Deck for the SxSW 2012 panel "How we do it in Brazil: a survival guide in an exotic digital market". Presented by Alexandre Kavinski, Cristiano Dias, Patrice Lamiral and Willie Taminato.
6. DON’T
Put Brazil in the
“Latin America” box
36% of all unique visitors in Latam are from Brazil
45% are Mexico, Colombia, Argentina and Chile together
7. DO
Think of Brazil as a
country of social
inequality
22. Brazilians’ Big Mac is the second most expensive in the world
Ipad in Brazil is the most expensive in the world
Mobile phone - the fourth most expensive in a ranking of 161
contries (ONU)
Mobile Internet – among 78 emerging countries
the ‘voice data packet’ in Brazil is the most
expensive
Rio de Janeiro ranks sixth as having the most expensives
hotels in the world, ahead of cities like Paris and London.
33. “Alright, after getting to level 20 on my rogue, I created
a huge list of characters on Bleeding Hollow (Ally) and
Warsong (Horde). (...)Then I started to go on Warsong
more, and I discovered that it is one of THE WORST
servers ever. About 80% of its population is Brazilian,
which, usually, I'd have nothing wrong with (although I
hate their waxes...). But none of them speak English. At
all. Trade chat is all in Portuguese, and Barrens chat
is.....well, filled with more Brazilians. I want to stab
myself brutally in the eyes for creating a character
there.”
“Yeah Warsong is pretty horrible now, it used to
be a really good server a long time ago.”
gamefaqs.com WoW forum
34. DO
Learn that Brazilians
love to use social
networks to complain
about brands
41. DON’T
Expect to use all the
social media power
right now
42.
43. d br ands
estricte
for r In july, the beta will be closed for our
ta t est market
Be
al B illing
rnation
Inte
Forecast for a brazilian office in april. Right
now, we pay almost 50% of taxes to run
Facebook Ads.
age ncy
e to one
Exc lusiv
45. DO
Talk to bloggers to make
engaging niche social
campaigns
46.
47.
48. DO
Be creative! Every pixel
and every person is a
media opportunity.
49. DON’T
Use Google Translate
to write in Portuguese.
Seriously, don’t.
50. New MacBook Air Notebook - Thin and light.
Yet rock solid. The ultimate everyday notebook.
Novo MacBook Air Notebook - Fino e leve.
No entanto, rocha sólida. O notebook final todos os dias.
New MacBook Air Notebook - Thin and light.
However, solid rock. The final notebook every day.
New MacBook Air Notebook - Thin and light.
However rock solid. The notebook end of each day.
New MacBook Air Notebook - Thin and light.
However solid rock. The end portable each day.
51. Pic from a Brazilian restaurant...
“PORK RIBS WITH BARBIE KILL SAUCE”
60. Hotel US$ 1.12 X US$ 3.96 Hotel
Carro US$ 0.63 X US$ 2.98 Car
Laptop US$ 1.80 X US$ 2.26 Laptop
Advogado US$ 0.52 X US$ 2.18 Lawyer
Mesothelimoa US$ 99.44
61. DON’T
Take for granted that
Google organic results
algorithm works the
same in Brazil.
62. PANDA BR X US
'Low quality' and 'thin content' websites
were targeted by Google
Google Panda Update 1.0:
US: February 24th 2011
BR: August 2011
% of sites affected:
US: ~12%
BR: ~2%
63. DON’T
Take for granted that
keyword tools and SEO
tools data is accurate
for Brazil.
64. DO
Consider that the
Google lexicon for
Brazil still have it’s
pitfalls
66. DON’T
Consider that
Brazilians have the
same history of
experience buying
remotely.
67. In 2009 49% of the internet
In 2004 49% of the internet
users in Brazil researched
users in the US researched
online before buying at the
online before buying at the store
store
(Estudo Neoconsumidor
(Pew Online Product Research 2004)
GS&MD – Gouvêa de Souza - 2009)
In September 2010 58% of the In 2011 84% of the internet
internet users in the US users in Brazil researched
researched online before buying online before buying at the
at the store store
(2º Estudo Neoconsumidor
(Pew Online Produt Research Sep 2010)
GS&MD – Gouvêa de Souza - 2011)
68. DON’T
Take Brazilians too
seriously. We don’t.