Implementation report for Future Leaders campaign in 2014 in Poland.

1. Implementation Report
May-June 2014
*In this report you can find information about results of first
national campaign of Future Leaders executed by 14 Local
Committees of AIESEC in Poland.

2. Table of content
1. Introduction.
2. Our preparations.
3. Overall results.
4. Campaign sum up.
5. Recruitment and Allocation
Report

3. Dear AIESEC in Poland,
There is strong „why” behind Future Leaders. Main reason to create it was strong
will to communicate AIESEC ‘s fundamental mission which is leadership development.
When it all starts? In the moment when we go to our university, to our colleagues
at classes and present AIESEC encouraging them to join. And from this moment we
should with pride and confidence share what AIESEC is about.
We believe that Future Leaders, created with solid research and beautiful dream,
is a solution to attract right talents to help us in creation of the most impactful
youth network in Poland.

4. Program
Launch at
National
Functional
Summit
Future
Leaders
Education
Days
Trainings at
National
Functional
Summit
Talent
Management
Functional
Meeting
Print out of
9000
leaflets for
LCs
Wiki with all
materials
and
guidelines

5. In times of change what organization needs is to engage every member in it through complex education, training
and feedback. Most of offices were using Local Committee Meetings and information meetings as way to prepare
for campaign.
*OCP- project team leader in local office
0
1
2
3
4
5
6
7
8
9
10
Information
meeting for all
members
Value
preposition
training for
OCPs
Value
prepositon
training for
marketing
structure
Promotion
training for
marketing
structure
Promotion
training for
OCPs
Inne
How did you prepare for Future Leaders
implementation?

6. Overall results
We achieved 60% plans nationally.
To see more scroll down the report.

7. 0
20
40
60
80
100
120
140
KatowiceUE
NowySącz
Kielce
Poznań
Białystok
ToruńUMK
LublinUMCS
Bielsko-Biała
Łódź
WarszawaUW
WrocławUE
Rzeszów
WrocławUT
Szczecin
Numerical plans realization
plans
results
Overall results
0%
20%
40%
60%
80%
100%
120%
KatowiceUE
NowySącz
Kielce
Poznań
Białystok
ToruńUMK
LublinUMCS
Bielsko-Biała
Łódź
Warszawa…
WrocławUE
Rzeszów
WrocławUT
Szczecin
% of plans achieved
We achieved 60% plans, which means we received 392 applications for AIESEC
in Poland.
1 Office achieved more than 100% (Nowy Sącz); Warszawa UW achieved 98%.

8. Results per Future Leaders program
(application stage)
We achieved 100% of plans in Social Enterprenuer program (217
people in whole Poland applied).
68%
38%
100%
0%
20%
40%
60%
80%
100%
120%
Marketing Business Sales Social Entrepreneurs
%

9. We recruited tp AIESEC 121 new members.
74% female, 26% male.
Two LCs recruited only women (Białystok, Łódź).
3 LCs with perfect proportion (50%): Nowy Sącz, Wrocław UT, Szczecin
0%
20%
40%
60%
80%
100%
Male
Female
*Warszawa UW, Toruń UMK don’t have those information yet

10. Campaign sum up
National Promotion started on 5th
of May 2014
14 offices took part in
implementation
12 of 14 of local
commitees had at least 1
parallel campaign Some
had 6 marketing
campaigns at once.
Average
campaign last 20
days and cost 150
PLN
Average office
engaged 10
members for
active promotion.

11. Campaign duration
10
17 18 18
25
21 19
29
25
20
25
18
14 14
First local campaign was initiated by Poznań on
23rd of April 2014.
Average duration was 20 days.

12. Efficiency of our campaign
Most effective channel is FRIEND (50 % of applicants in 9
from 14 offices admit that AIESEC was recommended by
person they know and trust).
38% applicants got ot know about AIESEC
thanks to Facebook.
Only 5 from 14 offices organized outdoor
events.

13. Katow
ice UE
Nowy
Sącz
Kielce
Pozna
ń
Białys
tok
Toruń
UMK
Lublin
UMCS
Bielsk
o-
Biała
Łódź
Warsz
awa
UW
Wrocł
aw UE
Rzesz
ów
Wrocł
aw UT
Szcze
cin
How many online media appearances did
you get?
17 0 0 10 40 0 4 5 0 0 1 3 42 10
How many stands did you organise? 2 1 8 5 8 0 6 5 3 0 1 5 1 0
How many classshouts? 0 1 2 0 5 0 0 12 10 0 0 0 0 4
0
5
10
15
20
25
30
35
40
45
Efficiency of our campaign
Wrocław UT had 32%
of all media
appearances;
Bielsko-Biała made
35% of all classhouts..
2 LCs (Warszawa UW
and Toruń UMK) hadn’t
done any of those
activities.
8 LCs didn’t make
classhouts, 3 stands, 5
LCs didn’t get any media
appearance.

14. 10 7 10 8
18
6 7 6
20
3 4
10 13
6
Katow…
Nowy…
Kielce
Poznań
Białys…
Toruń…
Lublin…
Bielsk…
Łódź
Wars…
Wrocł…
Rzesz…
Wrocł…
Szcze…
How many people from the office was
engaged in promotion of Future
Leaders?
128 people were
engaged in Future
Leaders promotion
(average ~10).
7%
29%
64%
Did you have an event on
facebook or did you use only the
fanpage to promote FL?
event fanpage both
Most committees had
used both events and
fanpage. Only 1 LC used
only event.
Engagement (online and offline)

15. Talent Management
Recruitment and allocation part of the report.
To recruit 127 newies we engaged 151 current members
(to run interviews, group exercise and screen apps).
Are we successfull already?

16. Recruitment and allocation
151 people were engaged in recrutiment process (average ~11).
In 71% entities by now was no resignation (10/14); 4 offices noted
1-5 skips.
Most of the members was allocated to Social Enterprenuer
program
0%
20%
40%
60%
80%
Mkt SE BS
Allocation per each program
%

17. 72% of offices made
allocation after interview.
Only 14% had pre-allocation
on each step.
7%
36%
21%
29%
7%
How did you allocate people?
With
engagement of
OCPs
Final decision of
VP TM
Final decision of
VP TM and LCP
Final decision of
EB
Mostly, the final allocation
decision belongs to VP Talent
Management (36%) or VP TM
and Local Committee
President (21%).
Engaging whole executive
board in decision making
process is not standard.
14%
72%
7%
7%
When did you allocate people?
Pre- allocation on
each step of the
process
After interview
On LCC
After LCC

18. 12
9
13
5
12
2
Membership
profile
Subprogram
profiles
Group
exercises
Value Based
Recruitment
File
Generator
Assessment
sheet
Inne
What kind of materials you used?
64%
22%
14%
How much time did you spent on Interviewing all
candidates?
1-3 days
3-5 days
5-7 days
7-10 days
Over 10 days

19. Those charts show us if communication is clear and matched to our
expectations. f numbers of rejection is huge it means that we need to change
something in our promotion.
*Toruń and Warszawa UW doesn’t
have those information yet.
Rejections
0
5
10
15
20
25
30
35
40
How many people we rejected
after: application
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
% of general results
%
0
2
4
6
8
10
12
14
How many people we
rejected after: Group
Exercise
How many people we
rejected after: RB

20. AIESEC in Poland exists to develop responsible
and action-oriented leadership in youth to
address social and economic issues by
empowering collaboration across sectors.
Only in 2013 year we realized 2962
amazing leadership development
experiences for our members. In 2014
year (until 1st of July) it was over 1800
experiences.
This is impact we create,