The document discusses key metrics for measuring brand performance online, including the amount and quality of brand mentions, branded searches, robust branded web properties, brand validity, and loyal customers who make repeat visits to a brand's online properties. It suggests regularly tracking these metrics can help companies understand how their brand is performing and identify any areas for improvement.

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50. Amount of
brand
mentions
Quality of
brand
mentions
Branded
searches
Robust
branded web
properties
Validity of
Brand
Brand
loyalists/repeat
visits