ramifications of doing so maybe a whole lot more painful than those who weren't so quick to embrace the Internet 10-15 years ago!
An introductory presentation to Social Mobile Marketing by Just Social.
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Social Mobile Marketing for local businesses
1. Social Mobile Marketing
for Local Businesses
Understanding How The Mobile
Revolution & Social Media Can Impact
Your Business
2. What is Mobile Marketing?
Wikipedia Definition of Mobile Marketing
In November 2009, the Mobile Marketing
Association updated its definition of Mobile
Marketing:
Mobile Marketing is a set of practices that enables
organizations to communicate and engage with
their audience in an interactive and relevant
manner through any mobile device or network.
3. In Other Words…
For Small Businesses:
Mobile Marketing is the “New-Age” way to
deliver permission-based, targeted, and easy-
to-use promotion offers to millions of
consumers via their mobile devices.
4. Times Have Changed
Years Ago, Advertisers Could Reach Most of America
with Just TWO 60 Second TV Commercials
Not anymore…
Today, consumers spend MUCH LESS time
viewing TV commercials and more time in
front of their PC’s and Mobile Devices
5. Mobile Usage Statistics
Did You Know…
More Americans Own Mobile Phones than Computers?
Most Consumers Age 18-34 Now Own Smartphones?
U.S. Mobile Commerce Sales Surged 91.4% in 2011?
6. Mobile Usage Statistics
Did You Know…
By 2014, Mobile Internet Usage is Expected to Exceed
Desktop Internet Usage?
More than 50% of all “Local” Searches are Done from a
Mobile Device?
Over 350 MILLION People Access Facebook from Their
Mobile Devices?
7. Consumers LOVE Mobile Devices
It Takes 90mins for the Average Person to Respond to an
Email… But it Takes 90 SECONDS for them to respond to
a Text Message
Our Mobile Devices are the First Thing We Check in the
Morning and the Last Thing We Check Before Bed
8. Consumers LOVE Mobile Devices
Adults Now Spend More Time with Mobile Devices than
Print Media Such as Newspapers and Magazines
91% of Americans Keep Their Mobile Devices within
Arm’s Reach 24/7
Mobile Coupons Get 10 TIMES the Redemption Rate of
Traditional Coupons
9. Consumers LOVE Mobile Devices
Nearly Half of Generation Y Would rather Lose Their
Wallet or Purse Than Their Mobile Device
The Average Person takes 26hrs to Report a Lost
Wallet… But They Report a Lost Phone within 68mins
10. What Are We Doing on
Our Mobile Devices?
Communicating
• Emailing, Texting, Sending Pictures, Social Networking,
Blogging, and More
11. What Are We Doing on Our
Mobile Devices?
Personal Business
• Checking Weather, Reading News, Shopping,
Maps/Directions, Stock Quotes, Looking for Local
Products/Services, and More
Passing Time
• Playing games, Downloading Ringtones, Watching
Videos, and More
12. Most Popular Forms of Mobile
Marketing Technology
SMS (Short Message Service) Text Messaging
Mobile Search & Mobile Websites
QR Codes
13. What is “Text Messaging”?
Wikipedia Definition of Text Messaging
Text messaging, or texting, refers to the
exchange of brief written text messages between
fixed-line phone or mobile phone and fixed or
portable devices over a network.
SMS (Short Message Service) is a form of text
messaging communication on phones and mobile
phones.
14. Mobile Phones Aren’t
Just for Talking Anymore
In Fact, Nearly 3 Out of 4 Americans Send
and Receive Text Messages…
… 31% of Them Prefer to “Text” than “Talk”
on Their Mobile Devices
16. Benefits of Using SMS Text
Marketing in Your Business
Builds a Powerful List of Targeted Buyers
Permission-Based – Customers Opt-in to Receive Your
Text Messages
Cost-Effective and Produces a High Rate of Return
Very Little Technical Knowledge Required
17. Benefits of Using SMS Text
Marketing in Your Business
Easy to Manage and Understand
Mass Alert to Those Who Have Opted-In to Your List
High Deliverability Rates
Easy to Track and Measure Results
18. Benefits of Using SMS Text
Marketing in Your Business
Increases Repeat Business
Decreases “No-Shows” for Appointments
Promotes Customer Engagement & Loyalty
Increases Exposure, Sales, and Revenue
19. Interesting SMS Text
Messaging Statistics
Approximately 90% of Consumers Read Their Text
Messages within MINUTES
73% of Consumers WANT to Receive Special Offers on
Their Mobile Devices but are Not Getting Them
Offers Made via SMS Text Marketing Get up to a 20%
Response Rate – 10 Times More Than Traditional Methods
20. Different Ways to Use SMS Text
Marketing in Your Business
Start a Mobile Coupon Club
Cross Advertise Your Text Message Campaigns
Incorporate QR Codes into Your Campaigns
Collect Feedback and Surveys
21. Different Ways to Use SMS Text
Marketing in Your Business
Text to Win
Text Voting and Trivia
Customer Appointment Reminders
22. Tips for Your SMS Promotions
KNOW Your Audience and Target Wisely
Choose Your SMS Keyword Wisely
Let the World Know That You Use Text Marketing!
