Mobile Operating System (OS) comparative analysis and forecast 2013 2018

1. Mobile OS Comparative Analysis and Forecast 2013 - 2018
http://mindcommerce.com/Publications/MobileOS_ComparativeAnalysis_2013-2018.php
Published: Oct 2013
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Pages: 46
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A mobile OS is an Operating System that operates a smartphone, tablet, phablet, PDA,
or other digital mobile/wireless device. Modern mobile operating systems combine the
features of a personal computer operating system with touch screen, cellular,
Bluetooth, WiFi, GPS mobile navigation, camera, video camera, speech recognition,
voice recorder, music player, near field communication, personal digital assistant (PDA)
and other features.
This research evaluates the competitive landscape of major mobile operating systems
including their evolution, market performance and projections, application store
performance, market threats and fragmentations challenges, SWOT analysis, and
emerging OS platforms and in-depth analysis of Google’s strategy over Android Open
Source Project (AOSP).
The report also provides a global forecast for mobile applications segmented by mobile
OS and App Store and mobile OS and Business Model:
Global Mobile Application Revenue by App Store 2013 - 2018
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Amazon App Store
Apple App Store
Bada App Store
BlackBerry App World
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FireFox OS
Google Play
Kindle App Store
Nokia App Store
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Nook App Store
Tizen
WebOS App Store
Windows Store
Others
Global Mobile Application Revenue by Business Model 2013 - 2018

2. • Virtual Goods
• Advertising Revenue
• Subscription Revenue
• Download Revenue
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Target Audience:
Mobile network operators
Mobile handset manufacturers
OS and application store companies
Wireless/Mobile application developers
Wireless/Mobile infrastructure providers
Personal computing device manufacturers
Services infrastructure and outsourcing providers
Companies in Report:
Alibaba
Amazon
Apple
Blackberry
Google
IBM
Microsoft
Mozilla
Nokia
Samsung
Ubuntu
Table of Contents:
1.0 INTRODUCTION 5
2.0
2.1
2.2
2.3
MAJOR MOBILE OS EVOLUTION TIMELINE AND ANALYSIS 6
DEVELOPMENT TIMELINE OF ALL MOBILE OS 6
ANDROID VERSION 1.0 – 4.4 7
IOS VERSION 1.0 – 7 9
2.4
2.5
2.6
3.0
WINDOWS PHONE 11
BLACKBERRY 12
SYMBIAN 12
MOBILE OS MARKET PROJECTION AND COMPETITIVE ANALYSIS 14
3.1 MOBILE OS COMPARISON CHART BY FUNCTIONALITY AND FEATURES 14
3.2 GLOBAL MOBILE APPLICATION REVENUE BY TOTAL VS. BUSINESS MODEL ($
MILLION) 17

3. 3.3 GLOBAL MOBILE APPLICATION REVENUE BY APP STORE ($ MILLION) 18
3.4 GLOBAL SMARTPHONE SALES BY MOBILE OS 18
3.5
3.6
3.7
3.8
MOBILE OS MARKET SHARE PROJECTION 2013 – 2017 19
GLOBAL TABLET SALES & MARKET SHARE BY OS (UNIT MILLION) 20
TOP SMARTPHONE COUNTRIES BY SALES & MARKET SHARE (UNIT MILLION) 20
TOP FIVE SMARTPHONE VENDOR SALES & MARKET SHARE (UNIT MILLION) 20
3.9 SMARTPHONE PROFIT SHARE BY OEMS 21
3.10 APPSTORE STATISTICS 21
3.11 APP QUALITY REPORT IOS VS. ANDROID 22
3.12 APPS DOWNLOAD REVENUE SHARE BY OS 23
3.13
3.14
3.15
3.16
APPS DOWNLOAD TREND BY USERS 2013 23
CONSUMER VS. ENTERPRISE INTERNET USAGE BY OS 2013 24
USER LOYALTY RATIO OVER MOBILE OS 24
CONSUMER LOYALTY OVER PHONE BRAND 24
3.17 AD CONVERSATION RATE BY MOBILE OS VS. AD CATEGORY 25
3.18 BANNER AD CONVERSION RATE BY MOBILE OS VS. APP CATEGORY 25
3.19 WHO IS WINING: IOS OR ANDROID OR OTHER? 26
4.0 SWOT ANALYSIS & FRAGMENTATION CHALLENGE 27
4.1 STRENGTH AND OPPORTUNITY 27
4.1.1 ANDROID OS 27
4.1.2 IOS 27
4.1.3 WINDOWS PHONE 27
4.1.4 BLACKBERRY 28
4.1.5 SYMBIAN 28
4.2 WEAKNESS AND THREAT 28
4.2.1 ANDROID 28
4.2.2
4.2.3
4.2.4
4.2.5
IOS 29
WINDOWS PHONE 29
BLACKBERRY 29
SYMBIAN 29
4.3 MOBILE OS FRAGMENTATION CHALLENGE 30
5.0 MOBILE OS ENTRANT 31
5.1 FIREFOX OS 31
5.1.1 OVERVIEW 31
5.1.2 FEATURES & APPLICATIONS 31
5.1.3 COMPETITIVE LANDSCAPE 33
5.2 UBUNTU TOUCH 33
5.2.1 OVERVIEW 33
5.2.2 FEATURES & APPLICATIONS 34
6.0 ANDROID OPEN SOURCE PROJECT (AOSP) VS. GOOGLE ANALYSIS 36
6.1 ANDROID VS. GOOGLE SUCCESS AND POSSIBLE THREAT FOR GOOGLE 36

