10. In a networked world, nonprofits need to work less like this Source: David Armano The Micro-Sociology of Networks
11. And more like this …. Some nonprofits are born this way, others have to make the transition … slowly .. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
14. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more
55. Effective Social Media Strategy Networked Nonprofits know how to use social media to connect, engage, and build a network of passionate people who care about their work.
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57. Listen: Uses listening and responding techniques to develop a deep understanding of the audience
77. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike) NetNewsWire
78. TweetDeck Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike) TweetDeck helped us connect with followers & learn about *their* interests (and Play #operaplot!).
81. “Reply to any direct questions you get. To not do so is to miss the point of the media altogether.” – Jo Johnson, marketing manager Source: Marc Van Bree
85. Exploring the Relationship Are you even listening to me? How well do I really know you? Do we have anything in common? Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
101. We assert the unalienable rights of The Intern. We understand that The Intern might be a high school student, an MBA, a retiree, or anyone in between. The Intern will be taken seriously, given real work to do, be respected for their opinion, and will be patiently taught the things they don’t yet know.
110. How To Waste Your Time With Social Media Subscribe to too many blogsRead every tweet, Facebook Post and Status UpdateSetting up profiles on very social network known to mankindChecking your social media every 5 minutes Following or Friending too many people who are not part of your community Posting repeat messages
120. Social Media ROI: Insight, Interaction, Investment and Impact Impact Investment $ Return Interaction Insight Number of Months Using listen, learn, and adapt
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122. Listen: Uses listening and responding techniques to develop a deep understanding of the audience