1. AN
INDUSTRIAL VISIT REPORT
ON
"Sumul Dairy”
PREPARED BY :
KAMLESH MISTRI
CLASS :
B.B.A. Sem 2
ACADEMIC YEAR :
2012-2013
ROLL NO.
12BBA23
B.V.PATEL INSTITUTE OF BUISNESS
MANAGEMENT, COMPUTER & INFORMATION
TECHNOLOGY
SUBMITTED TO :
UKA TARSADIA UNIVERSITY
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2. Declaration
I, the undersigned KAMLESH MISTRI, student of B.B.A, hereby
declare that the project work presented in this report on “SUMUL DAIRY”
is my own work and submitted by me to towards the partial fulfillment of
the F.Y.B.B.A program.
This project is entirely outcome of my own efforts and the report
prepared there is based on the knowledge and the work done by me during
the project work.
I further declare that to the best of my knowledge, some part of this
report has been copied. I will be responsible for it and its consequences.
Date:
Place: KAMLESH MISTRI
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3. Preface
This training is important to me as student of management to
increase my knowledge about how management done at large scale industry
and also about brand company in details. This report contains valuable
information about customer’s view regarding SUMUL products at Surat.
This information obtains from analysis by manually, searching from
internet and practical way.
From this training, I get knowledge which is really helpful for me for
making my future bright.
DATE :
KAMLESH MISTRI
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4. Acknowledgement
I feel great pleasure to present this training report on “SUMUL
DAIRY”, Surat.
Being a student of B.B.A it is my pleasure to have an opportunity to
present this Industrial Winter Training report at “B.V patel institite of
management”.
My sincere thanks to my project guide Pro. taral for his guidance
and technique about report writing that have been a key factor in the
successful completion of this project.
Last but not the least I acknowledge the support and encouragement
of my parents, teacher and friends.
Place: Yours faithfully
Date:
Kamlesh mistri
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6. INTRODUCTION
Sumul or Surat Milk Union Limited, which is now renamed as The Surat District
Co-operative Milk Producer’s Union Ltd, is one among the 12 district unions which acts
as manufacturing units of dairy products for Gujarat Co-operative Milk Marketing
Federation Limited, the marketers of Amul and Dhara brand of products.
The Sumul district co-operative milk producer’s union ltd (SUMUL Dairy) is a
co-operative endeavor committed to help marginal farmers and down trodden tribal to
lead to a healthy life and better standard of living through scientific animal husbandry
practices. Today’s Sumul enjoys the pride to serve milk and milk products to populous
Surat city and surrounding towns of it.
Sumul is holding strong brand equity in Surat district and command more than
70% of the liquid milk in Surat city, to make the distribute system fast and the delivered
milk in time they have as many as 81 milk transportation routes and 1531 agents (1386
regular and 145 full time)
The area of operation of sumul is the entire district of surat. The present milk
procurement of 160.929,736 liters of milk annually makes it the third largest union in
the state after the AMUL and Mehesana dairy. The present market of Surat for liquid
milk is around 4.5 lack liters per day. This has necessary active development of “by
product” market. Products so far introduced are paneer, ghee, flavored milk, sweet,
shrikhand, lassi, butter milk etc.
Under Sumul’s activities, Surat district is now firmly established as a milk shed
and is growing from strength to strength.
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7. COMPANY OVERVIEW:COMPANY OVERVIEW:
Name : Surat District Milk Producers’ Union Ltd.
Address : Surat District Milk Producer’ Union Ltd.
Post Box No.-501,
Sumul Dairy,
Surat- 395008
PH: 2427691-94, 2422137, 2418717, 2418666
Fax: +91-261-2433572
E-mail: sumul@sumuldairy.com
MD : Jayesh Desai
Bankers : The Surat District Co-operative Bank Ltd.,Surat
Sarvodaya Sahakari Bank Ltd.,Surat
State Bank of India, Surat
Bank of Baroda,Bhagatalao, Surat
Surat Mahila Nagrik Sahakari Bank Ltd, Surat
Surat Nagrik Sahakari Bank, Surat
Indian Bank, Surat
State Bank of Saurashtra, Surat
DENA Bank, Surat
Co-operation Bank, Surat
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9. 12. Shri Shantilal Kalyanjibhai Patel
Representative, Bagumra Dudh Utpadak S.M. Ltd,
At & Po. Bagumra. Tal. Palsana.394315
(02622-
263308/263309)
13. Shri Arvindbhai Bhagvanjibhai Patel
Representative, Rampura Dudh & Shakbhaji U.S.M.
