Business Procedure Modelling and Digitization Toolbox - Master Thesis - Kamalika Dutta
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Master Thesis, Fraunhofer Institute of Applied Information Technology (FIT) and RWTH Aachen University
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Business Procedure Modelling and Digitization Toolbox - Master Thesis - Kamalika Dutta
- 1. Wer die Digitalisierung verschläft, erleidet Schiffbruch. Ohne Digitalisierung keine Zukunft! - Martin Fuchs, Caritas Digital
- 2. Business Procedure Modelling and Digitization Toolbox Kamalika Dutta Master Thesis Supervisors: Prof. Dr. Wolfgang Prinz Prof. Dr. Thomas Rose
- 3. Overview o Introduction and Motivation o Research Goals o Related Work o Concept o Implementation o Demo o Evaluation o Conclusion o Outlook 3
- 5. Digitization Courtesy: Alle-reden-von-Digitalisierung-wir-machen-das, einfach-online-arbeiten.de 5 Digitization, aka. Digitalization is the use of digital technologies to enhance a business model and provide new revenue and value-producing opportunities; it is the process of moving a business from the physical to the digital world. (Gartner, Inc., 2012)
- 6. Disruptive Technologies Brian Solis, Altimeter Digital Transformation report Fred Wilson, The Golden Triangle 6
- 7. Business Procedure Model 7 A business procedure model is a flow diagram, that provides step by step procedural description of one operational instance of an enterprise’s business model.
- 9. Aim To develop and evaluate a business procedure modelling tool that supports the association and mapping of business procedure elements to digital services to enable digitization. 9
- 10. Research Questions 1. How can a platform be developed for the conversion of traditional business procedure models into models enhanced by digital services? 2. How can a tool be developed that supports the mapping of business procedure elements to digital services? 3. Can the gap between technology providers and business model designers be bridged effectively by providing one platform for both? 10
- 11. Related Work 11
- 12. Related Work > Sources 12 Conference Proceedings Academic Research reports, dissertations Journals, Articles, Books Corporate Reports, White Paper Digital Media, Tech Blogs, Internet Technology and Business Magazines
- 13. Related Work > Categories 13 Examples of Digitally Enhanced Business Procedure Models Business Model Diagramming Tools Business Procedure Modelling Techniques
- 14. Related Work > Conclusions 14 — Missing actionable approaches: Extant literature does not provide actionable approaches for business models in inter-connected IoT- enabled business environments. — Missing Methods/Tools for conversion of existing traditional business procedure models into digital business procedure models. — Missing platform for digital service providers to make their services available for business modelling.
- 15. Concept 15
- 16. Target Users 16
- 19. 19
- 20. Use-Case Scenario On-demand Healthcare Courtesy: Shutterstock 20 Immediate attention Minimises avoidable tests Simplifies scheduling appointments Better health monitoring
- 23. Proposal of Digital Services 23
- 25. Digitization 25
- 27. Low Fidelity Paper Prototypes 27
- 28. Medium Fidelity Prototypes UI Mockups 28
- 31. Modules 31
- 32. Technologies and Frameworks • Software Package Management: NPM, Bower • Front-end: • Technologies: HTML/HTML5, CSS, JavaScript • MV Framework: AngularJS • Authorization: Passport • Back-end: • Technology: Node.JS • Framework: Express • Architecture: REST • Scaffolding tool: Yeoman • Build tools: Gulp.js, Uglify.js, Browserify • Testing: Karma, Jasmine, Protractor, PhantomJS, • Database: NoSQL: MongoDB 32
- 38. User Interface Business Procedure Modelling 38
- 42. User Interface Services | Create/Edit Service 42
- 43. 43 Demo
- 44. Evaluation 44
- 45. Overview of Evaluation Methods 45 User Study
- 46. User Study 46
- 47. Workshop - BPM Digitized by Target User - Accommodation Renting and Lodging 47
- 48. Workshop - BPM Digitized by Target User - Moving on-demand 48
- 49. Workshop - BPM Digitized by Target User - Borrowing/Lending Items 49
- 50. 50 Workshop - BPM Digitized by Target User - Emergency Healthcare
- 51. User Study Feedback 51 Feedback Questionnaire with Likert-scale responses. 𝑚𝑒𝑎𝑛 = ((# 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 1) ∗ (𝑣𝑎𝑙𝑢𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 1) + (# 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 2) ∗ (𝑣𝑎𝑙𝑢𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 2) … (# 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 𝑛) ∗ (𝑣𝑎𝑙𝑢𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 𝑛)])/(𝑡𝑜𝑡𝑎𝑙 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑝𝑎𝑟𝑡𝑖𝑐𝑖𝑝𝑎𝑛𝑡𝑠) Total Participants: 10 6 General Users 4 Target Users
- 52. Feedback Likert-Scale Data 52 Strongly disagree (1) Disagree (2) Neutral (3) Agree (4) Strongly agree (5) The App allowed you to create a Business Procedure Model easily? # % mean 0 0 2 3 5 0% 0% 20% 30% 50% 4.3 You were able to successfully digitize your BPM? # % mean 0 0 1 4 5 0% 0% 10% 40% 50% 4.4 You were satisfied with the proposed digital services. # % mean 1 1 3 3 2 10% 10% 30% 30% 20% 3.4 Would you recommend this App to others? # % mean 0 0 0 6 4 0% 0% 0% 60% 40% 4.4 The App was easy to navigate and user- friendly. # % mean 0 0 0 3 7 0% 0% 0% 30% 70% 4.7 Overall Rating. # % mean 0 0 0 7 3 10% 10% 30% 30% 20% 4.3
