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500 Startups
  Lean UX Design Bootcamp



   Sketching
& Prototyping UX
  (starting with stories)



         @karldotter
      hashtag #sketchux
Thinking → Making
Tangible → Clarifies
Quick   inexpensive disposable
Where do you start?
I’ll tell you a story
   about comics
making comics for
shelternetwork.org
sketch scenarios fast.
speed kills the censor.
identify actions,
emotions, behavior
Remember your
persona and POVs?
These are the POVs
Point of View:       [Insert User...(descriptive)] + Needs                              List of
[Insert Needs...(verb)] + Because + [Insert Insight...(compelling & surprising)]      hypotheses:

  •     “Tell me about the last time you...”                                       When you go through
                                                                                   the interview check o
  •     “Tell me about an experience you’ve had with...”                           if you validated any
                                                                                   assumptions
  •     “How did you feel when ____ happened?”

  •     “What were you feeling at that moment?”

  •     “Really, can you tell me why that matters?

  •     “Say more about that...I see... Do you know why you think that?

  •     “Okay. And that is important because...”
Add context
                      Ability
                  cheap, fast, simple


      usability
                    Triggers
                      hope, fear,
use                 pleasure, pain



  user goal



 context
where is your persona?
Grab paper & pen
collect your thoughts
                    Use                        Themed Release
  users   context                   Features
                    (goals/needs)
Scribble your story




Friday, October 21, 11
Just a few lines
                          is all it takes




Friday, October 21, 11
What are the emotions?




Friday, October 21, 11
UX Challenge,
 Your Turn (20min)
• Sketch out your POV in context, get at
  goals, needs, uses
• what are the riskiest scenarios to draw?
• High frequency moments: actions,
  emotions, behavior
Actions + emotions + behavior
 + context, before a ui proto.
Examples and Stories
                            ShopWell


                             Dojo


                             The Designer Fund

Friday, October 21, 11
At ShopWell we...
                         tested with Paper
                         prototypes




Friday, October 21, 11
At Dojo we...
                         communicate with comics




Friday, October 21, 11
Identify the story




Friday, October 21, 11
Thumbnail it out




Friday, October 21, 11
Reduce the panels




Friday, October 21, 11
Test a rough mock




Friday, October 21, 11
Use your story to explain
                         your product




Friday, October 21, 11
With The Designer Fund we...
                         started with sketches.




Friday, October 21, 11
We sketched the ecosystem
                         we wanted to build.




Friday, October 21, 11
Make a new sketch...
    Bring these guys back.




What would a sketched screen look
  like to achieve your scenario?
Challenge!
• Pick a scenario from your sketches
• Build those as ui/screens so anyone here
  can try it out.
• You have 20 minutes.
Paper Prototyping
• Build your solution with paper, markers,
  post-its and tape
• “Paper” == whatever is easiest for you
Paper Prototyping
• Fast, easy and cheap way to test your
  hypotheses
• Uncover usability problems and hidden
  complexity before writing any code
Example!
Keep in mind
• Build your prototype to test your
  hypotheses.
• How will you measure success?
• Have a scenario and questions ready for
  your testers.
Challenge!
• Build the screens you just sketched so
  anyone here can try it out.
• You have 20 minutes.
Resources:
                         See What I mean: How to use
                         comics to communicate ideas
                         by Kevin Cheng
                         http://rosenfeldmedia.com/
                         books/comics/

                         Making Comics
                         by Scott McCloud
                         http://scottmccloud.com/

Friday, October 21, 11
Sketching & Prototyping UX
                        now, how will
                      you test further?...


                         @karldotter
                      hashtag #sketchux

     Thank you 500startups #000 + #001 monsters, Enrique Allen,
Rick Boardman, Miche Capone,Thomas Both, Laura Klein & Janice Fraser
                             + more!

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Sketching & Prototyping UX (starting with stories)

Notas del editor

  1. \n
  2. grab your user quote that you mentioned in the persona recap today+ a sticky pad + and a pen\n
  3. sketch anything you want from scribbles to enrique allan. In the meantime, I’m going to tell you about sketching.\n
  4. when you sketch, your thinking becomes tangible making.\n
  5. It turns your brain’s fuzzy’ness into something clear, simply by being tangible -> Increasing the chance to share, collaborate and improve your ideas. \n
  6. \n
  7. Any volunteer that wants to share the stretch sticky that you scribbled on?\n
  8. grab your persona quote and write it on a sticky, this example is cardmunch, make the quote into a speech bubble by circling it.\n
  9. \n
  10. ok, now grab a third sticky. This is a memory sticky based on your persona quote. Remember generating ideas during the lunch improv? Improv with sketching this sticky. Sketch anything that inspires or riffs off any of the actions or ideas around the quote. \n
  11. great, now grab a fourth sticky. Use your quote and memory stickies as inspiration toward making up an interaction sticky. Write an action/trigger on a interface element, try a single button or something simple.\n
  12. so, we just did this warm up, but let’s uncover the ways you can use these in real life for your product.\n
  13. \n
  14. \n
  15. when I worked with IDEO last year I got to participate in a brainstorm for a crazy invention book with Klutz, the method used is called make a mutt, you add on peoples ideas or simply combine two objects to generate new ideas.\n
  16. \n
  17. \n
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  22. quote or user need, not features, your persona, 6 places where they would need your product, where that need would arise/ where they would feel that need. most obvious 1 first, speed kills the censor\n
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  24. bring those guys back! what would a screen or interface look like to achieve this?\n
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