1. Tal
Zilberman
VP
Online
Marke-ng
@Magisto

2. Magisto
–
The
Magical
Video
Editor
Select
Video
&
Photos
Choose
Edi-ng
Style
Add
Soundtrack

3. Op9miza9on
in
a
Mobile
World
2005
2013

4. Marke9ng
Channels
• Owned
media
–
website,
blog,
social
channels
• Paid
media
–
paid
search,
display
ads,
etc…
• Earned
Media
–
PR,
buzz,
viral,
etc…

5. But
what’s
next?

6. How
to
beat
the
trough
of
sorrow?
Paul
Graham’s
startup
curve

7.
Get
users
in
the
front
door
Get
users
to
the
ah-­‐ha
moment
as
fast
as
possible
Deliver
core
product
offer
as
frequent
as
possible
Chamath
Palihapi3ya
–
How
we
put
Facebook
on
the
path
to
1
billion
users
”Get
any
user
from
0
to
7
friends
in
10
days"
Measure,
Try,
Test

8. The
Framework
ü This
framework
drives
our
online
marke-ng
strategy
ü Every
new
feature
is
categorized
in
one
of
these
buckets

9. How
does
it
work
in
mobile?

10. ‘Acquisition
’
GeRng
people
to
install
the
app
Mobile
App
Install
Ads
App
Store
Op9miza9on

11. ‘Activation
’
GeRng
people
to
sign
up
(and
to
the
ah-­‐ha!
moment)

12. ’Retention’
GeRng
users
to
become
ac-ve
“Good
push
no-fica-ons
drive
67%
of
app
usage
the
first
month
aer
download…”
Urban
Airship

13. ‘Revenue’
Mone-zing
ac-ve
users
-­‐

14. ‘Referral’
GeRng
ac-ve
users
to
refer
others
ü Clear
benefit
(more
storage)
and
-ed
directly
to
the
core
product
ü Simple
share
mechanism
to
Facebook,
Twi_er
and
email
ü Fun
and
well
designed
Since
COPY
launched
less
than
90
days
ago,
it
gained
about
500k
users.
At
Magisto
we’ve
learned
only
30%
of
those
who
choose
to
share
via
Facebook
managed
to
share
successfully
due
to
poor
UX

15. Your
job
is
to
figure
out
how
to
move
users
from
one
state
to
the
next…

16. My
Bookmarks
Tweet
your
favorites
tool!

17. Thank
you!
@supermesh
tal@magisto.com