Ltd. At.Rampura. Po.Varad. Tal:Bardoli.394602
(02622-220431)
14. Shri Parsottambhai Mundiyabhai Padvi
Representative, Umarda Dudh Utpadak S.M.Ltd. C/o.
At & Po.Umarda, Tal. Umarpada.
C/o.(02629-253474)
15. The District Registrar,
Representative, The Registrar, Co-op. Societies,
Gujarat State, Gandhinagar.
(0261)-2472051 (O)
16. Shri P. Chellapa
Representative, N.D.D.B., Anand. ----------
17. Shri S.K. Bhalla / S. T. Desai
Representative, GCMMF Ltd, Anand. -------
18. Shri Jayesh H Desai
I/C. Managing Director,
sumul dairy, Surat.
(0261)-
2422180/2422137
(Source: 57 Annual report of SUMUL)
Date of registration: 22nd August, 1951
Date of commissioning of Pasteurization Dairy Plan: March, 1968
Dairy Plant capacity at the time of commissioning: 50,000 ltrs per day
Present capacity of Dairy Plant: 5, 00,000 ltrs per day
Milk Powder drying capacity: 12.5 Mts. per day
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10. History:-
In the year 1939 Sardar Vallabhbhai Patel went and met the farmers of Anand
and told them that for the trade of milk the DAIRY was necessary. At that time person
named Tribhuvandas Patel came forward to take the leadership. During that time there
was only one dairy. "POLSUN DAIRY", which belong to British and them use to give
very less prices for milk to the Indian Milkmen. In order to support the Indian farmer's
"Amul Dairy"' was established in the year 1946. Dr. Kurien was appointed at this dairy.
Dr. Kurien along with Tribhuvandas Patel took the leadership. India becomes
independent in the year 1947. In the meantime AMUL DAIRY got order from the WHO
to produce milk powder. At that time Dr. Kurien & Dr. Dalaya found the technique of
producing milk powder from buffalo milk. After looking at this Lal Bahadur Shastri
took the visit of Ajampur village & promised them to provide with more money for the
systematic development of the dairy industry. For the proper development of the dairy
industry NDDB was established at ANAND.
During that historical period in the year 1948, let Shri jagjivandas R. Patel
(popularly known as "DASKAKA') brought farmers of Olpad Talukas under the ambit
of the co-operatives society. The society was registered on 1-8-1949 as Takoyma
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11. limited. Thus, come into foundation of the super structure of the Surat district co-
operatives milk producers union limited (SUMUL) Surat.
Hygienic and pure milk was almost unknown in the market. In fact unbridled
adulteration of milk was practiced by these traders to meet the growing demand of milk
in the city. To salvage the poor producers from the clutches of these Private Traders,
Organization and integration of procurement, processing and marketing of milk and milk
products by the producers themselves on a sound cooperative line was essential; this
would also ensure elimination of middlemen, equitable distribution of benefits to Rural
Milk Producers and indirectly to urban milk consumers as well.
Hence, the Surat District Cooperative Milk Producers' Union Ltd., SUMUL is
trade name and literally meaning sound price, came into existence on August 22,
1951. A real break through in SUMUL came in 1966, with the approval of dairy plant
project of Rs.77.47 lakhs under the swadeshi programme. The state government also
provided Rs.74.28 lakhs in the form of subsidy loan and share capital. Dr. Kurien
designed the dairy plant to cope up with the targeted increase in milk procurement in the
succeeding years. The former commissioning of the pasteurization plant on March 17,
1968 was the turning point for SUMUL. A 50 TLPD dairy plant was established in 1968
& there after marketing of (Pasteurized milk in bottle was started marketing of milk in
polythin was started in 1978).
