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Nonprofits and the Social Graph

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My first grade teacher friended me on Facebook and inspired this presentation about the social graph, social capital, and nonprofits.

Publicado en: Tecnología, Deportes
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Nonprofits and the Social Graph

  1. Nonprofits and The Social Graph: The Wave of Change By Beth Kanter
  2. Hi, my name is Beth Kanter and I blog about nonprofits and social media.
  3. That’s my blog
  4. That’s me
  5. My first grade teacher is now my friend on Facebook!
  6. How will social networks continuemakes me wonder about social our lives networks will continuechange our to to change our lives and That thought and our the nonprofit you know, butwork? nonprofit officer of the work. Will development future say, quot;It's not who whether you're connected with them online.quot;
  7. Will the nonprofit development officer of the future say, quot;It's not who you know, but whether you're connected with them online.quot;
  8. Welcome to the Social World
  9. Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about. What is Social Media?
  10. Powered by ..
  11. It is a conversation between people
  12. Supporters
  13. Clients
  14. Audiences
  15. Donors
  16. And those donors too!
  17. And guess what? That conversation is …
  18. Not Controlled
  19. Not Organized
  20. Not On Message
  22. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
  23. Not everyone is a social media user
  24. Social is not slowing down ….
  25. In the 70’s, it was mainframe computers
  26. In the 80’s, it the PC
  27. In the 1990s, it was the Internet
  28. Today, it’s the “online social graph” Source: Beth Kanter
  29. The online social graph is the map being constructed by social networking sites of every person on the Internet and how they are connected.
  30. Marketing Fundraising Nonprofit Sector Taking Action Program Delivery Source: Beth Kanter
  31. “Online Markets... Networked markets are beginning to self- organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.” The Cluetrain Manifesto: The End of Business as Usual: Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books ©2000
  32. And the conversation Is taking place without your org! Amy Sample Ward Ruby Sinreich
  33. “The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.” Clay Shirky
  34. What if What happens?
  35. Trust Factor
  36. With my friends How people are getting info to make decisions
  37. Net Gen Dominates 2.0 Online Behavior, but Other Groups are Large and Growing
  38. Why It’s Important • Social Media is growing in adoption • The Trust factor • Socializing online to get information to make decisions • Rapid word of mouth • Digital natives • The social networks are making it easy for people to connect and take action outside of organizations
  39. What’s the benefit?
  40. Improve Customer Service
  41. Solicit Program Ideas/Traffic
  42. Recruit Volunteers
  43. Turn Angry Customers Into Fans
  44. Increase Traffic
  45. Benefits Market Research Concept Testing Issues Awareness Improve Reputation Improve Customer Improve Client Service Content Generation Program Ideas Increased Relevant Visitor Traffic Increased Page Rankings Viral spreading of petitions or actions Fundraising – reach new donors Recruit volunteers
  46. What are the limitations?
  48. Some questions to ask first … •Are there more important organizational issues to address? •Are there more efficient ways to reach same outcomes? • Are you getting seduced by Shiny Object Syndrome?
  49. Summary Points • The social graph allows people to organize outside of organizations • Your organization can use social media to avoid being left out of the conversation • Think through the benefits and limitations before you leap
  50. Sources Sources of Inspiration Inspiration and WeAreMedia: Nonprofit Social Media Starter Kit (I’m the wiki facilitator and gardener) These awesome slide shows I found on SlideShare Welcome to the Social World by Razorfish Social Media Is by Lee White All Photos Creative Commons Licensed from Flickr as noted on slide
  51. Thank You! Beth’s Blog Have a blog post topic idea?