The interface is the product. Make it great. Creating a differentiating experience and effectively positioning your RIA in the market is key to success. We'll look at why it's important to invest in the experience in this tough economy, explore UX methodologies, and touch on real world examples.
2. Boring old Me
‣ UX Specialist at Universal Mind
‣ SpatialKey Team
‣ Agency background
‣ Obsessed with design and typography
‣ I fight ugliness and the unusable
3. Here’s the plan
‣ Emotion and UX
‣ Basic XD Principles
‣ Overview of UX Process
‣ SpatialKey Case Study
5. What is XD?
‣ Another buzzword
‣ Sum of a series of interactions
‣ All interactions are subjective (best practices)
‣ Emotion and cognition
‣ Understanding the user and their world
18. Challenges in the UX recession
‣ Scarce resources ($)
‣ Rush to market
‣ UX isn’t understood
‣ Vague = No value
‣ Always an afterthought
‣ Bad experiences
32. Researchers in Japan setup two ATMs. The only
difference was that one machine’s buttons and
screens were arranged more attractively than the
other. Researchers found the attractive machines
were perceived to be easier to use.
33. Attractive things make people feel good. When you are
happy your mind relaxes and is more open to creative
thinking to solve problems encountered. If you are
anxious you to tend to narrow your thought process.
40. UX principle
Divine Proportion
Also known as The Rule of Thirds. The ratio of the greater
side over the smaller side equals 1.618 (Phi)—the number
known mathematically as quot;goldquot; or quot;golden.quot;
41.
42.
43.
44. The Divine Proportion is evident everywhere in our
known universe. Using it can actually help improve the
aesthetics and communication of the experience.
45.
46. UX theory
Perceived Affordance
User perceives that some action is possible.
52. UX law
Gestalt Laws
The whole is different than the sum of its parts. Set of
principles to explain perceptual organization, or how
smaller objects are grouped to form larger ones.
60. “Simplicity is about subtracting the
obvious, and adding the meaningful.”
John Maeda
61. 80/20 Rule. Your application should meet the needs of
at least 80 percent of your users. This type of design
typically favors simpler, more elegant approaches to
problems. If you try to design for the 20 percent of your
target audience who are power users, your design may
not be usable by the other 80 percent of users.
Apple Human Interface Guidelines
67. UI should be based on user mental models.
Implementation Mental
Model Represented Models Model
Reflects Technology (Worse to Better) Reflects User’s Vision
69. Quantitative Research. Market segmentation and
research that is useful for selling.
Qualitative Research. How people actually use
products. Especially those with complex behaviors.
73. What the Flip Can’t Do
‣ Screen is tiny (1.5 inches). No swing out for self-portraits.
‣ There are no tapes or discs. Must offload to a computer
when the memory is full (30 to 60 minutes).
‣ There are no menus, no settings, no video light, no optical
viewfinder, no special effects.
‣ No optical zoom — only a 2X digital zoom that blows up and
degrades the picture.
74. “Somebody at Pure Digital must
have sat through countless meetings,
steadfastly refusing to cede any
ground to the forces of feature creep”
David Pogue - NY Times
77. What the Flip Can Do
‣ Capture video. Review. Keep or/ Delete.
‣ Everything is self-contained: Software to edit/upload.
USB plug. Videos formatted for YouTube to share.
78. Extra features sometimes take away from the
experience and actually remove value. In some
cases, doing more actually means less to a user.
79.
80. I won’t show you Sony’s Handycam guide
since it’s 40 pages.
81. Featuritus
‣ Larger and slower
‣ More complex
‣ Not refining existing features
‣ Risk affecting existing features
‣ Increase the time required to validate
88. What are the average response times for high priority calls
(A-priority and B-priority)?
Users: Watch Commander, Patrol Commander and Command Staff
Why it’s important: Life-threatening and potential harm to life
situations are even more critical in response time and a small time/
staffing improvement could mean a larger improvement for crime
levels.
Data: Dispatch information (Response time/High Call Freq Loc/
Number of Units/Call Location)
Other questions: Where are the highest volume of calls located?
What are the top types of incidents? What is the average time on
these calls? When are these calls?
Actions: Appropriate staffing for shifts.
Analyze: Measure is in time (min). Dimension would be last days/
weeks/months increments. For target, hit closer to set goals.
100. Fighting the UX Recession
‣ Time = Understanding
‣ Educate clients
‣ UX concerns/improvements
‣ Survival of the Fittest
‣ Not an afterthought
‣ Better experiences
