1. Logo
Why you need to emphasize

2. 1
The present world is ruled by advertising. To make a mark in this it is
necessary to have a great identity. Identity is referred to the aspects that are
designed specifically keeping your business in mind.
A identity generally comprises of a company logo with the company name, at
times the logo can be without the name of the company as well.
However, the logo should be such that it has comprehensive color, design
and should effectively promote the company/organization in the market. The
logo is so attractive and symbolical that it becomes a synonym for the
company.

3. 2
There are various aspects that provide your company with a unique identity
and allow you to establish your brand identity in the market. The main
advantage of having an identity is that it renders the company’s products and
services a required depth and value.
There is no abracadabra magical formula for successful business but a
corporate identity can surely aid immensely in grabbing attention of the
people.
A logo is frequently a graphic element, text, or a combination of both. The
purpose of a logo is to convey a brand or trademark in a manner that stands
out to the consumer and identifies the company from others. Logos provide
a quick visual representation of a company and should hold significant
meaning for that company.

4. 3
Considerations when creating a logo:
When creating a company logo there are several questions that a company should address. These
considerations include: What type of business they are, what message they want to send to their
customers or potential customers, what are the positive and negative interpretations of that
message, and what type of logo will best translate that message?
Elements of a good logo:
• Clean, simple, and versatile.
• Strong and appealing visual impact.
• Distinctive in design from other logos.
• Cohesive with company concepts and principles.
• Appropriate and relative images, colors, and text.
• Universal understanding.
• Unique and memorable design that creates a lasting impression.
• Longevity and timelessness.
• Incorporates modern design techniques (unless the logo is meant to appear dated)

5. 4
Types of Logos:
Brandmarks/Icons/Symbols:
A brandmark logo design is a pictorial representation of a product or company. These types of
logos are bold and visually appealing icons that do not incorporate any text. (Examples:
Apple, Nike, NBC)
Wordmark/Logotype:
A wordmark logo utilizes the full company or product name and appears in unique stylized text. A
wordmark can also be in the form of an acronym or initials. (Examples: Dell, CNN, Facebook)
Combination Marks:
A combination mark logo can come in a couple different forms and has both an icon as well as
some form of stylized text. A typical combination mark usually has an icon with the name of the
company or product positioned somewhere above or below it. (Examples:
AT&T, Adidas, Blackberry)

6. 5
Types of Logos:
Lettermarks:
A lettermark logo incorporates aspects from wordmarks and brandmarks. A lettermark makes use
of one or two letters within the company or product name and emphasize those letters with a
pictorial image or stylized text. (Example: Cricket Wireless)
Abstractmarks:
An abstractmark can also include text and images. Usually the image is a small visual design that
emphasizes the text. (Example: Reebok)
Emblem:
Although an emblem logo uses a mixture of an image and text it deserves its own
category. Emblems typically have text that is usually located inside the pictorial element and have
a solid foundation or background. (Examples: NFL, Starbucks, Harley-Davidson)