Part two of a class on applying UX research to product design and development

1. Defining users
Kagonya Awori
UX Researcher
Nairobi, Kenya

2. Recap
Access slides on Slideshare:
Intro to UX part two
http://www.slideshare.net/kagonya/intro-to-ux-part-two
Defining Users
http://www.slideshare.net/kagonya/defining-users-18104455
Slideshare Account name:
Kagonya Awori

3. Recap:
First three principles of User Experience Design

4. UX principles
The user comes first

5. UX principles
“You are not the user. Neither is
your boss.” Jessyca Frederick

6. UX principles
Understand thy user

7. Defining the UX research study

8. 1. Identify a problem area
What problem area are you passionate about ?
What problem area is the client interested in?
What problem area do you have resources for?
What problem area is really a problem?
Exercise: List problem areas then select one

9. Example:
University Cafeteria

10. 2. Explore questions about the problem area
Exercise: affinity diagramming

11. Examples
How do I know which meal is served today?
How long do I queue for?
Can I have my lunch delivered to my office?
How much is lunch of the day today?
How many people are on the queue now?
Where is the nearest school cafeteria?
Do they accept Mpesa?

12. 3. Choose which questions to
solve
Exercise:
Categorisation and decision making

13. Examples
Payment processes Waiting
Do they accept Mpesa? How long do I queue for?
How many people are on the
queue now?
Menu Options
How do I know which meal is
served today? Pricing
How much is lunch of the day
today?
Delivery
Can I have my lunch delivered to
my office? Availability/Location
Where is the nearest school
cafeteria?

14. 4. Broadly speaking, who is the
user?
Exercise:
List all possible users and then select the ones you
will focus on

15. Examples
User Types:
University students
Lecturers
Cafeteria Owner
New university students
Selection Questions:
What user do you have easy access to?
What user is the client interested in?
Who is the user with the highest benefit?
Who is the most neglected user?

16. 5. Create a Hunt statement
“ To investigate how new Nairobi
University students at Chiromo
campus search, decide on and pay for
food items”

17. 6. Conduct user research
• Field research
• Desk research
• Industry competitors
We will cover this in the next UX session.

18. About the facilitator
Kagonya Awori is a User Experience
Researcher with the iHub UX Lab in
Nairobi, Kenya.
She holds a Masters in Human-Computer
Interaction from Carnegie Mellon University,
USA, an Ivy League, making her the first
African with an MHCI from Carnegie Mellon.
Kagonya is passionate about catalyzing the
knowledge and application of user
experience design in the burgeoning tech
community in Kenya.