All About the New Era of Voice Business Opportunities
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My presentation from VOICE summit 2018 in Newark (NJ).
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All About the New Era of Voice Business Opportunities
- 1. #AllAboutVoice A New Era with New Business Opportunities Newark, July 26th @169labs
- 2. @169labs
- 3. – www.nytimes.com „Alexa is here to stay.“
- 4. @169labs
- 8. Souree: Comscore 50% searches via voice2020
- 9. Source: Hannah Ritchie and Max Roser (2017) – “Technology Diffusion & AdopEon”, published online at OurWorldInData.org and Voicebot.ai, Voicebot Smart Speaker Consumer AdopEon Report 2018 😲
- 10. Say yes to voice, if… • You’re focussing on the right context • Your use case can clearly be defined • the result is „voice compatible“ • Speech can be used to perform the intended action @169labs Context „25% of US moms own a smart speaker.“
- 11. The future is already here Voice assistants are conquering new everyday situations Alexa earbuds Alexa in-car Alexa for business @169labs
- 12. Revenue Streams Voice Apps (2025) 3 % 10 % 15 % 28 % 44 % Customer Service / Marketing E-Commerce Health Care Business Apps Other Source: Voicebot.ai @169labs
- 14. Slide: Was ist Voice Search?
- 15. Challenging “voice search“ @169labs Source: ROAST VOICE SEARCH Vertical comparison overview April 2018
- 16. Aufteilung nach Vertical Quelle: ROAST VOICE SEARCH Vertical comparison overview April 2018
- 17. Aufzeigen verschiedner Google Content Snippets
- 18. Let’s get serious: Which industries should jump on? @169labs
- 19. Voice Integration Every dayOne time Immersive Shallow Health Care Sound Machine Promotional Radio & TV News Utilities Sports Games (Personalized) Hospitality Kids @169labs
- 20. 1: Media / Entertainment @169labs
- 21. Radio, Podcast, TV, Artists … • Voice ❤ Audio • Audio is expertise • They know how to create voice-optimzed content • Hosts and Personalities can give their brand a (voice) personality • Content in abundance @169labs
- 23. Leads / Sales via Voice @169labs Alexa, €! €? €? €?
- 25. Demo Let’s listen to Radio Vienna… 🌹
- 26. Why „Voice Sales“ • Easy to use • Fast • Hands-free • No Laptop, smartphone needed (=> higher conversion rate) • Source agnostic Audience Radio station • Go to website xyz.com to „Tell Alexa, …“ • Audio commercials get measurable wird messbar (Listen > Lead > Sale) • New revenue streams (Revenue Share) @169labs
- 29. Kids, parents, students, senior citizens, … • Knowledge and trivia currently one of the top features • “Kids“ is fastest growing category • Kindergarden, school, university, life-long learning • Kids unlimited • Back to our roots: Passive listening (learning a language) • Get away from your screen @169labs
- 30. @169labs UNIQUE CUSTOMERS (MONTHLY) 500K Animal Sounds Sounds
- 32. Casual gaming, board games, … • Speech & communication is key in games (board, card, etc.) • Bring games to Alexa • Create new game concepts (“When in Rome“) • Game Instructions 2.0 • Echo Buttons • Destiny 2 extends game experience on Alexa @169labs
- 33. @169labs
- 35. Connected voice-controlled cars • Context is king • BMW, Toyota, Seat will add Alexa to their entertainment systems • Multi-modal seamless user experiences @169labs
- 36. „Voice Technology“ must be part of your digital agenda Website SEO Mobile Virtual/ Augmented Voice (Technology) eCommerce Content Marketing Social Media Digital Marketing E-Mail Marketing Influencer Affiliate vCommerce VEO
- 37. Where is your voice sweet spot?
- 38. Think in „categories“, not in „brand names“.
- 39. Be the authority for the questions and intents of your users.
- 40. Tim Kahle Founder / COO @kahle Dominik Meissner Founder / CTO @169labs
- 45. O C T O B E R 1 2 t h 2 0 1 8 , M U N I C H www.allaboutvoice.io