For the development of dairy industry NDDB started number of flood operation.
These flood operations include various important aspects like transportation machinery,
procurement of milk at low cost, awareness about human rights & responsibility and
high productivity at low cost. By these great efforts, in the year 1998-99, 72 million tone
of milk was produced in India and India become the first milk producing country, which
is more than 68 million in U.S.A. So it was called “white revolution
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12. Sumul’s Vision Statement
“WE ARE SOCIALLY RESPONSIBLE ORGANISATION WITH
COMMITMENT TO CONSUMER DELIGHT AND RESPECT FOR ALL. WE
BELIEVE IN GROWTH AND CONTINUOUS IMPROVEMENT THROUGH
TEAMWORK, TRUST & EXCELLENCE WITHOUT COMPROMISING OUR
HONESTY AND INTEGRITY”
It is quite obvious from the mission statement of the Sumul; the organization is
committed to customer satisfaction and believes in providing the highest quality of
product to them. Infect, for ensuring highest quality product, it has already put in to
practice TPM and TQM tools in the organization besides many Quality Circle (QC)
and Small Group Activity (SGA) operating in the organization to achieve the vision and
mission.
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13. Objectives of Sumul:-
The Sumul Dairy was established with the following objectives :
To Understand And Meet Customer Needs.
To Develop Competency of Employees For Continual Improvement of Their
Performance and Effectiveness
To Demonstrate Continual Improvement of Process Based on Objective
To Review Food Safety and Quality Management System for improvement
To Apply Scientific Innovations and State of Art Technology.
To provide guaranteed remunerative milk market round the year for surplus milk.
To provide maximum return to producers
To Provide good quality Milk and Milk Product to consumers
To increase milk productivity at most economic rate by providing technical input
services to the producers.
The Sumul Dairy shall provide proper Nutrition and Good Health to its customers in
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14. addition to achieving customer delight.
Product Mix of SUMUL Dairy:-
Products Mix: “the set of all products and items that a particular seller offers for sales
to buyer.”
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15. (Product mix of Sumul dairy)
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Milk
Mission
Implementati
on
Program
Formulation
Strategy
formulation
Goal
Formulation
External
Environment
Opportunitie
s & Threats
Internal
Environment
Swot
Analysis
Homogenized
Toned Milk
Milk
Mission
Implementati
on
Program
Formulation
Strategy
formulation
Goal
Formulation
External
Environment
Opportunitie
s & Threats
Internal
Environment
Swot
Analysis
Homogenized
Toned Milk
Liquid Milk
Liquid Milk
Whole Milk
Whole Milk
Pasteurized
Standard Milk
Pasteurized
Standard Milk
Milk Products
Milk Products
Cow Milk
Cow Milk
Skimmed
Milk
Skimmed
Milk
Ghee
Ghee
White Butter
White Butter
Dahi
Dahi
Skimmed Milk
Powder
Skimmed Milk
Powder
Butter Milk
Butter Milk
Self
Developed
Products
Self
Developed
Products
Paneer
Paneer
Flavour Milk
Flavour Milk
Sweets
Sweets
Shrikhand
Shrikhand
Sumul Sugar
Sumul Sugar
Sumul Tea
Sumul Tea
Milk Products
Milk Products
19. Work Area of SUMUL
(Source: www.Sumuldairy.com)
SUMUL dairy is located near railway station road in Surat. It covers 15,000 –
acre land. Sumul provides milk collection facilities at the producer's door in each village
cooperative wherefrom milk is speedily, efficiently and economically transported twice
daily (both in the morning and evening) to its Dairy Plant, Chilling Centers for
processing and marketing currently 81 Milk Routes are playing, keeping the criteria of
optimum coverage of marketable surplus, required distance, safe time limit and
minimum overlapping between the routes on economical grounds
Since the milk procurement system has been extended far and wide in the entire
district. Sumul have five chilling center at Bajipura, Uchchal, Navi Pardi, Chaved and
Dediapada site at a distance of 50,105,25,110,146 km respectively from Surat city. The
chilled is then transferred to the mail plant at Surat railway station road.
