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Magnitude of Risk = 
Likelihood X Impact
Umbrella Co. 
Rainy Season 
+50% 
Sunny Season 
-25%
Umbrella Co. 
Rainy Season 
+50% 
Sunny Season 
-25%
Umbrella Co. 
Resort Co. 
Rainy Season 
+50% 
-25% 
Sunny Season 
-25% 
+50%
Umbrella Co. 
Resort Co. 
Rainy Season 
+50% 
-25% 
Sunny Season 
-25% 
+50%
hmny.co/lavaconriskmgmt
hmny.co/lavaconriskmgmt
hmny.co/lavaconriskmgmt 
hmny.co/contentriskinventory
hmny.co/lavaconriskmgmt 
hmny.co/contentriskinventory
 
 

LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
LavaCon - Risk Management for Content Creation
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LavaCon - Risk Management for Content Creation

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If you want to convince stakeholders that content is an investment you need to start treating it like an investment.

Many companies are making content publishing a larger part of their marketing strategy, but not all of them have a full understanding of the pitfalls that come with the territory.
Kane will look at how content creators can apply existing risk management industry concepts to the content creation process, including setting goals, managing internal and external contributors, maintaining quality while staying on track and on budget, avoiding promotional failures, and more.

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LavaCon - Risk Management for Content Creation

  1. 1. Magnitude of Risk = Likelihood X Impact
  2. 2. Umbrella Co. Rainy Season +50% Sunny Season -25%
  3. 3. Umbrella Co. Rainy Season +50% Sunny Season -25%
  4. 4. Umbrella Co. Resort Co. Rainy Season +50% -25% Sunny Season -25% +50%
  5. 5. Umbrella Co. Resort Co. Rainy Season +50% -25% Sunny Season -25% +50%
  6. 6. hmny.co/lavaconriskmgmt
  7. 7. hmny.co/lavaconriskmgmt
  8. 8. hmny.co/lavaconriskmgmt hmny.co/contentriskinventory
  9. 9. hmny.co/lavaconriskmgmt hmny.co/contentriskinventory
  10. 10.   
  • scott-pierce

    Oct. 17, 2014
  • BrandonMDoyle

    Oct. 16, 2014
  • thebenjaminbeck

    Oct. 15, 2014
  • jcolman

    Oct. 14, 2014

If you want to convince stakeholders that content is an investment you need to start treating it like an investment. Many companies are making content publishing a larger part of their marketing strategy, but not all of them have a full understanding of the pitfalls that come with the territory. Kane will look at how content creators can apply existing risk management industry concepts to the content creation process, including setting goals, managing internal and external contributors, maintaining quality while staying on track and on budget, avoiding promotional failures, and more.

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