Recruitment, Retention and Transitions in Challenging Times was presented at the 2009 National Career Pathways Conference in Atlanta, Georgia.

1. NCPN Conference 2009
Recruitment Retention and Transitions
in C
Challenging Times
http://www.flickr.com/photos/nanovivid/1313288979/

2. Google
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3. //
http://oktechprep.blogspot.com

4. Challenging Times
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6. Problems
P bl m
need
Solutions
S l ti n

7. Education =
Economic Development
E i D l

8. CTE
E

9. CTE in Oklahoma
E

10. CareerTech

11. Governors
G n
Workforce
Council
C n il

12. Fill the Pipeline

13. Education =
Economic Development
E i D l

14. How?

15. Enrollment
Management

16. a definition..

17. “Strategic Enrollment Management is a
COMPREHENSIVE process designed to
help an institution to achieve and maintain
the optimum RECRUITMENT
RETENTION and GRADUATION RATES
of students where ‘optimum’ is defined
within the academic context of the
iinstitution.
tit ti

18. as such SEM is an INSTITUTION WIDE
PROCESS that embraces virtually every
y y
aspect of an institutions function and
culture.”
Michael Dolence

19. an expanded definition..

20. optimum recruitment retention and
graduation rates with successful
COLLEGE AND CAREER TRANSITIONS

21. Enrollment
Management

22. NOT.
NOT .

23. NOT.
NOT .
. a quick fix

24. NOT.
NOT .
. solely a structure

25. NOT.
NOT .
. separate

26. Lets Dive In

27. Recruitment

28. They’ll Come
y

29. Shotgun
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30. Enrollment Funnel
http://en.wikipedia.org/wiki/File:Kitchen_Funnel.jpg

31. Beyond the Funnel
y

32. Relationships
n hp
http://www.flickr.com/photos/aidan_jones/1234618279/

33. Failing to plan..
. .pllanning to FAIL
i

34. Recruitment Plan

35. 11. Year Round
2. CComprehensive

36. Go on Retreat

37. AH HA!!

38. Recruitment Plan

39. 11. Diversity
2. Recruitment Pool
3.
3 Data

40. Y
Your Thoughts?
g

41. Marketing
g

42. Failing to plan..
. .pllanning to FAIL
i

43. Marketing Plan
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44. 1. Print
Pi
2. Radio
3. TV
4. Web

45. Web 2.0

47. Integrated Marketing ?
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48. 1. Print
Pi
2. Radio
3. TV
4. Web

50. Integrated Marketing
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51. Your
Website

52. Example..

57. Integrated Marketing !
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58. Next Level Marketing
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59. Flash Email

60. Dear Student
vs.
Dear Jeremy

61. Call to Action

62. Y
Your Thoughts?
g

63. Retention

64. Beyond
“Butts S ”
“B iin Seats”

65. Preparatory Services
y

66. Career Majors
j

67. Student Support

68. Y
Your Thoughts?
g

69. Transitions

70. College Culture
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71. 11. Location
2. Degrees on wall
g
3. College
3 Colle e Fridays

72. Career Services

73. 11. Location
2. Soft Skills
3.
3 Career Fairs

74. Culture
of
H gh p
High Expectations
n

75. Y
Your Thoughts?
g

76. Some Final Thoughts
g

77. Professional Development

78. Accountability
y

79. Final Question

80. Will this
make us better?

82. http://twitter.com/okcareertech
htt //t itt / k t h

83. Evaluation

84. Jeremy L. Zweiacker
405. 43.6
4 74368811
jzwei@okcareertech.org
jzwei@okcareertechorg
http://oktechprep.blogspot.com
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