The World's First Research and Training Centre Dedicated to Flow States. "We're drowning in information, but starving for motivation!" The Flow Dojo is our flagship physical space and community of practice so we can map the source code of intrinsic motivation. An engaging place to play, learn and gather data on the genome--or essential building blocks--of the peak performance state known as Flow.

2. The Big Idea in 140 Words.
And if you’re reading this, we’d like to ask you one question…
We have partnered with the brightest minds in science,
legendary adventure athletes, and jaw-dropping digital
artists to unlock the source code of human performance.
Currently, we are seeking funding for the Flow Dojo —
the world’s first research & training center dedicated
to Flow science and performance. ($2.5M, Spring 2015)
Our goal is to reinvent popular fitness and conduct the
world’s largest citizen science project on optimal living.
We will source and coordinate academic research
(via incentive prizes), create a thriving membership
community (both physical and virtual) and aggregate
biometric data that can then be deployed in education,
healthcare and medicine.
We are looking for a select group of visionary individuals
and organizations whose mission and brand identity align
with that goal, to join this outstanding team in long-term
investment, sponsorship and co-creation.

3. How big do you want to play?
If your life’s work can be accomplished in your lifetime,
you’re not thinking big enough.
Dr. Wes Jackson, MacArthur Fellow
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4. $2.1 Trillion Dollars spent on
healthcare in 2012 went to treatment
for chronic diseases. 1:3 Americans are
obese or morbidly obese. $200 Billion
lost workplace productivity
Lifetime Fitness the $1.25 Billion leader
in “Healthy Way of Life” companies, still
experiences attrition approaching 75%
Harvard study determined that when facing
physician-mandated lifestyle changes to address
fatal chronic diseases, only 12.5% effected
the changes
We’re drowning in information,
but starving for motivation.

5. If we had
to change
or die, how
many of us
would still
be here?
(1 out of 8)

6. For those who risk their lives for a living, like Navy SEALS
and the extreme athletes of RedBull--they can’t afford
anything less than instant, near perfect decision
making and accelerated learning curves.
Working in secret with Ivy League academics
and some of the most disruptive companies
in the smart health industry, this exclusive
cadre has discovered something that
almost everyone else has
overlooked.
In the last ten years, there’s been an
underground revolution in how we
train elite performers.

7. (and they’re not telling anyone)

8. So most of us are starving for motivation
but drowning in information, while some of
us are overflowing with motivation but
sitting on information...
What if we could turn that upside down?

9. Flow creates powerful intrinsic motivation—
by releasing the most addictive neurochemicals
in our bodies
Flow cuts the path to Mastery (aka 10K Hours)
in half and accelerates performance up to 500%
People with the most Flow in their lives are the
happiest people on earth3
2
1
Three Things You Need to Know About Flow

10. Deep
Embodiment
Rich Environment High Consequence
FLOW
in adventure
sports
Action sports athletes have hacked
it better than anyone.

11. STRUGGLE
Beta brain waves
Cortisol/
Norepinepherine
RELEASE
Alpha brain waves
Nitric Oxide
FLOW
Theta/Gamma
brain waves
Dopamine/Endorphins
Anandamide
RECOVERY
Delta brain waves
Serotonin/Oxytocin
The Flow Genome Matrix™ pinpoints the neuro-biological
correlates of Flow and allows us to reverse-engineer the
experience for anyone.

12. The Flow Dojo
brings the extreme
to the mainstream
and creates safe
and reproducible
experiences of
Flow.

13. If the Exploratorium Hands-on Science Museum
and Cirque du Soleil had a baby, this would be it.

14. Swap the science for movement, replace
paying to be in the audience with playing as
a part of the performance...

15. And you’ve got it exactly.

16. What’s with the Jungle Gyms?
In researching the Rise of Superman
we interviewed over 200 extreme
athletes to find out what got them
into Flow fastest.
Flow Dojo’s Gravity Dome
Until now, if you weren’t a freakishly talented and courageous professional athlete,
it’s been foolhardy to chase these sensations—gravity hurts!
So we scoured the world for the best kinetic equipment that lets the rest of us
safely experience those daredevil sensations when we train, and we’ve connected them to light,
sound and biometrics so we can learn as we play…
Hands down, they answered
three key experiences
0G
Weightlessness (off the lips, big
hucks, three point shots and
Hail Mary’s) where body and mind
hang in suspended possibility
Multiple G’s
Weightedness (bottom turns, railed
corners, banks and swoops) where
muscle bones and organs all feel the
compression of many times gravity
Poly-axial
rotation
(flips, twists and spins) where the
only remaining reference point is
one’s center, and earth and sky spin
round and round before you stomp
that landing