- 53. User feedback > Functionality 53
- 54. User feedback > Usability 54
- 55. User feedback > Suggestions 55
- 56. Conclusion A business procedure modelling and digitization tool called Digitizer developed to digitize existing BPMs. Digitizer evaluated to prove that it achieves all the research goals set by this thesis. Bridged the gap between businesses and the digital technology providers. 56
- 57. Outlook > Functionalities 57 • Domain-based Matching: – Domains: Logistics | Health | Education | Travel & Hotel | E-Commerce – When tag-based matching generates no matching services, prompt user to match by Domain to find better results. • Request Service: – Let user ‘Request for service’ when expected services is missing. – Maintain list of requested services. – Digital Service Providers refer to ‘Requested Service’ and add services. • User behavior comments: – User selects a service that was not suggested by the system or not generated as a result of the tag-based mapping, ‘ask user to comment on his actions’ – Prompt user to update tags. • Allowing reordering of activities
- 58. Outlook > Functionalities 58 • Record Usage Statistics and provide recommendations to user during service selection. • Gamify the adding of activities and services to improve quality of tagging. • Visualize the mapping of activities and services via tags. • Improve Services view to an explorer like interface.
- 59. Outlook > Concepts 59 • Taxonomy for activity creation • BPMs as services • BPMs as Pedagogical models
- 60. Important Links • App Demo: https://digitizer-test.herokuapp.com/ • Code Repository: https://github.com/Kamalika1912/Digitizer-v1.0 60
- 61. Thank you!
Notas del editor
- companies across industries are racing to migrate "analog" approaches to customers, products, services, and operating models to an always-on, real-time, and information rich marketplace. Some leaders are redesigning their capabilities and operating models to take full advantage of digital technologies to keep step with the "connected" consumer and attract talent. Others are creating qualitatively new business models — and tremendous value — around disruptive digital opportunities. In doing so, these companies secure not only continued relevance, but also superior returns.
- companies across industries are racing to migrate "analog" approaches to customers, products, services, and operating models to an always-on, real-time, and information rich marketplace. Some leaders are redesigning their capabilities and operating models to take full advantage of digital technologies to keep step with the "connected" consumer and attract talent. Others are creating qualitatively new business models — and tremendous value — around disruptive digital opportunities. In doing so, these companies secure not only continued relevance, but also superior returns.
- companies across industries are racing to migrate "analog" approaches to customers, products, services, and operating models to an always-on, real-time, and information rich marketplace. Some leaders are redesigning their capabilities and operating models to take full advantage of digital technologies to keep step with the "connected" consumer and attract talent. Others are creating qualitatively new business models — and tremendous value — around disruptive digital opportunities. In doing so, these companies secure not only continued relevance, but also superior returns.
- That brings us to the research goals of my master thesis.
- The following sources have been investigated for related work. The size of the bubble represents the amount of information I have found from each resource. Both Business and IT literature have been reviewed. Unfortunately the research in the academic field is rather underdeveloped. Most of the ongoing research is happening in the R&D divisions of the major corporate industries and a lot of published work comes from White Papers, Business and Technology Journals etc.
- The information I was looking for in the literature can be categorised as follows. Examples of Digitally Enhanced Business Procedure Models Business Procedure Modelling Techniques Business Model Diagramming Tools I shall go through each of them one by one.
- Despite the hype around this transformation the research on digital business models has been found to be rather underdeveloped. There is only talk about the importance of digitization and development of a digital strategy. But no actionable solutions. No tools for converting existing business models into models with integrated digital services. No platform for service providers to directly come in contact with business model prototypers.
- So with all the talk around the importance of BPM for Digitization, let us look at the ongoing research in this field.
- So with all the talk around the importance of BPM for Digitization, let us look at the ongoing research in this field.
- This master thesis is a step towards bridging the gap between businesses and the digital technology providers by providing a single platform for both. A business procedure modelling and digitization tool was developed to digitize existing business procedure models. The tool was evaluated to prove that it achieves all the research goals set by this thesis.