4. 6.2 IS ANDROID REALLY OPEN SOURCE? 36
6.2.1 AOSP SEARCH VS. GOOGLE SEARCH 37
6.2.2
6.2.3
6.2.4
6.2.5
AOSP MUSIC VS. GOOGLE PLAY MUSIC 37
GOOGLE CALENDAR VS. AOSP CALENDAR 38
AOSP KEYBOARD VS. GOOGLE KEYBOARD 38
AOSP CAMERA VS. GOOGLE CAMERA 39
6.2.6 AOSP MESSAGING VS. GOOGLE HANGOUT 39
6.3 ANDROID OEM STRATEGY 40
6.3.1 GOOGLE APPS BUNDLE AND SKYHOOK LESSON 40
6.3.2 ALIBABA CHINA LESSON 40
6.3.3 AMAZON LESSON 41
6.4 GOOGLE APIS STRATEGY 41
6.5 GOOGLE MAPS API STRATEGY 42
6.6 GOOGLE CLOUD MESSAGING (GCM) STRATEGY 42
6.7 LOCATION APIS STRATEGY 42
6.8 IN-APP PURCHASING APIS 43
6.9 PLAY GAMES API 43
6.10 SAMSUNG AND AMAZON’S ANDROID STRATEGY 43
6.11 IS GOOGLE’S ANDROID ECOSYSTEM CHALLENGEABLE? 44
7.0 CONCLUSIONS 45
7.1 KEY FINDINGS AND FUTURE OF MOBILE OS MARKETPLACE 45
List of Graphs
Figure 1: Smarphone Profit Share by OEM 2013 21
Figure 2: uTest App Quality Report iOS vs. Android 2013 22
Figure 3: Application Download Revenue 2013: iOS vs. Android vs. Others 23
Figure
Figure
Figure
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Application Download Trend iOS vs. Android vs. Others 2013 23
Graphical Difference between Google Search vs. AOSP Search 37
Graphical Difference between Google Play Music vs. AOSP Music 37
Graphical Difference between Google Calendar vs. AOSP Calendar 38
Figure 8: Graphical Difference between Google Keyboard vs. AOSP Keyboard 38
Figure 9: Graphical Difference between Google Camera vs. AOSP Camera 39
Figure 10: Graphical Difference between Google Hangout vs. AOSP Messaging 39
List of Tables
Table 1: Development Timeline of Major Mobile OS 1996 – 2013 6
Table 2: Performance Comparison Chart by Functionality & Features 17
Table 3: Global Mobile Application Revenue by Business Model 2013 - 2018 18
Table 4: Global Mobile App Store Revenue Forecast 2013 – 2018 18

5. Table 5: Global Smartphone Sales by OS 2012 vs. 2013 (Unit Million) 18
Table 6: Global Smartphone Sales by Mobile OS: Q1 - 2013 Q2 19
Table
Table
Table
Table
7: Smartphone Market Share by Mobile OS 2013 – 2017 19
8: Tablet Sales & Market Share by OS 2012 – 2016 20
9: Top Seven Smartphone Countries by Sales & Market Share 2012 – 2016 20
10: Top Five Smartphone Vendor Sales & Market Share 2012 vs. 2013 21
Table
Table
Table
Table
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Appstore Statistics as of Q3 2013 : iOS vs. Android vs. Windows 22
Consumer vs. Enterprise Internet Usage Trend by OS 2013 24
Mobile OS User Loyalty Ratio 2013 24
Consumer Loyalty over Phone Brand 2013 24
Table
Table
Table
Table
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Rates of Ad Conversion by Mobile OS vs. Ad Format 25
Rate of Ad Conversion by Mobile OS vs. App Category 25
Release Timeline of Fireforx OS 31
System Requirement for Ubuntu OS 34
Contact: Kabir Ahmad, Email: kabir@mindcommerce.com