Developing New Products

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Chris Kameir

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Developing New Products A PRACTITIONER REPORT

Idea Generation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Idea Evaluation / Screening ,[object Object],[object Object],[object Object],[object Object]

What is the product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Classifications (Aspinwall) ,[object Object],[object Object],[object Object],[object Object],[object Object],Leo Aspinwall, 1958

NAICS North American Industry Classification System largely replaced the older Standard Industrial Classification (SIC)

Classifications II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concept Development ,[object Object],[object Object],[object Object],[object Object],[object Object]

Business Model / Business Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],If nobody else is doing that there may be a reason for it!

SWOT / PESTEL Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Securing Capital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Six Sigma Analysis: DMAIC 1. D efine the problem and the project goals. 2. M easure key aspects of the current process and collect relevant data. 3. A nalyze the data to investigate and verify cause-and-effect relationships. 4. I mprove or optimize. 5. Set future c ontrols.

Six Sigma Analysis: DMADV ,[object Object],[object Object],[object Object],[object Object],[object Object]

Beta and Market Testing ,[object Object],[object Object],[object Object],[object Object]

Implementation Preparation ,[object Object],[object Object],[object Object],[object Object]

Marketing Mix* ,[object Object],[object Object],[object Object],[object Object],[object Object],*Neil Borden, 1953

Marketing Mix 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],*Neil Borden, 1953

Pre Launch Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]

Commercialization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why New Products Fail ,[object Object],[object Object],[object Object],[object Object],[object Object]

Resources Contact Christian Karl Kameir [email_address] Download http://kameir.com/services.pdf

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