News metrics in action on NI 2015

1. NI TGI 2015
New Items

2. New Areas On TGI 2015
SNAPSHOT VIEW
Boomerang generation Named CharitiesNew Tech

3. New Areas On TGI 2015
Boomerang Parents
Parents who support their
adult children with expenses
NI parents with children over 18 support
their adult children with expenses in some
way
57%
How are parents supporting their
adult children? (Base: Adults with children 18+)
Vert%
Socialising and Free-Time 23%
Travel 20%
Expenses related to grand-children 16%
Debts and fees 10%
Rent or Mortgage Payments 10%
Source: NI TGI 2015
Of Boomerang Parents own a home
outright with no mortgage (148)47%

4. New Tech
New Areas On TGI 2015
Number of adults in Northern Ireland who own an
activity tracking wristband
68,000 adults (5%)
Source: NI TGI 2015
Activity Tracking Wristbands
24%
20%
23%
18%
9%
6%
15-24
25-34
35-44
45-54
55-64
65+
AGE GROUPS
4%
14%
26%
28%
14%
14%
A
B1
C1
C2
D
E
SOCIAL BRACKETS
Of owners have at least 3 or more other devices
(smartphone, laptop, PC, Tablet, eBook)52%
38% Of people that own an activity tracking wristband
exercise for more than 4 hours per week

5. New Areas On TGI 2015
New Tech
25 new named
charities available
Named Charities NI adults who donate to charity (last 12 months)64%
The average family income of ROI adults who
donate to charity (National Average £32,734)
Top Charites donated to by NI adults % NI Pop. Pop.
Cancer Research UK 29% 423,000
Macmillan Cancer Support 21% 310,000
Marie Curie 19% 288,000
Children in Need 16% 233,000
Trocaire 11% 165,000
British Heart Foundation 10% 154,000
Source: NI TGI 2015
£34,679

6. “201,000 NI adults (14%) have watched live
TV online in the last 12 months”
Live TV Online
Top Online TV Channels watched in L12M % Live TV viewers Weighted Figure
BBC Iplayer 51% 103,000
Sky Go 38% 77,000
UTV 25% 49,600
Channel 4 (4OD) 17% 34,000
Channel 5 17% 26,500
Now TV 13% 13,800
Source: NI TGI 2015

7. Live TV Online
Full List – Live TV
Online, Channels
Added:
Sky Go
Virgin TV
Now TV
BBC Iplayer
4OD
Channel 5.com
UTV
TGI lifestage Fledgings are 79% more likely
to watch live TV on BBC iPlayer
27% of Sky Go live TV viewers are
Playschool parents (index: 182)
Source: NII TGI 2015
*Live TV watched in the last 12 months
55% of Live TV online viewers own a tablet
(152) and 21% watch TV via a tablet (308)

8. Live TV Online vs TV - Demographics
62
85
81
119
120
130
178
183
101
68
42
31
Index
15-24
25-34
35-44
45-54
55-64
65+
19%
more likely
to be male
Live TV Online vs TV - Demographics
15-24
25-34
35-44
45-54
65+
Index
TV Vs Live TV Online
*Heavy TV Viewers (MNQ1/ Top 20%) *Watched Live TV L12M
55-64
Source: NI TGI 2015

9. Full time
Employment
New Area Added on TGI 2015
Radio Participation
Radio Participation
Activity
% of NI
Pop
Visited a radio stations website 18%
Sent a text 13%
Competition or promotion 13%
Visited stations Facebook page 12%
Phoned In 10%
Downloaded a Podcast 8%
Followed a radio station on Twitter 5%
% that have participated with the radio
Male Female
50% 50%
46%
Source: NI TGI 2015

10. Gift Cards
Gift Cards
5 named gift cards added
Source: NI TGI 2015
Brand
Argos
M&S
Amazon
Boots
itunes

11. Gift Cards
Gift Cards
Women are
31% more
likely to have
bought a gift
card in the
L12M than
men.
53% of AB
Adults have
purchased a
Gift Voucher in
the L12M.
69% of people
that have
bought a gift
voucher L12M
have children.
“43% of All Adults have bought a gift card in
the last 12 months.”
Source: NI TGI 2015

12. 12%
7%
13%
21%
I like watching the news on digital screens in public
places
I don’t mind receiving texts from commercials
organisations
I often talk about things I have seen advertised on
posters
Outdoor advertising gives me something to look at while
I am travelling
% Index
*Vert percentage and index figures based on target of men, seen outdoor advertising in past week
122
105
101
100
Other Media - Lifestyle Statements
Source: NI TGI 2015

13. Outdoor advertising gives me something to look at while
I am travelling
I often talk about things I have seen advertised on
posters
I don’t mind receiving texts from commercials
organisations
I often talk about things I have seen advertised on
posters
23%
13%
5%
8%
108
99
84
81
% Index
*Vert percentage and index figures based on target of women, seen outdoor advertising in past week
Other Media - Lifestyle Statements
Source: NI TGI 2015