Presentation at 2016 SAE Convergence

1. Self-enabling: The next frontier for
transforming the consumer
experience in connected vehicles
Kalman Gyimesi
@kalgyimesi
IBM Watson IoT
20.09.2016

2. What are the most important
external forces impacting the auto
industry today and in 2025?
Technology progress
Consumer expectations
66%
68%
50%
46%
2014 2025
Source: Automotive 2025: Industry without borders, IBM Institute for Business Value, 2015
Technology and consumer expectations have become the most
important forces impacting the auto industry

3. By 2020,
internet connected
vehicles will be the
#1connected
application 350
Also, connected
vehicles will
produce
of data per minute
MB
of new cars are
connected to the
internet, packed with
sensor technologies
35%
Today,
The Internet of Things transforms consumer’s
experiences in cars

4. Technology in cars is often
complex and confusing

5. 1 2
3
4
5

6. Touchscreens require taking eyes off the
road – drivers can’t feel the controls
But,…is this the answer?

7. …every digital interaction in connected cars
focus on one of three purposes
What is the right approach?

8. Self-integrating
Secure, seamless digital
integration
Self-configuring
Personalization and
Customization to
environment
Self-socializing
Vehicle social networks to
assist others, utilizing the
vehicle for ancillary tasks
Self-driving
Automated and
autonomous
mobility
Self-learning
Cognitively optimizing performance
to occupants and environment
Self-healing
Analytics and prognostics for
service and maintenance
IBM sees a future where cars will enable themselves

9. Self-healing
Self-socializing
Self-driving
Self-learning
Self-configuring
Self-integrating
What self-enabling vehicle capabilities
would interest you in the future?
59%
55%
54%
54%
51%
49%
Global
Research shows strong consumer interest in self-enabling
capabilities in cars
Extremely/Very interested

10. Information
• Personal
• Usage
• Derived
• External
Personas
• Mobility
• Commerce
• Communications
• Health
Events
• Commuting
• Traveling
• Shopping
• Socializing
Personalization is the underpinning to a self-enabling vehicle
Devices
• Smart phones
• Tablets
• Laptops
• Wearables
• Vehicles

11. …the next generation will
help you more directly…
…how will this be
experienced in cars?
Some have begun to make
that connection…
Consumers’ willingness to share personal data depends on their trust
and recognition of clear value

12. Natural language
interfaces develop
cognitive
knowledge…
…while IoT
connections to
vehicle operations
help to self-enable
By better understanding their occupants, vehicles can create new experiences

14. Cognitive systems democratize innovation by scaling knowledge…
To deliver value, you must make sense of all the data and put it to use
Sensors Data Analytics Information Cognitive Knowledge

15. Question &
Answers
− Natural Language Processing
− Machine Learning
− Question Analysis
− Feature Engineering
− Ontology Analysis
Watson won Jeopardy! In 2011 using what is now a single API built on five
underlying technologies

16. Question
& Answers
Personality
Insights
Keyword
Extraction
Image Link
Extraction
Language
Detection
Relationship
Extraction
Feed
Detection
Concept
Expansion
Dialog
Sentiment
Analysis
Visual
Recognition
Concept
Insights
Concept
Tagging
Natural
Language
Classifier
Language
Translation
Message
Resonance
Text to
Speech
Retrieve
& Rank
Taxonomy
Author
Extraction
Tone
Analyzer
Image
Tagging
Tradeoff
Analytics
Watson
News
Text
Extraction
Speech to
Text
Entity
Extraction
Face
Detection
Since 2011, Watson has grown to a family of 30 APIs

17. Soon Watson will be over 50 APIs and IBM is committed to adding more each year
Question
& Answers
Personality
Insights
Answer
Generation
Image Link
Extraction
Language
Detection
Relationship
Extraction
Feed
Detection
Concept
Expansion
Dialog
Sentiment
Analysis
Visual
Recognition
Concept
Insights
Concept
Tagging
Natural
Language
Classifier
Language
Translation
Message
Resonance
Text to
Speech
Retrieve
& Rank
Taxonomy
Author
Extraction
Tone
Analyzer
Image
Tagging
Tradeoff
Analytics
Watson
News
Text
Extraction
Speech
to Text
Entity
Extraction
Face
Detection
Decision
Optimization
Knowledge
Graph
Usage
Insights
Fusion
Q&A
Video
Augmen.
Risk
Stratification
Policy
Id
Easy
Adaptation
Emotion
Analysis
Knowledge
Studio
Service
Decision
Support
Statistical
Dialog
Criteria
Classification
Q&A
Qualification
Knowledge
Canvas
Factoid Pipeline Case Evaluation
Keyword
Extraction
Factoid
Pipeline
Case
Evaluation

18. These APIs are the foundation for understanding the driver in new ways
Question
& Answers
Personality
Insights
Answer
Generation
Image Link
Extraction
Language
Detection
Relationship
Extraction
Feed
Detection
Concept
Expansion
Dialog
Sentiment
Analysis
Visual
Recognition
Concept
Insights
Concept
Tagging
Natural
Language
Classifier
Language
Translation
Message
Resonance
Text to
Speech
Retrieve
& Rank
Taxonomy
Author
Extraction
Tone
Analyzer
Image
Tagging
Tradeoff
Analytics
Watson
News
Text
Extraction
Speech
to Text
Entity
Extraction
Face
Detection
Decision
Optimization
Knowledge
Graph
Usage
Insights
Fusion
Q&A
Video
Augmen.
Risk
Stratification
Policy
Id
Easy
Adaptation
Emotion
Analysis
Knowledge
Studio
Service
Decision
Support
Statistical
Dialog
Criteria
Classification
Q&A
Qualification
Knowledge
Canvas
Factoid Pipeline Case Evaluation
Keyword
Extraction
Factoid
Pipeline
Case
Evaluation

19. Simplify the complexity of technology that has become steadily
more pervasive in vehicles1
Self-enabling vehicles are the next target for connected innovation2
2 Cognitive + IoT is the winning formula for enabling a differentiated
experience3

20. How will vehicles become more self enabling?
How will cognitive help deliver personalization and value?

21. Kal Gyimesi
Automotive Marketing Leader
IBM Watson IoT
kalgyimesi@us.ibm.com
@kalgyimesi
Also follow @IBMAutomotive
Find the IBM Institute for Business Value studies discussed today:
https://ibm.biz/Auto2025
https://ibm.biz/AutoConsumer