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The Payment Platform for Online Content & Services  in the World of “FREE” 9/22/09 9:43pm PST Yves Huin – Director, Kachingle Europe http://www.kachingle.com
How to monetize web content? The Producer’s side
Paywalls and moving content to iPhone, Kindle or iPad are just plugging  holes in the dike… NewsDay (2 million UVs):  35 subscriptions  in 3 months
Shift in how we get informed Sources:  Oliver & Ohlbaum, The Economist ,[object Object],[object Object],[object Object],Having massively switched to the web, we The Public’s side
To build an online persona,  achieve recognition, gain status … Why would People Pay for  FREE  content ? … .  or to support a cause
Qualities for the success of Business Models relying on  Voluntary Payments? ,[object Object],[object Object],[object Object],[object Object],[object Object],These are Kachingle’s Guiding Principles!
Carta: $111.06   March 17 th , 2010 :  Kachingle makes  first “social cents” payments “ My blog earned $65.08 via crowdfunding!” –  Steve Outing
Site Owners just add a Kachingle medallion to their site
The Kachingle Medallion …  when one decides to kachingle a site Before After
[object Object],[object Object],[object Object],The Consumer Side of Kachingling
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Integration
COMPLETE Financial Transparency ,[object Object],[object Object],[object Object],[object Object]
“ The Sites I Visit”
Leaderboard & “Goodies”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Site Owner : CASH + Marketing Benefits
And Now Launching Kachingle X"…
 
 
Thank You!  Yves Huin, Director Kachingle Europe [email_address] http://www.kachingle.com

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Kachingle presentation at Online Betaal Congres: "Innovaties in online betalen"

  • 1. The Payment Platform for Online Content & Services in the World of “FREE” 9/22/09 9:43pm PST Yves Huin – Director, Kachingle Europe http://www.kachingle.com
  • 2. How to monetize web content? The Producer’s side
  • 3. Paywalls and moving content to iPhone, Kindle or iPad are just plugging holes in the dike… NewsDay (2 million UVs): 35 subscriptions in 3 months
  • 4.
  • 5. To build an online persona, achieve recognition, gain status … Why would People Pay for FREE content ? … . or to support a cause
  • 6.
  • 7. Carta: $111.06 March 17 th , 2010 : Kachingle makes first “social cents” payments “ My blog earned $65.08 via crowdfunding!” – Steve Outing
  • 8. Site Owners just add a Kachingle medallion to their site
  • 9. The Kachingle Medallion … when one decides to kachingle a site Before After
  • 10.
  • 11.
  • 12.
  • 13. “ The Sites I Visit”
  • 15.
  • 16. And Now Launching Kachingle X"…
  • 17.  
  • 18.  
  • 19. Thank You! Yves Huin, Director Kachingle Europe [email_address] http://www.kachingle.com

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