My presentation and training for representatives from Social Enterprises from Czech Republic, Hungary, Slovakia, Croatia, Romania

1. Social Media for Positive Social Change

7. Standby Taskforce
Online Volunteer Community for Live Mapping
join@standbytaskforce.com

8. Libyacrisismap.net

13. Prague Mothers

17. Sicamp.org

18. Random Hacks of Kindness rhok.org

19. And you want me to do facebook too?

20. Listen
Create
Share
Strategize
Be safe!

21. LISTEN

22. 1. Better understand the people who matter
most.
2. Start conversations with potential new
supporters.
3. Answer questions and provide suggestions.
4. Correct misconceptions.
5. Feed your biggest fans.

23. 6. Increase your own professional knowledge.
7. Keep tabs on your critics.
8. Spot programmatic trends earlier.
9. Respond rapidly to flare-ups.
10. Be relevant and timely.

24. Search
Filter
Google Alerts
Socialmention.com
Twitter

25. CREATE

26. WHAT PEOPLE LIKE TO SHARE?

27. Invisiblepeople.tv

28. Audiovisual content (content is the king!)
Set Your Theme (What is yours?)
Be Regular
Always Offer Action
Video Blogging:
Youtube Wordpress.com
Vimeo
Universalsubtitles.org
Vimeo Video School Creative Commons

29. SHARE

30. WHY PEOPLE SHARE CONTENT?

31. People build their identities online,
help them and be part of it

32. Own content
Others content
Not audience, but community
Topic first, brand in background
Become Media Outlet
Microblogging and Social Networking
Newsletters
Mailchimp Facebook
LinkedIn
OSOCIO.ORG Twitter (tweetdeck.com,
hootsuite.com)
Google +

33. Turn articles to:
How-to …
List of / 10 things you need to …
Review of …
Summary of debate
Be attractive
Be useful

37. Sharing on Facebook – Edgerank
http://www.simplyzesty.com/facebook/facebook-brand-posts-only-reach-16-of-your-fans-infogra

39. Videos, Images, Links
Comic strips
Infographics
Memes
Controversial questions
Quotes - www.brainyquote.com

41. INFOGR.AM

42. Popular memes

43. People are
lazy – make it
easy to share!
Sharethis.com

44. Power Users

46. Not cool to share …
Personal Organizational
Begging for attention Creating profile for your
(“Is this really happening?”) organization/company
Begging for Compliments Continuous self-promotion
(“OMG, I feel I am so fat!”)
Feeling like everyone cares Spamming
(“Just ate lunch, going to nap”)
“Leaving house for 2 weeks” Posting at wrong times

48. Facebook connects you with people you went to school with
Twitter connects you with people you wish to go to school with

49. Revolution in media communication in 140 characters

52. Pinterest.com

54. Hootsuite.com / Tweetdeck.com

55. BE SAFE!!!

56. https://security.ngoinabox.org/ar
www.onorobot.org

57. Communication Action Plan
Know the change you want to see
and who has the power to create
that change!

58. 1. Split into groups, share the tasks

59. 2. Analyse and Assess
Find the less experienced organization in your
group
Analyse what they are doing well
Identify what could be improved
What they need the most?

60. 3. Set the theme/topic
What is their "thing"?
What are their keywords?

61. 4. Identify main objective
Raise awareness about topic?
Raise awareness about NGO?
Engage supporters?
Recruit volunteers?
... ?

62. 5. Identify target groups
Who is their primary target group
and why?
Who can help them to reach their
goals?
Are there any power users? Who
are they?

63. 6. Message and Action
Clearly tell the target audience
what you want to tell them and
what they can do to help

64. 7. Strategy and tools
What should they do to reach the audience?
What content they have? How to make it
attractive? (audiovisual content, how-to…, 10
things to…,…)
Find attractive content they could share
Help to create blog, FB page, Twitter and
Pinterest account

65. 8. Impact and Indicators
How will you measure that the
communication was successful?

66. 9. Share tasks, choose notekeeper
and Presenter
16:15 See you here

67. Děkuji
j.valuch@gmail.com
Twitter: jvaluch
Delicious: jvaluch