My presentation slides before the Location Super Panel at the 2010 SFIMA Summit. A look at how location impacts mobile content and enterainlment, and ROI as "Relevance of Interruption." Video of the presentation is also available.

1. You Are Here. Jeffrey Sass VP Business Development, Chief Evangelist SFIMA Summit May 14, 2010

2. You Are Here.

4. How Do We Know?

10. We live in a mobile world.

12. Mobile Changes Everything.

13. Information

14. Communication

15. Entertainment

16. Advertising

17. Commerce

18. Mobile Changes Everything.

19. Mobile Changes Everything. Location Information Communications Entertainment Advertising Commerce

20. Before: Content was King.

21. Now: Context is King. Location creates context.

22. Who Will Buy Coffee?

23. Who Will Purchase A Ticket?

24. Location creates context…

25. Context creates relevance

27. In a mobile, location aware world… Everything should be relevant to your interests…

29. The Challenge: This time it’s personal…

33. ROI:Relevance of Interruption

34. Which Interruption is Relevant?

35. Location is the point.

38. MYXER’S MOBILE DOWNLOADS FOR 2009 (WEB + MOBILE) IN MILLIONS

39. What Would Myxer Do? ocation Aware Content

40. GeoPix

41. GeoPix

42. GeoPix

43. GeoPix

44. Location Aware Content

45. Location Aware Content

46. Location Aware Content Ringtones Music Playlists

47. Place Is the place to be…

48. Location Creates context, relevance and opportunity!

49. You Are Here.

50. Jeffrey.Sass@myxer.com www.myxer.com