2. ACTIVITY

3. Whatwedidso far? Promote AIESEC randomly to attract more people. It was a real life VIRAL SPAM. Wewent to schools and promotedourinternships, leadership opportunitieswithoutunderstanding or analyzingwhattheyreallywanted. WHAT NOW?

4. Whatcanbringusgreatresults Focus TargetOrientation TalkingSpecific and to the point

5. 2010 to 2015 Needs a Change 2015 WELCOME to @ 2015 A Change in YOU A Change in ME A Change in AIESEC 2010

6. Welcomein 2015! Programmebasedoperations Evolving 2010 Refreshed AIESEC Experience Taking a shift Focus Attention Courage

8. Golden Rules of Recruitment

9. Golden Rules of Recruitment ELD Phase Experience and knowledge of 2010

10. ProgrammeDescriptions

11. ProgrammeDescriptions Key thingstoremember: The value proposition of the programme. The program conditions and policies. Whom to target for recruitment. Howtoselltheprogrammesasproducts.

12. ValueProposition GCDP TLP GIP TMP

13. Program conditions and policies The programme conditions and policies tell you what defines an experience. If you are part of an ELD programme at any level of the organisation, you must live the experience based on these conditions and policies.

14. Golden Rules of Recruitment Clear positioning and expectation setting along the process. Shift from general approach to specific/segmented approach. It’s about marketing and sales.

15. Golden Rules of Recruitment

16. Online Registration System

17. Online Registration System

18. Online Registration System http://live.myaiesec.net/manage/login.php

19. Online Registration System

20. 2015 CommunicationinRecruitment

21. 2015 CommunicationinRecruitment Clear expectation alignment Always engage membership with vision and culture Always start with WHY Be aware of the strong link between impact achievement as an organisation and individual self-actualisation while both remaining as important sources of individual’s motivation

22. SampleMaterials

23. Recruitment in ourLCs Whoshouldbeinvolved in thisProcessfromthe LC? Whatallwouldyouneedforimplementing 2015 in your LC? BenefitsoftheProcess. Weknowitallnow...Where do westartfrom?

24. AIESEC Cameroon NST TMs are appointedasNationalRecruitmentCoordinators. TheywouldbeworkingwiththeLCs in aligningthe LC recruitmentplansas per theNational and GlobalDirection. I haveatthe moment gottheplansoffewLCs, I wouldwantitfromalltheLCs.

25. Prepareyour marketing materialsasspecificaspossible to thePrograms. Note: Thematerialsshouldbe more attractive and lessinformative. Itshouldhelpyougathertheirattention and makethem to approachyou. Whentheyapproachyou, be more informative. UseInterviewsas a sourceofexpectation and goalsetting.

26. Focus on MassRecruitment

27. Engage and DevelopEveryYoung Person in theWorld

28. Thankyou!  Questions?