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Museum Next, Melbourne 2017
Kajsa Hartig, Senior Advisor, Department of Digital Interaction,
Nordic Museum, Stockholm, Sweden
Stepping out of the comfort zone
to re-imagine the museum experience
Photo: Karolina Kristensson, Nordiska museet
Internet Archive, Flickr Commons: Image from page 108 of "Expédition antarctique française (1903 -1905) :
commandée par le dr. Jean Charcot" (1908), PD.
Internet Archive, Flickr Commons: Image from page 108 of "Expédition antarctique française (1903 -1905) :
commandée par le dr. Jean Charcot" (1908), PD.
Uncertainty
Co-creation
Dialogue
Participation
Listening
Letting go of control
Inclusion
Impact Relevance
Photo: Funk Dooby, Flickr, CC-BY.
Photo: DVIDSHUB, Flickr, CC-BY
#SWEDIP
Sweden Digital Identities
Progamme
Photo: Bertil Wreting, Nordiska museet.
Counting
lamps
• Short pilot
• 48 hours
• 10 days prep
• Limited scope
1000 lamps!
Approximately 30 per household
Posts, reach,
engagement,
contributions
Cosplay <3
supernatural beings
Cosplay
#nordiclight
Stories
Museum
collections
Photo: 51% Studios Architecture, Flickr, CC-BY-SA.
A moment of uncertainty…
Increased website traffic from people age
25–34 with 60 %
Compared to same period in 2015
Kelly,
Rickard
and Elin
Three skilled
cosplayers, eager
to create the most
stunning costumes
@colbellocosplay
Digital first!
And then…
• Discovery
• Ideation
• Pilot testing
• Evaluation
Pilot 1
• Discovery
• Ideation
• Pilot testing
• Evaluation
• Discovery
• Ideation
• Collaboration
• Campaigning
• Evaluation
Pilot 1
Pilot 2
Photo: Christina Schmidt, Flickr, CC-BY.
From A to Z
”…this cyclical process seems to be
on steroids. We venture into an
unknown space, tackle a new
challenge, get comfortable, and then
start all over with some new unknown.
For many of us, that’s why we do this:
constant challenge is what we thrive
on.”
http://simplymeasured.com/blog/digital-is-going-dark-only-early-adopters-will-thrive-in-
2017/#sm.0000plhfg3x89cwvwjw1c8959ujpj
Photo: Zach Marshall, Flickr, CC-BY-SA.
Step outside your
comfort zone – together!
Photo: Tore Johnsson/Nordiska museet
People in the Arctic
– in the light of Climate Change
And now…
Thank you!
@nordiskamuseet
Follow the Nordic Museum / Nordiska
museet on Instagram
Kajsa Hartig
Twitter: @kajsahartig

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Step out of the comfortzone to re-imagine the museum experience

Notas del editor

  1. Internet Archive, Flickr Commons: Image from page 108 of "Expédition antarctique française (1903-1905) : commandée par le dr. Jean Charcot" (1908), PD.
  2. Internet Archive, Flickr Commons: Image from page 108 of "Expédition antarctique française (1903-1905) : commandée par le dr. Jean Charcot" (1908), PD.
  3. https://flic.kr/p/f7JkJp
  4. https://flic.kr/p/6KzRrX It’s about risk taking
  5. Plus 326 visningar på Youtube.
  6. https://flic.kr/p/3MXvJm
  7. https://flic.kr/p/2cWzK