Digital transformation, presentation at We Are Museums June 5 2014
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Digital transformation is necessary to cope with new challenges for museums in a digital world. This presentation adresses the challenges and ways forward to make the digital tranformation as efficient as possible.
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Digital transformation, presentation at We Are Museums June 5 2014
- 1. Digital transformation We Are Museums Warsaw, Poland, June 5, 2014
- 5. The Digital Eco System
- 6. The Role of The Digital Expert
- 8. Case Study
- 9. Founded in 1873 Nordiska museet Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636 Sweden's largest museum of cultural history
- 11. Digital isn’t something new?
- 12. Well, no but social is!
- 13. In the 1990’s: Digital products Infrastructure
- 14. In the 1990’s Technology, metadata, collections interfaces, long term preservation
- 15. In the early 2000’s: Digital distribution and infrastructure Web strategy
- 16. In the early 2000’s Creating basic digital delivery capabilities
- 17. From 2007: Increasing demands in a changing world
- 18. In the late 2000’s: Social media reaches the heritage sector Awareness of the empowered audiences
- 19. 2009: Marketing takes initiative, launching Facebook
- 21. A New Media Strategy in 2010
- 22. A New media department in 2011
- 24. The process
- 25. From now on it’s an audience driven change
- 26. The consumer demand for digital products is still there and continues to evolve
- 27. Digital in itself isn’t new
- 28. New expectations New demands Pressure to change
- 29. Transforming the museum culture, offers, values and brand
- 30. Not a straight path from A to Z
- 31. Many paths but not in pace (tech development, staff, management, audiences demands, stakeholders/funders)
- 32. No transformation is the other alike
- 33. Demand for new capabilities, stressful and even… Disruptive!
- 34. “Try to change a tyre whilst driving” Sapient Nitro
- 35. • Business model innovation • Customer and community collaboration • Cross channel integration • Insights from analytics • Digitally enabled supply chain • Networked workforce Source: IBM 2011
- 37. Set up goals and a strategy Get a mandate Use the digital experts MAKE DIGITAL RELEVANT
- 38. Who is pushing the transformation forward? What we’re really talking about is someone who can bridge ...create a frictionless path…at every step of the journey. Brian Solis, Altimeter Photo by by Calsidyrose, Flickr, CC-BY
- 39. Map the social digital eco system Museum staff Technology Stakeholders Audiences Activities Strategies Digital assets Goals Context Etcetera… Digital infrastructures Copyrights & licensing Museum practices
- 40. Be patient, listen Explain, educate, get internal awareness and understanding
- 41. Training sessions in group One to one support Present to management Present to other departments
- 42. Proper tools
- 43. – Proper mobile devices? – Interactive screens? – WiFi in gallery/meeting rooms? – Laptops? – Cloud services like Google Apps? – More?
- 44. What can YOU do? > Be social, network online > Attend conferences > Present at conferences > Blog about your progress
- 45. Talk about it Make a noise Get attention from outside Get attention from the management
- 47. Be flexible, adaptive, iterate Support the staff Cross departmental groups
- 48. What’s next?
- 49. Try to get the full picture: Map the eco systems
- 50. Identify the value drivers
- 52. The e-tangible objects as tangible assets
- 53. Identify and embrace new museum practices
- 54. It’s not one straight and single path from A to Z
- 55. Learn to leverage several channels
- 56. Learn to leverage organizational structures, optimize capabilities
- 57. Find a rythm that suits your organization
- 58. Measure the cultural value of engagement with digital. Analyze. Report. Change. Improve.
- 59. The world will not stop changing. Continue to monitor. Continue to adapt and evolve.
- 60. Thank you! Kajsa Hartig, New Media, Nordiska museet @kajsahartig
Notas del editor
- Is about digital transformation. What do we mean by this? Why are we talking about transformation? What needs to be transformed? In 2010 the Nordiska museet in Stockholm, Sweden produced a New Media strategy. This strategy was the foundation of the New media department that was launched in 2011. Three and a half years later we have learned some lessons and above all taken a big step towards becoming a digital museum.
- My presentation will focus on the challenges of becoming a digital organisation, look at solutions and also discuss benefits of digital.
- My presentation will focus on the challenges of becoming a digital organisation, look at solutions and also discuss benefits of digital.
- I will look at the digital eco system and define some major parts that affect decisions and development. I will also discuss the purpose of digital expertise in this transition and discuss why the digital staff play an important role in the process.
- I will look at the digital eco system and define some major parts that affect decisions and development. I will also discuss the purpose of digital expertise in this transition and discuss why the digital staff play an important role in the process.
- I will look at the digital eco system and define some major parts that affect decisions and development. I will also discuss the purpose of digital expertise in this transition and discuss why the digital staff play an important role in the process.
- The case study of Nordiska museet will also give some insight into why the process of becoming a digital museum doesn’t happen over night, but has to take time in order to be successful.
- The case study of Nordiska museet will also give some insight into why the process of becoming a digital museum doesn’t happen over night, but has to take time in order to be successful.
- In the following decade we have seen
- This also includes new digital tools and infrastructures.
- We are talking about new nusiness models, collaboration with audiences and across departments, getting better insights, master the digital eco system,
- A digital department or someone fully dedicted to this transformation.
- The role of the digital expert.
- Map the social digital eco system!
- Set up training sessions.
- It’s easy to get all the attention from the management, if other departments are struggling, make sure they know you are there to support them.
- What are the key elements that key elements that build or protect the value of your business Sustainable value drivers. A formal commitment to provide resources or services to members of the community it serves. http://www.ncbi.nlm.nih.gov/pubmed/23869540
- What activities involving photograph collections will directly impact progress towards your goals and are most critical to your success. These are the activities that you want to track and will help you rate your performance. Photograph collections have shiften from being a purely economic driver to being central in fulfilling the organisation’s goals. Value drivers can be tangible or intangible assets. NOT in terms of copyrights, something to sell, but to build relations with, to communicate with.
- Keep in mind
- Even thought we might only use 4 or 5 of all social media channels, we need to learn how to leverage several channels,