1. ADVOCACY IN FAMILY
Inculcating Values and Ethics in
Children

2. INCULCATING VALUES AND ETHICS IN CHILDREN
• Five universal human values i.e. Truth,
Righteous conduct, Peace, Love and Non-
violence are directly linked to physical,
intellectual, emotional psyche and spiritual
facets of human personality.
• There is need and urgency to strengthen
these values for a better and humane society
• How to inculcate this values and ethics in
children ?

3. ADVOCACY STRATEGY: MOBILIZING FOR ACTION
 Identifying issues:
Respect for elders, rules, laws etc.
Respect for traditions and culture
Cultivate tolerance and temperament
Promote a caring and concerned mind
Build the child’s character not just career

4. THE GOAL AND OBJECTIVE

5. TARGETING – AUDIENCES & STAKEHOLDERS
Society including Government &
various media
(TV/internet/mobile etc.)
Principals, teachers,
classmates
Siblings & Friends
Parents & Grand Parents
Children

6. TARGET AUDIENCES
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7. COMMON GROUND
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