17. We’re taking the work out of working out, and
replacing it with something much more appealing.

18. And creating an evolving open-source platform for
participatory research and iFlow App development.
iFlow app helps anyone, anywhere access Flow states with
smartphone biofeedback--applying those findings across disciplines.

19. Brands that create experiential
engagement are already defining markets.
RedBull Media created the highest engagement
marketing campaign of 2012 with Project Stratos
with over 36M views on Youtube
Cirque du Soleil has created a $1B + brand selling
the aspiration of physical mastery, taking circus
ticket pricing from the peanut gallery to luxury
Crossfit, Toughmudder, and Zumba have all created
high-growth $200M companies by providing intense
physical experiences and cathartic community
Zozi and Sky Zone have just made list of
most promising companies for 2014 further demon-
strating the market opportunities for innovators

20. We’ve brought together the brightest
minds in performance neuroscience...
Dr. Andy Walshecame to Red Bull
Stratos as director of high performance for Red
Bull’s global athlete development program,
where he works with hundreds of international
athletes; supervises a team of industry-leading
sports scientists, nutritionists, biomechanics
experts and sports psychologists; and develops
elite sports performance models.
Dr. David Eagleman is a neuroscientist
and writer at Baylor College of Medicine, where he
directs the Laboratory for Perception and
Action and the Initiative on Neuroscience and Law.
He is best known for his published work on time
perception, synesthesia and neurolaw. He is a
Guggenheim Fellow, a council member in the
World Economic Forum, and a New York Times
bestselling author published in 27 languages.
Dr. Edward (Ned) Hallowell,
a child and adult psychiatrist, is a NY Times
bestselling author, world-renowned speaker and
was a member of the Harvard Medical School
faculty from 1983 until he retired from academics in
2004. His newest book, SHINE: Using Brain Science
to Bring out the Best in Your People was published
by Harvard Business School Press.
Dr. Andy Newbergis a neuroscientist
and professor at the University of Pennsylvania’s
Department of Religious studies and the Director
of Research at the Brind Center for Integrative
Medicine. He is widely regarded as one of the
world’s leading experts on the neurobiology of
mystical experiences.
Dr. Leslie Sherlinis a pioneer in
the use of EEG to train athletic performance,
working with Olympians, RedBull athletes, the
Navy SEALs, and the Department of Defense.
He is the Chief Science Officer for Neurotropia,
co-founder of Nova Tech EEG, and a faculty
member at the University of Northern Arizona .
Dr. Mike Gervais combines state-of-the-
art brain mapping techniques with an approach
grounded in high-performance psychology. He
works directly with the top athletes of the NBA,
NFL, NHL, MLB, UFC, US Olympic Team and Red
Bull’s North American athletes. His work has also
played an integral role to the US Military.

21. And the athletes who aren’t just dominating
their sports—they’re reinventing them.
RedBull Airforce Laird Hamilton
Danny Way Travis Rice Shane McKonkey
Jeremy Jones Dean Potter Dave Kalama

22. The Rise of Superman is the first
book in history to appear on
sports, science (New York Times)
and business (The Wall Street
Journal) top ten bestseller lists.
Partnered with Amazon Publishing to create
the most ambitious multi-media platform
launch to date.
Steven Kotler has done for the deep
science of human performance
what Malcolm Gladwell did for
viral trends and decision-making.

23. We’ve done the research, we’ve built the team,
we’re telling the story—now we’re finding the
right partners to take up the cause.

24. We’re looking to do for health and wellness
what Cirque du Soleil did for the circus.
If you’re out there trying to make your dreams become a reality…
if you create something really special, you get the best people
wanting to work with you to try to make it all happen.
— Richard Branson
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