This presentation is a strategic view of marketing trends and paradigms. The presentation is geared towards early stage start-ups and other organizations seeking to leverage the framework for open collective value innovation and emerging social media. The references associated with the material is posted on my blog at http://gotastrategy.typepad.com

1. Marketing Trends June 7, 2007

2. Marketing “… identifying and meeting human and social needs.” Philip Kotler

10. 70+ Million Weblogs March 07 March 03 Source:http://www.sifry.com/alerts/archives/000493.html

11. Websites WW Netcraft November 2006 survey In May 2007, the number reported was a little over 118 million worldwide

12. Source:http://www.sifry.com/alerts/archives/000493.html

13. Posts By Language Source:http://www.sifry.com/alerts/archives/000493.html #1 Japanese #2 English #3 Chinese

18. Social Media Social media describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs , message boards , podcasts , wikis , and vlogs to allow users to interact. Source: Wikipedia

20. Widget Marketing Cool plug-n-play things for your sidebar

21. Mashup Example of Google Maps mashup on MySpace account.

23. U.S. Online Ad Spending Source: Wall Street Journal, May 25, 2007, pg. B1

26. Old 4Ps Paradigm 4Ps Value Creator Customer

27. New Paradigm 4Ps Value Innovator Customer Product Brand

28. New Value Innovation Paradigm Source: Mohanbir Sawhney, & Deval Prikh (2001). Where value lives in a networked world. Harvard Business Review , HBR #R0101E.