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Main Dairy Plant
Cilling Centre
km distance from surat
Taluka/ Tahsil Name Cattle Feed Factory
20. DISTRIBUTION CHANNEL OF LIQUID
MILK
DAIRY
AGENT
CUSTOMER
So, its called one level (1 level) Distribution Channel
DISTRIBUTION CHANNEL OF DAIRY
PRODUCTS
DAIRY
DISTRIBUTOR
RETAILER
CUSTOMER
So, its called two level (2 level) Distribution Channel
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22. Co-operative Dairy Structure
The Co-operative Act was passed in 1961.The co-operative rules under the Gujarat
State Co-operative Act in 1965. The whole system is as follows:
NCDFI (National Co-operative Dairy Federation of India Ltd.)
GCMMF (Gujarat Co-operative Milk Marketing Federation Ltd.)
UNIONS (Here SUMUL, Surat)
Primary Units (Here DCS)
Individual Producer (e.g. the farmer who supplied milk to the DCS)
NCDFI is the national level Dairy Federation of India, with its HQ at Anand,
Gujarat. This controls the vital aspects of National level marketing, say the supplies of
milk and milk by-products to the Defense Forces, etc. It co-ordinates the dairy co-
operative activities across the country.
The State level Federation, namely GCMMF has the basic purpose of coordinating
the various state level unions. Besides providing the technical help and requirements of
the Unions, they also help in their marketing efforts. Also they act as the liaison between
the state Unions and NCDFI.
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23. Unit of SUMUL & Their Capacity
Plant capacity
no. Chilling Center Establishment Capacity in LPD Distance from
Surat (km )
1 SUMUL DAIRY 1951 500000 0
2 Bajipura Chilling
Centre
1975 300000 50
3 Uchchhal
Chilling Centre
1982 100000 105
4 Navi Pardi
Chilling Centre
1996 200000 25
5 Sumuldan
Factory
1970 300 mt/day 20
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24. These 5 chilling center have provided have provided equal opportunities of milk
marketing to the distantly inhabited tribal milk producers, which aids the economy of
their milk production enterprise or else they would have been obliged to dispose of their
milk to the middlemen at very low price. These chilling centers were established with a
view to improve the quality of milk and ease pressure at its headquarters. A large plot of
area was bought while establishing Navi Pardi Chilling Center keeping in mind to shift
the dairy plant from city, if the need arises in future.
Expansion & Diversification
The formal commencing of the pasteurization plant was a turning point in the life
of SUMUL. The plant was inaugurated by Morarjee Desai. At that time the capacity of
pasteurization of milk was 50,000 liter/day.
The expansion of Dairy plant in accordance with the NDDB was done by the Dr. V.
Kurian on 21st
April, 1979. The capacity was increased to 1, 00,000 liter/day.
In the second stage of expansion, the capacity was increased to 2, 00,000 liter/day
during the year 1958 with the help of NDDB and Gujarat Co-Op. Milk Marketing
Federation Ltd. They give financial as well as technical assistance.
Due to increase of the population of Surat city their felt a need to increased the
capacity of milk pasteurization. In the 3rd
stage of operation flood capacity was increased
to 4, 00,000 ltr/day. Today the plant is working with the capacity of
7, 50,000 liter/day. They have also built milk chilling center at Bajipura, Uchhal, Navi
Pardi, and Nize
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25. HUMAN RESOURCE
DEPARTMENT
Introduction
• Sumul believes that the most significant
resource is its Human Resource and Sumul’s
Success in the long run depends very much on
the quality of its human resources.
HR Objectives:
• To develop and sustain core values.
• To develop business leaders for tomorrow.
• To provide job contentment through
empowerment, accountability and responsibility.
• To build and upgrade competencies through
virtual learning, opportunities for growth and
providing challenge in the job.
• To faster a climate of creativity, innovation and
enthusiasm.
• To enhance the quality of life of employees and
their family.
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26. REFERENCE MATIRIALS
Bibliography
Websites
1. www.sumuldairy.com
2. www.surat municipal.gov.in
3. www.indiadairy.com
4. www.google.com
5. www.amuldairy.com
6. www.nddb.com
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