23. Tips for Your SMS Promotions
Don’t Spam; Use Opt-ins Only
Make Sure Your Offer is Easy to Understand and
Attractive
Provide Terms and Conditions
Clearly Layout the Redemption Rules
24. How to Get Started with SMS
Text Message Marketing
1. Pick a SMS Text Message Vendor
2. Decide on a Target Market
3. Setup a Way to Collect Mobile Phone Numbers
4. Choose a Keyword
5. Create a Good, Strong Call to Action
6. Design Your Promotional Materials
7. Tell the World About Your Text Campaign
8. Track Your Results
25. What is a “Mobile Website”?
Wikipedia Definition of Mobile Web
The Mobile Web refers to the use of Internet-
connected applications, or browser-based access to
the Internet from a mobile device such as a
smartphone or tablet computer connected to a
wireless network.
26. Did You Know?
One-half of All Internet Searches for LOCAL Products
and Services are Performed from Mobile Devices …
But There is Just ONE PROBLEM…
Most Traditional Websites are NOT
Compatible with Mobile Devices
27. A “Website” vs. a
“Mobile-Friendly Website”
Recent studies show that current mobile web-user
experiences are overall HORRIBLE when it comes to
viewing and navigating websites
Web Designers Understand How to
Build Websites Made for Computers…
But a MOBILE PHONE is Not a Computer…
28. A “Website” vs. a
“Mobile-Friendly Website”
Computers are in a steady, predictable environment
Mobile devices are in a highly variable environment
Computers have large screens that allow multi-tasking
Mobile devices have small screens and are not ideal for multi-
tasking
Computers have keyboards and mouse for ease-of-use
Mobile devices are harder to navigate due to small keyboards
and scrolling devices
29. Benefits of Having a
Mobile-Friendly Website
Improved User Experience
Faster Website Loading Speed
Better User Engagement and Context
Location-Based for Geo-Targeting
More Customers & Increased Revenue
30. Benefits of Having a
Mobile-Friendly Website
Improved Search Engine Performance
Branding and Exposure to Mobile Users
Increased Visits to Your Website and More Leads
Accessibility to Mobile Consumers While They Are On the Go
31. Benefits of Having a
Mobile-Friendly Website
Your Website Can be Viewed Wherever Mobile Cell Phone
Coverage is Available
Helps You Attract Both “New” and “Repeat” Customers
Gain the Advantage Over Competitors
Easy to Integrate with Social Media Platforms to Boost Profits
32. Mobile Website Tips
Keep it SIMPLE
Create a Mobile Site that Caters to People Who are “On the Move”
Don’t Overload Your Mobile Website with Heavy Graphics or Flash
Use the “Click to Call” and Other “Click” Features
Keep Navigation and Scrolling to a Minimum
Design for Multiple Handsets
33. Mobile Websites
Wikipedia Definition of Mobile Web
A QR code (abbreviated from Quick
Response code) is a type of matrix barcode
first designed for the automotive industry.
More recently, the system has become
popular outside of the industry due to its fast
readability and comparatively large storage
capacity.
34. What is a QR Code?
Wikipedia Definition of Mobile Web
A QR code (abbreviated from Quick
Response code) is a type of matrix barcode
first designed for the automotive industry.
More recently, the system has become
popular outside of the industry due to its fast
readability and comparatively large storage
capacity.
35. What is a QR Code?
QR Codes are Quickly Becoming Popular in the Marketing
World
QR Codes Allow Consumers to Access Information About a
Product or Company IMMEDIATELY
Many Major Brands are Using Them to Engage with
Customers
• Best Buy, Toys R Us, Wal-Mart, Calvin Klein, and More
Easily Read by Most Mobile Devices with the Help of a QR
Code Reader
36. How QR Codes Work
Mobile Users Need a QR Code Reader to Scan Your QR Code
• These are FREE and Come Pre-Loaded on Most Smartphones
You Create a QR Code to Direct Users to Your Website (or other
destination)
User Scans the QR Code and is Immediately Redirected to Your
Website (or other destination)
37. Different Ways to Use
QR Codes in Your Business
Where to Put QR Codes?
Add Them to Your Online Properties, Such as Websites, Social
Media Profiles, Emails, Online Videos, Press Releases and More
Place Them on Your Printed Marketing Materials, Such as
Business Cards, Flyers, T-Shirts, Newspaper Ads, and More
Place Them on Your Product Packaging and Storefront Displays
38. Different Ways to Use
QR Codes in Your Business
Where to Send Consumers When They Scan Your QR Codes?
Send Them to Discounts, Rewards, Coupons, and Special Offers
Send Them to a Specific Product Page on Your Mobile Website
Send Them to Product Video Demos or Instructional Videos
The sky is the limit, when it comes to using QR codes!
39. Benefits of Using QR Codes
in Your Business
Consumer Receives “One-Click” Instant Gratification
• No Need to Write Down Your Details
Builds Customer Excitement and Makes Your Business Unique
Can Easily Integrate with SMS Text Message Marketing and
Mobile Websites
Explosive Mobile Usage Growth Creates Even More Opportunity
for Your Business
40. Benefits of Using QR Codes
in Your Business
Creating QR Codes is Cost-effective
Easy to Implement, Manage, Measure, and Track
Bridges the Gap Between Online and Offline Marketing
41. QR Code Tips
Make Sure Your QR Codes are Smartphone-Friendly
Don’t Print QR Codes on Glossy Paper to Prevent
Scanning Errors
Size Your QR Codes Appropriately
Educate Your Audience About QR Codes
Point Customers to QR Code Readers
42. Getting Started
THANK YOU
For Viewing Our Mobile Marketing for
Local Businesses Presentation!
If You Would Like More Information About How Mobile Marketing
Can Help Your Local Business, Contact Me Today.
Scott Linklater
Ph (Aus) 04177 222 11
Ph (USA) (917)410 8070
info@justsocial.com
www.justsocial.com