Mobile Device Management (MDM) policy deployed under Corporate Owned-Personally Enabled (COPE) strategy has recently gained much attention to manage enterprise mobility system of an organization overcoming the pitfalls of the so called “Bring Your Own Device” (BYOD) approach. Factors driving the COPE strategy include adoption corporate data control & security, high cost mobility management, distracted ineffective troubleshooting and challenges, high cost burden on total billing, usage & support staff, and more.

1. Bring Your Own Device (BYOD) vs. Corporate Owned-Personally
Enabled (COPE) Strategy for Enterprise Mobility
http://mindcommerce.com/Publications/BYODvsCOPE.php
Published: Jan 2013 Pages: 29
Single User: $995.00 Company Wide: $2,995.00 Team License: $1,865.00
Contact Kabir@mindcommerce.com to buy the report
Mobile Device Management (MDM) policy deployed under Corporate Owned-Personally Enabled (COPE)
strategy has recently gained much attention to manage enterprise mobility system of an organization
overcoming the pitfalls of the so called “Bring Your Own Device” (BYOD) approach. Factors driving the COPE
strategy include adoption corporate data control & security, high cost mobility management, distracted
ineffective troubleshooting and challenges, high cost burden on total billing, usage & support staff, and
more.
COPE represents a strategy in which an organization extends BYOD for their employees while allowing them
to use their device for personal usage wherein security is imposed on the data network - not the device
itself. This allows an organization to create a secure environment for data transmission and usage, leading
to huge cost savings with respect to total mobility management expenditures when deployed. Mind
Commerce research has identified that 77% of BYOD organizations suffered from sensitive data loss leading
to negative impact on balance-sheet and roughly two thirds of them are considering COPE as an optimal
strategy. It is predicted that 70% of global organizations will deploy vendor managed COPE by 2015.
Target Audience:
 Mobile network operators
 Mobile network infrastructure providers
 Mobile Device Management (MDM) companies
 Mobile personalization and entertainment companies
 Enterprise mobility management across all industry verticals
Companies in Report:
Advantix Solution Group
Azurati
GOSC
HC
MED
MFG

2. MOBI Wireless Management
Nine23
Streebo
Yahoo
Report Benefits:
 Understand how IT can leverage COPE benefits
 Identify strategic benefits of COPE over BYOD (with SWOT analysis)
 Case studies from successful implementation including evaluation of COPE cost savings
 Identify mobile workforce adoption trends, employer and employee perception over BYOD, COPE and
security issues, and adoption trend by region
Table of Contents:
1.0 COIT, MOBILE DEVICES IN WORKPLACE AND RATIONAL FOR MDM POLICY 4
1.1 MDM TREND 2013 TO BEYOND 4
1.1.1 % OF BUSINESS CONSIDER USING PERSONAL DEVICES IN WORKPLACE AS CORPORATE SECURITY
RISK 4
1.1.2 WHAT 100% BUSINESS BELIEVES OVER MOBILE WORKFORCE 5
1.1.3 WORKPLACE MOBILITY TREND OF PROFESSIONALS 2013 - 2015 5
1.1.4 EMPLOYEE RATION OF USING PERSONAL DEVICES 2013-2015 6
1.1.5 WHAT EMPLOYEE THINKS OVER USING PERSONAL DEVICES FOR WORK 6
1.1.6 COMPANIES ON MOBILE WORKFORCE ADOPTION 2013-2015 7
1.1.7 COMPANY CONCERN OVER ALLOWING PERSONAL DEVICES IN WORKPLACE 8
1.1.8 MOBILE WORKFORCE ADOPTION SCENARIO 8
1.1.9 PERSONAL MOBILE DEVICES IN TODAY’S WORKPLACE 9
1.1.10 MOBILE MALWARE THREAT & MOBILE WORKFORCE DILEMMA 9
1.1.11 HOW COMPANIES MANAGE MOBILITY WITH SOLID STRATEGY 10
1.1.12 COMPANY REPLY ON BYOD & COPE: US VS. UK VS. FRANCE VS. GERMANY 10
1.1.13 BYOD VS. COPE ADOPTION TREND 11
2.0 BYOD VS. COPE 12
2.1 HOW DOES IT APPLIES FOR MDM? 12
2.2 WHY BYOD IS A GROWING THREAT FOR BUSINESS & IT MANAGER? 13
2.3 HOW BYOD INCREASE COST? 14
2.4 SWOT ANALYSIS 15
2.5 WHY COPE IS BETTER FOR ORGANIZATION & EMPLOYEES? 16
3.0 COPE POLICY / MODEL 18
3.1 HOW TO DEVELOP FOR ORGANIZATION? 18
3.2 COST-THRESHOLD 18
4.0 COPE VENDOR ANALYSIS 20
4.1 ADVANTIX SOLUTIONS GROUP: TLM VS. REPLACING CMO VS. COST-EFFECTIVE MODEL 20
4.2 MOBI WIRELESS MANAGEMENT: COST THRESHOLD VS. MOBILITY BUDGET VS. FULL SCALE COPE 21
4.3 AZURATI: SHAREPOINT2GO® VS. APPS LEVEL COPE 22
4.4 NINE23: MOBILE INFORMATION ASSURANCE (MOBILEIA) 23
4.5 STREEBO: CLOUD ENTERPRISE APP STORE (EAS) 23
5.0 CASE STUDY 25
5.1 YAHOO STEP TOWARDS COPE AND FORESEE 25
5.2 GOSC: US$2.6 MLILLION ANNUAL SAVINGS CASE 26
5.3 MFG: US$380,000 ANNUAL SAVINGS CASE 26
5.4 HC: US$240,000 SAVINGS CASE 27

3. 5.5 MED: US$2.5 MILLION SAVINGS CASE 28
6.0 CONCLUSIONS AND RECOMMENDATIONS 29
Illustrations
Figure 1: % of Business Consider Using Personal Devices as Corporate Security Risk 4
Figure 2: % of Professionals will use at least 2 or More than 2 devices for work 2013 – 2015 5
Figure 3: % of Company Employee use their Personal Devices vs. Ownership Status 2013-2015 6
Figure 4: % of Employee thinks as Right vs. Want to break company rule vs. Dislike MDM on Device 6
Figure 5: % of Companies allow personal devices vs. MDM policy adoption vs. allow corporate application on
consumer devices 7
Figure 6: % Company considers data security vs. cost vs. support problem vs. smarter policy vs. need
vendor company while taking decision to allow personal devices for official work 8
Figure 7: Scenario of companies who allowed personal devices in workplace 8
Figure 8: % of Personal Mobile Devices in Today’s workplace 9
Figure 9: % of Companies managing mobility in different ways 10
Figure 10: % of companies in US, UK, France & Germany Rely on BYOD & COPE 10
Figure 11: % of Company will adopt BYOD vs. COPE 2013 -2015 11
Figure 12: % of BYOD company reports cost increased due to BYOD 15
Figure 13: COPE Cost Threshold (copyright: MOBI Wireless Management) 19