Britain, mr, TGI, wpp, research, kantar, kantar media

1. GB TGI
The measure of understanding in Great Britain
Accurately describe the characteristics
of British consumers
Gain key insights into a wide range of
consumer markets (including 4,000
brands in 500 product areas)
Highlight opportunities for building
existing brands and developing new
brands
Target accurately at the most micro level
with a truly media neutral tool
Trend shifts in consumer behaviour over
six decades
Details overleaf > > >

2. Great Britain TGI
Great Britain TGI is a continuous, single source, representative survey of British adults
(aged 15+). Based on a robust, nationally representative sample of 25,000, data is
released on a rolling quarterly basis. Coverage of consumer life is comprehensive,
including:
• Demographics
• Product usage
• Media habits
• Leisure activities
• Attitudes
Understand British Get the media mix right
consumer behaviour
GB TGI has comprehensive coverage
The survey’s comprehensive of above and below the line media,
attitudinal data (over 300 attitudinal including consumption from the macro
statements) means that the crucial to the micro (brand) level. This includes
‘why’ of consumer behaviour can everything from the mainstream media
be understood. This is invaluable like TV, press, Internet and radio as
in informing an effective marketing well as the likes of ambient media,
strategy. For example, those who carry sponsorship and direct mail.
out their regular grocery shopping at
Marks & Spencer are far more likely Not only is weight of media usage
than the average adult to believe firmly measured, but also specific attitudes
in corporate ethics and the importance to and engagement with media and
of organic food. advertising, allowing the exact nature
of communication of the message to
Morrisons shoppers, on the other be finely honed to achieve maximum
hand, are far less likely to believe efficiency amongst the target.
strongly in such things. This level
of insight is invaluable in informing
everything from the most appropriate
creative message to M&S shoppers, to
the sorts of sponsorship and product
offers they will respond to.
For more information, please get in touch:
T: +44 (0)20 8433 4000
E: tgihotline@kantarmedia.com
W: www.tgisurveys.com