Link to the original is here
http://www.gilliganondata.com/index.php/2008/09/30/off-topic-social-media-for-nonprofits-getting-the-word-out-in-the-new-information-age/
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Planet Cancer Ning Case Study from Greenlight
1. Web 2.0 on Planet Cancer Heidi Adams Founder / Executive Director
2. Social Media: Getting the Word Out in the New Information Age Panelists: David Neff, American Cancer Society Heidi Adams, Planetcancer.org Connie Reece, Every Dot Connects Moderator: Tim Wilson, Bulldog Solutions This case study came from this presentation –