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Kajsa Hartig, Nordiska museet,
Stockholm, Sweden
Shift Happens, York, July 8th 2013
Kajsa Hartig
Museums, archives and
digital since 1995.
Digital navigator
at Nordiska museet
Monitoring, supporting,
educating, strategic
planning, launching and
managing pilot projects.
Nordiska museet. Foto: Mats Landin.
Sweden s largest
cultural historical
museum.
Founded in 1873.
Situated in Stockholm.
156 employees.
The number of technologies
that are creating disruptions to
companies and ecosystems are
increasing at an alarming rate.
Jeremiah Owyang
Disruptive
= changing entire markets and
customer behavior. Changing
expectations.
Digital technologies
Museums are transforming
Photo by neilalderney123 on Flickr, CC-BY-NC
These are disruptive
times indeedBrian Solis, Altimeter
It s not just about the tools anymore
Photo by tudedude, Flickr. CC-BY-NC-SA
It s about becoming
a social and digital
organization
Photo by mandykoh, Flickr, CC-BY-NC
It s about keeping up with society
With the audience in focus
Photo by Kajsa Hartig, Flickr, CC-BY-NC
Disruptive times,
disruptive changes
Photo by ken ratcliff, Flickr. CC-BY.
In the process of change
The Digital Expert can be:
The catalyst
The amplifyer
The element of change
Photo by: by neistridlar, Flickr. CC-BY-NC-SA
Nordiska museet
2009: trying out the tools
The Conversion Prism by Brian Solis, www.briansolis.com
2011: getting organized
The New Media
Department is born
Photo by Jackal of all trades, Flickr, CC-BY-NC-SA
The digital navigator
What we re really talking about
is someone who can
bridge ...create a frictionless
path…at every step of the
journey.
Brian Solis, Altimeter
Photo by by Calsidyrose, Flickr, CC-BY
The catalyst
Igniting new projects,
introducing new tech-
nologies and services
The amplifyer
Finding new ways to
amplify exhibits and
activities. Supporting
colleagues in doing the
same
The element of change
Supporting and
educating staff,
providing management
with statistics to help
make new decisions
Collaborating across the organization
...and daring to go down one way streets.
Photo by PeterJBellis, Flickr, CC-BY
Keys to success
The social and
digital have become
commonplace
The social and
digital have become
commonplace
In society!
What does it take for
museums to keep up?
Shift happens gradually
Photo by _moonpie, Flickr. CC-BY-NC-SA
Shift happens gradually
But constantly
Shift happens gradually
Photo by _moonpie, Flickr. CC-BY-NC-SA
And we aren t always in control
But constantly
The digital navigator
Photo by by Calsidyrose, Flickr, CC-BY
The digital expert can
help navigate through
changes in disruptive
times
Thank you!
@kajsahartig
Kajsa Hartig
Digital navigator, New media department
Nordiska museet
Stockholm, Sweden
To dare is to lose one's footing momentarily.
Not to dare is to lose oneself.
Soren Kirkegaard, Danish philosopher

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Presentation at Shift Happens V in York July 8 2013