Social Media To Share Learning
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The document discusses using social media to share learning through conversation. It provides themes from "The Networked Nonprofit" including how some nonprofits are naturally networked and connect online and offline, while others make the transition more slowly. Examples are given of the Red Cross improving customer service and response efforts through social listening on blogs. The document also discusses testing ideas on social media, identifying important metrics to measure, and tips for using Twitter effectively including being informative, using hashtags and keywords, engaging through replies and retweets, and leveraging tools for desktop and mobile tweeting.
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Social Media To Share Learning
- 1. The Dance Floor and The Balcony: Using Social Media To Share Learning Through Conversation Zabara Tango Beth Kanter, Beth’s Blog Haas Jr. FundJune 16, 2010
- 3. A few dance steps: Using social media to share learning
- 5. @afine @kanter June 21st Virtual Launch Party 1-2 PM/PST http://bit.ly/netnongo
- 6. Why become a Networked Nonprofit?
- 7. Complex social problems that outpace the capacity of any single nonprofit organization Photo by uncultured
- 8. In a networked world, nonprofits need to work less like this Source: David Armano The Micro-Sociology of Networks
- 9. And more like this …. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
- 11. Some nonprofits are born networked nonprofits, it is in their DNA ….
- 12. Connect online/offline and not afraid of letting go and letting outsiders in
- 13. Other nonprofits make that transition more slowly
- 14. Red Cross: Making the Transition to A Networked Nonprofit
- 15. Listen: Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
- 17. Influencer complaining … Customer service issue Relationship building Engagement
- 18. Scale
- 20. Social Media’s Role in Disaster Relief Effort in Haiti
- 22. Networked Nonprofits approach Social Media likeThomas Edison inventing the storage battery
- 23. Results! I have gotten a lot of results. I know what doesn’t work and won’t have to be tried again. storage battery
- 24. A place to try out new ideas
- 25. Act like fourth graders ….
- 26. Pick a social media project that won’t take much time Write down successes Write down challenges Ask or listen to the people you connect with about what worked and what didn't Watch other nonprofits and copy and remix for your next project. Rinse, repeat.
- 27. Pick the Right Result
- 28. Identify the most important metric to measure it!
- 32. Share link with an insight
- 33. Video with Question Testing, Testing, Testing
- 38. Before we get on the dance floor with Twitter . . . Zabara Tango
- 39. What have you learned about using social media to share learning?
- 40. Why – Information, Data Mining, Social Circles, Connections, and Share Learning
- 44. #2amt Creative and Peer Support
- 46. 7 Ways to Turbocharge Twitter Be Informative Use #hashtags# and keywords Person to person (@replies) Re-tweet Thank people Use Twitter tools
- 47. The Science of Re-tweeting @DanZarrella Ask for Retweet Use Nouns Colons Rule!
- 48. Ask for the ReTweet
- 49. ReTweets are Noun Heavy
- 50. ReTweets have More Punctuation: Colons Rule
- 51. Twitter Tools Desktop Tweeting Mobile Tweeting Tracking
- 52. Desktop Tweeting
- 54. Seed: Twitalyzer to identify Influencers # followers # unique references Frequency RT you Frequency RT others Relative frequency updates
- 58. Reach: What the Hashtag Tweets
- 59. Engagement: Bit.ly for Click Thrus
- 60. @afine @kanter June 21st Virtual Launch Party 1-2 PM/PST http://bit.ly/netnongo
Notas del editor
- This isn’t a topic I talk about, it’s something I try to do everyday ….
- http://www.flickr.com/photos/nicmcphee/422442291/Problem statement: Explosion in size of nonprofit sector over last twenty years, huge increase in donations and number of nonprofits, and yet the needle hasn’t moved on any serious social issue. A sector that has focused on growing individual institutions ever larger has failed to address complex social problems that outpace the capacity of any individual org. or institution to solve them.
- Solution: Networks of individuals and institutions that reduces the burden on everyone, leverages the capacity, creativity, energy and resources of everyone to share solutions, solve problems. This changes the definition of scale for social change - was institutions now networks. http://www.flickr.com/photos/uncultured/1815645413/
- The transition from working like this to this – doesn’t happen over night, can’t flip a switch
- The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly.Way of being transforms into a way of doing
- http://www.flickr.com/photos/kingcoyote/101629460/in/set-72057594070147041/
- They also know that in order to have more impact, they need to scale. They wanted to go beyond having social media be a silo in the communications department, and through the Target experience they realized the value of employee use of social networks/social media. They worked on a social media policy, guidelines and an operational manual so that anyone working in affiliates as well as national could be ambassador on social networks. The guidelines also extend to volunteers. The overall policy is encouraging, not controlling. The operational handbook gives them specific steps, examples, and tips for being effective.
- For example, they are able to provide advice and support to their affiliates who want to use Twitter effectively. Show example of all Twitter Accountshttp://redcrosschat.org/twitter/Now they have this network set up in the event of a disaster to quickly spread news/information.Their constituents/donors/stakeholders expect them to have a presencehttp://redcrosschat.org/twitter/#comment-37060 (screen capture of this comment)Summarize: The Red Cross found value from social media – by monitoring brand, reaching out to new supporters, and mobilizing them – and they did it by following these incremental steps: listen, engagement, build relationships, mobilize and scaleIt isn’t just Red Cross that has found value in Twitter. Here’s a couple of brief examples.
- A month after our gathering in Atlanta. Shawn Admed shared news of a meeting with the Red Cross, an organization he now describe as “unfortress.” He applauds them for exploring ways to team up with a free agent. The hardest step is for most organizations is the first one. They have to admit their fear of a loss of control that prevents them from working with free agents – and get to a conversation to explore the possibilities. The Red Cross took that first step. There are actually 12 steps – and we lay this out in the chapter on social culture.
- Thomas Alva Edison held 1,093 patents for different inventions. Many of them, like the lightbulb, the phonograph, and the motion picture camera, were brilliant creations that have a huge influence on our everyday life. However, not everything he created was a success; he also had a few failures.
- http://www.flickr.com/photos/wwworks/3058182308/Quickly becoming known as “The Lab”, this space was envisioned by Garland Wright (the Guthrie’s artistic director) as a home for experimental work, a place to try out new ideas.
- http://www.flickr.com/photos/peterjlambert/97671748/
- http://www.flickr.com/photos/metrolibraryarchive/4078416459/in/faves-cambodia4kidsorg/
- Testing
- Testing
- Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidly