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Kai Turner
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A case study of a 24-hour Twitter project created for Valentine's Day 2009.
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SmackMyTweetUp
1.
SmackMyTweetUp 24 hours
on Twitter
2.
The idea
3.
48 hours later…
4.
First tweet
5.
Then a retweet
6.
A retweeted retweet
7.
And so on…
8.
The app itself
is social
9.
Completely organic
10.
Word of mouth
11.
It’s all in
a name
12.
What the …
13.
Meet an influencer
14.
The Mashable effect
15.
FAIL
16.
Not so anonymous
17.
We came back
18.
0.00 GMT
19.
So how did
it go?
20.
350+ messages sent
mashable
21.
1,500+ visitors
22.
5,800+ clicks
23.
Now what?
24.
Get on Twitter!
Thank you.
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