1. +
NIKE & BEHAVIOR ANALYSIS
By: Samantha Kempf

2. +
Hi, I’m
A Little Bit About Nike!!
 Adopted
2 ½ years old
 Black lab & Boxer
mix
 Fun & energetic

3. + LOVES..
 Hanging out with other dogs
 Dallas and Nike have
known each other since
they were puppies.
 Playing
 Going for car rides
 Sleeping
 Looking out the window
 Chasing squirrels

4. +
WHAT’S
THAT
SOUND??? ♪
I’ve implemented five sounds
into my power point and with
the help of behavior analysis
Nike will be able to respond
with an old trick, such as rolling
over, in the presence of the new
discriminative stimulus, rather
than in the presence of the old
discriminative stimulus, me
saying “Nike roll over.”
GOAL OF THE BEHAVIORAL
INTERVENTION
Nikes tricks include the following: sitting down, laying
down, giving a “high-5,” rolling over, and giving a kiss
…& now…
each trick has been paired with a specific sound

5. + PAIRING PROCEDURE
Step#1 NEUTRAL STIMULI (5)
1) Sound of a doorbell
2) Sound of clapping
SOUND TREAT 3) Sound of a clock (tick tock)
4) Sound of a duck quack
NO SOUND NO TREAT 5) Sound of a drum roll
 UNLEARNED REINFORCER’S included pieces of dog
food, as well as human food, and treats.
 EXAMPLE being used involves sound of a bell with
immediate presentation of a treat

6. THE RESULTS of the PAIRING
PROCEDURE
 The pairing of the neutral stimulus (the sound of the bell) and the
unlearned reinforcer (the treat) resulted in the value-altering
principle (the pairing procedure converts a neutral stimulus into a
learned reinforcer or learned aversive stimulus)
 Which would not have been possible with out
a motivating operation (a procedure or
condition that affects learning and
performance with respect to a particular
reinforcer or aversive condition).
BEFORE: BEHAVIOR: AFTER:
Nike does Nike gives Nike does
not hear the me a “high- hear the bell
+ bell 5”
DEPRIVATION:
Nike has not had MOTIVATING
food for over 6 hours
OPERATION

7. reinforcing or
punishing a response in
the presence of one
stimulus and
extinguishing it or
allowing it to recover in
the presence of another
stimulus
DISCRIMINATION TRAINING
PROCEDURE
STEP#2
SD:
Sound of
Bell
AFTER:
BEFORE: BEHAVIOR: Praise
No praise Nike gives
+ a “High-5” AFTER:
No praise
S-Delta:
No sound
of bell

8. + DIFFERENTIAL REINFORCEMENT
STEP#3
reinforcing one
set of responses
and withholding
reinforcement
BEHAVIOR: AFTER: for another set of
Nike gives Nike responses
BEFORE: a “High-5” receives
Nike praise
receives
no praise BEHAVIOR: AFTER:
Nike rolls Nike
over receives
no praise
This behavioral contingency was
used to ensure that only the
desired response (give a “High-
5”) was occurring to the sound of
the bell and not any other
response (for example: rolling
over).

9. +
ANALOG TO AVOIDANCE OF LOSS OF
A REINFORCER
BEHAVIOR:
BEFORE: Nike is AFTER:
Will lose attentive and Won’t lose the
opportunity for cooperative for opportunity for
peanut butter in 8 minutes peanut butter
8 minutes during power in 8 minutes
point
This helps Nike stay on task during the entire eight minute power point.
Peanut butter is one of his favorite
reinforcers!!

10. +
BEHAVIOR: DELAY:
BEFORE: AFTER:
Nike makes a 8 minutes after
Nike has no Nike has peanut
correct
peanut butter butter
response
ineffective contingency
OOOPS!
That last contingency was incorrect …
WHY?
Nike is a dog.
Therefore he is non-verbal
So really the presentation of peanut butter
after the power point is an ineffective contingency
because I can not use rule control!

11. + The
responses
will
Even after all the time eventually
training, pairing, discrimina extinguish
ting,
&
differentially reinforcing
Nikes behavior. (Unless I continue to
intermittently reinforce
the responses after this
power point)
THE END!!