6. How will social networks
continuemakes me wonder about social our lives
networks will continuechange our
to to change our lives and
That thought
and our the nonprofit you know, butwork?
nonprofit officer of the
work. Will development
future say, quot;It's not who whether
you're connected with them online.quot;
7. Will the nonprofit development
officer of the future say, quot;It's not
who you know, but whether you're
connected with them online.quot;
21. SOCIAL MEDIA USE IS GROWING
http://www.flickr.com/photos/dotpolka/34311984/
22. 184 million bloggers
73% of active online users have read a blog
45% have started their own blog
57% have joined a social network
55% have uploaded photos
83% have watched video clips
39% subscribe to an RSS feed
Source: Universal McCann Comparative Study on Social Media Trends April 2008
34. And the
conversation
Is taking
place
without
your org!
Amy Sample Ward Ruby Sinreich
35. “The desire to be part of a
group that shares,
cooperates, or acts in concert
is a basic human instinct.”
Clay Shirky
http://www.flickr.com/photos/good_day/110559381/
44. Net Gen Dominates 2.0 Online Behavior,
but Other Groups are Large and Growing
45. Why It’s Important
• Social Media is growing in adoption
• The Trust factor
• Socializing online to get information
to make decisions
• Rapid word of mouth
• Digital natives
• The social networks are making it
easy for people to connect and take
action outside of organizations
46. What’s the
benefit?
http://www.flickr.com/photos/spunkinator/3191123494/
55. Some questions to ask first …
•Are there more important organizational
issues to address?
•Are there more efficient ways to reach
same outcomes?
• Are you getting seduced by Shiny Object
Syndrome?
56. Summary Points
• The social graph allows people
to organize outside of
organizations
• Your organization can use
social media to avoid being left
out of the conversation
• Think through the benefits and
limitations before you leap
57. Sources Sources of Inspiration
Inspiration and
WeAreMedia: Nonprofit Social Media Starter Kit
http://www.wearemedia.org/
(I’m the wiki facilitator and gardener)
These awesome slide shows I found on
SlideShare
Welcome to the Social World by Razorfish
Social Media Is by Lee White
All Photos Creative Commons Licensed
from Flickr as noted on slide
Now that are computers and data can be connected via the Internet, we are witnessing a social layer – and it is challenging our assumptions of everything and here’s why
Now that are computers and data can be connected via the Internet, we are witnessing a social layer – and it is challenging our assumptions of everything.
One of the most compelling aspects of social media is that your constituents are already organizing themselves. (a la Cluetrain) Social media is a way for orgs to not be completely left behind by their supporters.
One of the most compelling aspects of social media is that your constituents are already organizing themselves. (a la Cluetrain) Social media is a way for orgs to not be completely left behind by their supporters.
http://www.flickr.com/photos/good_day/110559381/The transformation begins with the tools but doesn’t end there. What fortifies the new age is the “social graph” – the connections between people that can be created or augmented and fostered by online social networking sites like Linked In, Facebook and MySpace. In addition, social media tools like blogs and online videos strengthen person-to-person connections in a way and at a speed we have not witnessed before. Individuals can now connect directly with one another to raise money, sign petitions, or provide social services directly to people in need instantly, inexpensively, globally.
It is also getting information about what to support … it’s rapid word of mouth
Did you remember that game where you would read your fortune and put the “in bed” at the end. Just add the phrase “with your friends” -- and it isn’t just purchase decisions, where to go on vacation, what movie, or where to eat.
he share of adult Internet users who have a profile on an online social network site has more than quadrupled since 2005, from 8% to 35%, according to a November–December 2008 Pew Internet & American Life Project survey. Pew said adults still make up the bulk of social networking site users. But younger online adults were much more likely than their older counterparts to use social networks, with three-quarters of those ages 18 to 24 using the sites, compared with just 7% of Internet users ages 65 and older.