Media psychology

1. MEDIA PSYCHOLOGY
Janardhan. J

2. MEDIA PSYCHOLOGY?
• Media psychology uses the theories, concepts and methods
from Psychology
• To study the impact of the mass media
• It concerns with the inter-and intra-personal psychological
dimensions
• Underlying the impact and use of any medium of
communication.
• It is also concerned with the social and psychological
parameters of communication

3. MEDIA PSYCHOLOGY?
• Media psychology has the potential to create a new path
• For how we think about, use and design media and technology
• Technology enabled global connection
• Media technology can influence, create an incredibly powerful
social force.
• The impact is far-reaching local and global
• From individual growth and behavior change, Org.
effectiveness, brand image and etc.

4. MEDIA PSYCHOLOGY?
• Media Technologies are every where
• People of all ages are using
• Among them young people are using rigorously
• Technology is not going away
• Both the media and psychology have made major contribution
to western culture.
• understanding of human behavior, cognitions, emotions and
media technology

5. MEDIA PSYCHOLOGY?
• To uphold the professional standards
• Helping the people to adjust to the technology
• It bridges the gap by helping to understand the implication of
technology
• The field of MP started in the 1950
• Psychologists were concerned about the children
• Now media psychologists are concerned with the new media
forms

6. MEDIA PSYCHOLOGY?
• Media psychologists developed theories based on user’s
perceptions, cognition and humanistic components
• These psychological theories applied to media to study
the impact such as

7. MENTAL MODEL, PERCEPTION AND
RESEARCH
• These models are psychological representations of real,
hypothetical or imaginary situations
• According to the model, every reasoning depends on the
simulation of events in mental models
• Models explain deduction, induction and explanation
• Theory gives dual process

8. MEDIA LITERACY
• Media literacy as the ability to Access
Analyze
Evaluate and
Create message in wide variety
of forms
• In western countries media education is used to define the
process of teaching and learning of media.
• But, its developing people’s critical and creative abilities.
• Media education is the process
• Media literacy it the outcomes

9. MEDIA LITERACY
• Sometimes, Media literacy address the negative dimensions of
mass media, popular culture and digital media
• It includes media violence, gender and racial stereotypes, the
sexualization of children etc…
• There are several scholars have proposed theoretical
frameworks for media literacy
• David Buckingham has come up for traditional media as well
as digital media too.

10. MEDIA LITERACY
• He proposed four concepts:
• Production,
• Representation,
• Audience

11. MEDIA LITERACY
• Media literacy education requires active inquiry, critical thinking
• Media literacy education develops informed, reflective and engaged
participants essential for a democratic society
• It recognised that media is part of culture and functioning as social
agents of socialization
• It affirm that people use their individual skills, beliefs and
experiences to construct their own meaning from media message.