Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

CONCLUSION (contd.)Weve outlined some key Remaking 'Made in China' (August 2012)

30.332 visualizaciones

Publicado el

CONCLUSION (contd.)Weve outlined some key strategies that Chinese brands might use to overcomethe roadblocks to expansion:• taking back “Made in China” rather than be constrained by the label;• competing at a world-class level, offering superior products;• leaning into national identity and turning “Chineseness” into an advantage;• tapping into the worldview of Millennials, a more open and globally connected generation;• driving innovation and leading categories;• riding on international coattails, aligning with popular global brands;• and becoming a leader in CSR.

Publicado en: Empresariales, Tecnología
  • Sé el primero en comentar