Innovating for the China Market

Innovating for the China Market / •
July 15, 2010

Elaine Ann |
Kaizor Innovation, President/CEO |

© Copyright 2002-2005 Kaizor Innovation Limited.
2002-2010

Industrial Economy Innovation Economy

• Bigger is Better • Small is Flexible

• Consumption • People-Centered

• Competition • Co-creation

• Silo Parts • Holistic Ecosystem

• ROI • Enhance Quality of Life

• Technology • Creativity Design

Kaizor Innovation is a strategic innovation consultancy focused on the China Market

• Corporate Training
• Innovation Strategy Consulting
• China User Research


Our Clients


Needs + Talents /

Increase Improve Products Increase Profits
Understanding
Innovative Competitiveness +
Market/User Needs
Thinking + Continuous
Technology Innovation

© Copyright © Copyright 2002-2009 Kaizor Innovation Limited.
2002-2005 Kaizor Innovation Limited.

Product Innovation: Dongguan Furniture Company

Private and Confidential
The information contained herein is confidential. For the purposes of protecting sources of information and people involved, the content
herein can only be used for Kaizor Innovation purposes only. It does not constitute a circulation, an offer to sell or other distribution to other
outside parties.


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•
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©© Copyright 2002-2010 Kaizor Innovation Limited.
Copyright 2002-2005 Kaizor Innovation Limited.

TJ


Service Innovation - Hong Kong Post Office

Private and Confidential
The information contained herein is confidential. For the purposes of protecting sources of information and people involved, the content
herein can only be used for Kaizor Innovation purposes only. It does not constitute a circulation, an offer to sell or other distribution to other
outside parties.


Seminar Training with Post Office Mgt + Staff


Interactive Discussions with Stakeholders


We Observed and Interviewed Many CustomersInnovation © Copyright 2002-2005 Kaizor Innovation Limited. 2002
© Copyright 2002-2004 Kaizor
to Understand their Usage©Needs
Limited. 2002-2009
2002-2004 Copyright

Business Customers - Personas

Courier SME Boss Internet
Boy Trader Biz Traveller

• Age: 50-60 • Age: ~ 20 • Age: 40+ • Age: ~ 20+ • Age: 30-40+
• Not good in English • Know English • Mixed personal & • Need printer/computer • Frequent user
• Not decision-maker • Not decision-maker business use • Print out address labels • Send figurines/
on price/mailing on price/mailing • Random use of all • Prefer monthly billing mobile phones
• Not knowing what • Not knowing what services • Desire cash/points • Visit HK 3-4 times
is sent is sent • P.O. Box user reward a year

• Go to P.O. daily • Go to P.O. daily • Monthly postage fee: • Buy stationary,
• Frequent user • Frequent user from 000s to 0000s leave to pack,
• Mail volume depends • Mail volume depends • Prefer other payment return to mail
on business nature on business nature methods beyond cash • Do not often carry
• Works for smaller or • Works for larger • Send goods. e.g. enough HKD$ cash
more traditional co. companies Camera, electronics, • Prefer to pay both
figurines, gift stamps & box together
• Pack at home/office Kaizor Innovationread Chinese1
© Copyright 2002-2008 • Cannot Limited.
• Want fast efficient service signage

“I didn’t even know there is a
Post Office here.”
- 1st time users

SOLUTION: Use Post Office Brand colors to draw attention to©Post Office’s entrance Limited.
Copyright 2002-2007 Kaizor Innovation

ISSUE: Need a lot more counter space for small parcels processing 2002-2005 Kaizor Innovation Limited.
© Copyright 2002-2007

ISSUE: Internet Traders takes up counter space for a long period of time
2002-2007

Business Customers - Personas

Courier SME Boss Internet
Boy Trader Biz Traveller

• Age: 50-60 • Age: ~ 20 • Age: 40+ • Age: ~ 20+ • Age: 30-40+
• Not good in English • Know English • Mixed personal & • Need printer/computer • Frequent user
• Not decision-maker • Not decision-maker business use • Print out address labels • Send figurines/
on price/mailing on price/mailing • Random use of all • Prefer monthly billing mobile phones
• Not knowing what • Not knowing what services • Desire cash/points • Visit HK 3-4 times
is sent is sent • P.O. Box user reward a year

• Go to P.O. daily • Go to P.O. daily • Monthly postage fee: • Buy stationary,
• Frequent user • Frequent user from 000s to 0000s leave to pack,
• Mail volume depends • Mail volume depends • Prefer other payment return to mail
on business nature on business nature methods beyond cash • Do not often carry
• Works for smaller or • Works for larger • Send goods. e.g. enough HKD$ cash
more traditional co. companies Camera, electronics, • Prefer to pay both
figurines, gift stamps & box together
• Pack©at home/office Kaizor Innovationread Chinese1
Copyright 2002-2008 • Cannot Limited.
• Want efficient service signage

SOLUTION: Special counter to accommodate for Internet Traders

ISSUE: Counter window in-taking small parcels need to be accessible2002-2007 Kaizor Innovation Limited.
© Copyright sitting down

User-Centered Design Process

1 RESEARCH
2 STRATEGIZE
3 DESIGN
4 IMPLEMENT

Redesign
Understand Products
Production
Customers +
Services

Design Concepts


SUMMARY

Innovating the TAO Way

• Harmony with Nature

• Holistic Problem Solving

• Human-Centered

• Harmonious but Different


PEACE


Innovating for the China Market

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