from 08NTC Session http://socialmediametrics.wikispaces.com/ntc2008

1. Social Networks Fundraising & Advocacy ROI Calculator http://www.frogloop.com/social-network-calculator If you’re expecting to use social networks to raise money with minimal work, you can expect to see a -90% ROI against time spent by staff. This is a conservative estimate using widely published benchmarks for online marketing, and an hourly wage of $10/hr.

3. Trade-off of Grow vs. Buy If the cost of growing your email list through in-house marketing is higher than $2-3 per email address, your organization is instantly losing money and lots of time.

4. Calculating Cost Per Email Total cost per email = $5.20 Instant loss!! = $2.20-$3.20 Staff Salary + Benefits (+30%) Annual Email Subscribers $40,000 + $12,000 10,000 email addresses

7. MySpace: a Place for Donors? http://www.frogloop.com/myspace-analysis