In this presentation:
1.) Importance of acknowledging that Commerce is changing, and so we must as well.
2.) Global e-Commerce trends
3.) Philippine e-Commerce trends / cases
Edwin S. Soriano
Planu
@ka_edong
edwin@teamplanu.com
https://www.slideshare.net/ka_edong/
www.edwinsoriano.com
www.GabayPinoy.com
www.eOFW.Net
14. Case
Planu
@ka_edong
•English
Speakers
•ConsumpXon-‐driven
•Mobile
AdopXon
•Social
Commerce
•Maturing
infrastructure
•Fragmented
retail
market
by
Oliver
Segovia,
CEO
of
AVA.ph
h"p://sgentrepreneurs.com/2013/01/30/is-‐the-‐
philippines-‐asias-‐most-‐promising-‐e-‐commerce-‐
opportunity/
16. Characteristics of Pinoy Buyers
(Inputs from the class)
Planu
@ka_edong
•Cost
Conscious
•Young
•Tech-‐Savvy
•“Trust-‐Issue”
•Rising
Income
•Suki
/
Loyalty
•Research
•Feedback
•Discounts
•Best
Value
for
Money
•OFW’s
•NegoXaXng
•Security
Concerns
17. eCommerce Forecast
Planu
@ka_edong
By
2022,
brick
and
mortar
retail
spaces
will
be
li@le
more
than
showrooms.
–
Eddie
Machaalani
&
Mitchell
Harper,
CO-‐CEOs
of
BigCommerce
CuraBon
and
personalizaBon
will
be
a
big
part
of
e-‐
commerce
moving
forward.
–
Danny
Rimer,
Partner
at
Index
Ventures
Mobile
commerce
is
criBcal
to
success.
–Alexandra
Wilkis
Wilson,
Co-‐Founder
and
CMO
of
Gilt
h"p://smallbusiness.yahoo.com/advisor/5-‐experts-‐future-‐e-‐
commerce-‐155024006.html