How real people use social media to make a real impact
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This document summarizes how social media, particularly Facebook, can be used to make a real impact. Some key points made include that 23% of visits and 16% of donations to JustGiving come from Facebook, and that friends' stories shared on social media have more impact than other types of content. It encourages sharing personal stories on social platforms to increase donations and engagement.
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How real people use social media to make a real impact
- 1. How real people use social media to make a real impact Jonathan Waddingham @jon_bedford Product Manager @JustGiving October 12th 2011
- 2. 23% of visits to Justgiving come from Facebook
- 3. 16% of all donations come from Facebook http://www.flickr.com/photos/justgiving/4790015697/
- 4. It’s not just us http://delicious.com/jon_bedford/facebook+stats
- 5. Friends’ stories have more impact http://bit.ly/jwerf9
- 6. People will tell your story (if you ask)
- 7. The ‘nudge’
- 8. Prompt sharing of *personal* stories Give reasons to share!
- 9. How we encourage sponsors to share Give reasons to share! Making this more prominent increased sharing by over 50%
- 11. (even celebs)
- 12. Extra donations after 1 month £136,705.69 total £19.13 average £3.34 value per share £8,779.70 total £27.87 average £1.74 value per share £6,709.11 total £35.50 average £152,194.50
- 13. How many share? 7% of people share to Facebook 1% share to Twitter What will your percentage be?
- 14. Sonny’s law – after every action, share Made a purchase? Signed a petition? Registered for an event? Signed up for newsletter? Watched a video? Tell your friends And say WHY
- 15. Think about *what* gets shared What content is pre-filled in a tweet button? Do you ensure people are prompted to follow you after tweeting? What content is pre-filled on a Facebook share? A like? What do you offer the user? Awesome awesomeness?
- 16. The new Open Graph What actions are relevant to you? What actions are relevant to your users? What is going to make people click? http://developers.facebook.com/docs/beta/
- 18. Mark-up or be marked down http://twitter.com/about/resources/tweetbutton http://developers.facebook.com/tools/debug
- 19. Make your shares interesting :)
- 20. Ensure you track effectively http://www.google.com/support/analytics/bin/answer.py?answer=55578
- 21. Think about timeline. It’s awesome. http://www.facebook.com/about/timeline
- 22. The best social media campaign. Fact.
- 24. There was a video http://youtu.be/wzxwUIE7wDQ
- 25. There was an email
- 26. There was a fundraising page justgiving.com/Save-Joeys-Life
- 27. Then I heard this on Facebook
- 28. Then the thanks started rolling in...
- 31. Watch the video and be inspired >>> (Video appears next thanks to the magic of Slideshare and YouTube) http://just.ly/childsi
- 32. You should vote for Lucy http://on.fb.me/wodlucy
- 33. Jonathan Waddingham jonathan@justgiving.com @jon_bedford slideshare.net/jwaddingham Product Manager @JustGiving